Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

olaplex.com

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Revenue

736.2K

Sessions

3.5-4.0%

Conversion rate

$75-100

Average order value

Online only revenue for olaplex.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

olaplex.com’s revenueOVER TIME
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Over the past three months, olaplex.com revenue has experienced growth of 5.6%, compared to the preceding three months.

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olaplex.com revenue growth for last six months

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OVERVIEW

In August 2024, olaplex.com, an online retailer in the BEAUTY AND COSMETICS industry, reported a revenue of $1,985,540 with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. This performance places them below ulta.com, the industry leader with a revenue of $83,234,865. However, olaplex.com's AOV is higher than the industry median of $55,432 and falls within the average range. With 736,237 sessions, olaplex.com has a substantial online presence compared to the industry median of 24,118 sessions, but is still surpassed by sephora.com with 40,912,844 sessions.

olaplex.com competitors

In comparing olaplex.com to its competitors based on the August 2024 data, we see that olaplex.com falls within the mid-range in terms of revenue at $1,985,540, with 25,898 transactions and 736,237 sessions. The Average Order Value (AOV) ranges from $75-100, and the conversion rate is between 3.50-4.00%. In comparison, saloncentric.com stands out with the highest revenue of $5,766,591, 41,068 transactions, and 587,476 sessions. Their AOV is between $125-150, with a conversion rate of 6.50-7.00%. lookfantastic.com leads in revenue at $14,752,659, with 276,288 transactions and 7,070,756 sessions, and a similar conversion rate to olaplex.com. heystacey.com has a lower revenue of $25,028 but an exceptionally high AOV of $300-325, although with a lower conversion rate. Overall, olaplex.com holds its ground among competitors with solid performance across key metrics.

#1 heystacey.com

25K

Revenue

5.9K

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

#2 saloncentric.com

5.8M

Revenue

587.5K

Sessions

6.5-7.0%

Conv. rate

$125-150

AOV

#3 beautycarechoices.com

202K

Revenue

90.3K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#4 bellaffair.com

115.5K

Revenue

60.5K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#5 lookfantastic.com

14.8M

Revenue

7.1M

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

beautycarechoices.com

bellaffair.com

heystacey.com

TOP MARKET PERFORMERSby revenue

beautycarechoices.com

bellaffair.com

heystacey.com

olaplex.com vs top market performers

olaplex.com

top retailers

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Top products on olaplex.comby revenue

#1 HAIR REPAIR TREATMENT KIT

$46.5

Price

$933.8K

Revenue

#2 Nº.4 BOND MAINTENANCE® SHAMPOO LITER

$89.1

Price

$896.1K

Revenue

#3 Nº.5 BOND MAINTENANCE CONDITIONER LITER

$89.6

Price

$882.6K

Revenue

#4 Nº.4 BOND MAINTENANCE™ SHAMPOO

$23.5

Price

Revenue

#5 Nº.5 BOND MAINTENANCE CONDITIONER

$23.4

Price

Revenue

#6 Nº.3 HAIR PERFECTOR™

$30

Price

Revenue

#7 THE GOOD HAIR YEAR KIT

$211.2

Price

Revenue

#8 Nº.6 BOND SMOOTHER®

$29.7

Price

Revenue

#9 OLAPLEX Nº.7 BONDING OIL

$36.9

Price

Revenue

#10 Nº.0 INTENSIVE BOND BUILDING TREATMENT

$30

Price

Revenue

#1 HAIR REPAIR TREATMENT KIT

$46.5

Price

$933.8K

Revenue

#2 Nº.4 BOND MAINTENANCE® SHAMPOO LITER

$89.1

Price

$896.1K

Revenue

#3 Nº.5 BOND MAINTENANCE CONDITIONER LITER

$89.6

Price

$882.6K

Revenue

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olaplex.com brandsby revenue

Olaplex

Top retailers:ulta.com sephora.com amazon.co.uk

olaplex.com categoriesby revenue

Shampoo & Conditioner

Top retailers:cosmoprofbeauty.com amazon.com ulta.com

Hair Styling Products

Top retailers:amazon.com cosmoprofbeauty.com vegamour.com

Hair Care Kits

Top retailers:amazon.com ebay.com amazon.co.uk

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Top retailers:forhims.com cosmoprofbeauty.com waxcenter.com

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Top retailers:shein.co.uk ebay.co.uk ebay.com

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olaplex.com channels

Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.

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olaplex.com Google Ads spend

Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olaplex.com devices

Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olaplex.com top markets

Explore olaplex.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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