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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for mytoys.demytoys.de

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34.3K
Revenue
Dec 25
5K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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The website mytoys.de offers a variety of childrens products including toys, clothes, books, and games. They feature a wide range of categories, catering to different age groups and interests. The website also provides a user-friendly interface for convenient and easy online shopping experience.

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mytoys.de Annual Revenue and Growth

mytoys.de's annual sales on its online store amounted to $130.6M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$130.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mytoys.de revenue by year

mytoys.de's monthly revenueOVER TIME
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Over the past three months, mytoys.de revenue has experienced growth of 290%, compared to the preceding three months.

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mytoys.de revenue growth for last six months
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OVERVIEW
In December 2025, mytoys.de, operating in the CHILDCARE sector, generated online sales revenue of $34,323, below the industry median of $43,371, with a conversion rate of 4.00-4.50%, just shy of the high mark of 4.55%. The average order value (AOV) ranged between $150-175, significantly lower than the high AOV of $251. With 4,977 sessions, mytoys.de trails the industry median of 21,315 and the top performer, babylist.com, which achieved an impressive 12,893,760 sessions and $66,401,749 in revenue. Overall, mytoys.de shows room for improvement in key performance areas compared to industry benchmarks.
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mytoys.de competitors

When comparing mytoys.de to its competitors in December 2025, mytoys.de stands out in terms of revenue with $34,323. Its closest competitor in revenue is baby-walz.de with $3,447,502. However, mytoys.de has a higher conversion rate of 4.00-4.50% compared to baby-walz.de's 2.50-3.00%. In terms of transactions, mytoys.de had 205 transactions while mueller.de had 162,958 transactions, but mytoys.de had a higher AOV range of $150-175 compared to mueller.de's $75-100. On the lower end of the spectrum, rofu.de had the lowest revenue at $411,337 with a conversion rate of 1.00-1.50%, making it less competitive than mytoys.de in terms of overall performance. Despite not being the highest in revenue, mytoys.de excels in conversion rate and AOV among its competitors.

smythstoys.com screenshot
#1 smythstoys.com
98M
Revenue
29.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
baby-walz.de screenshot
#2 baby-walz.de
3.4M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#3 mueller.de
14.2M
Revenue
6.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
babymarkt.de screenshot
#4 babymarkt.de
575.4
Revenue
210.6
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
rofu.de screenshot
#5 rofu.de
411.3K
Revenue
690K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
mytoys.de vs top market performers
mytoys.de
top retailers
conversion rate vs average order value for mytoys.de and its competitors
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mytoys.de channels

Identify top traffic channels that drive growth for mytoys.deand discover how performance of traffic channels has changed over time.

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mytoys.de Google Ads spend

Evaluate mytoys.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mytoys.de devices

Review mytoys.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mytoys.de top markets

Explore mytoys.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mytoys.de country & global rank

Assess the ranking of mytoys.de among other retailers within its primary country and worldwide.

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