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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for mytoys.demytoys.de

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24.3K
Revenue
Nov 25
3.1K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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The website mytoys.de offers a variety of childrens products including toys, clothes, books, and games. They feature a wide range of categories, catering to different age groups and interests. The website also provides a user-friendly interface for convenient and easy online shopping experience.

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mytoys.de Annual Revenue and Growth

mytoys.de's annual sales on its online store amounted to $130.6M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$130.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mytoys.de revenue by year

mytoys.de's monthly revenueOVER TIME
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Over the past three months, mytoys.de revenue has experienced growth of 13,562%, compared to the preceding three months.

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mytoys.de revenue growth for last six months
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OVERVIEW
In November 2025, mytoys.de generated $24,278 in online sales, significantly below the CHILDCARE median of $48,384, while its conversion rate of 4.00-4.50% remained competitive, close to the high end of 4.61%. The average order value (AOV) ranged from $175 to $200, still trailing behind the high of $271. The site's sessions totaled 3,082, a stark contrast to the median of 19,212 and the leader's staggering 14,054,859 sessions, indicating opportunities for growth in visibility and traffic within the competitive landscape of the CHILDCARE sector.
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mytoys.de competitors

When comparing mytoys.de to its competitors in November 2025, it is evident that mytoys.de stands out in terms of revenue with $24,278. While mytoys.de had 132 transactions and 3,082 sessions, its average order value (AOV) ranged between $175-200, and its conversion rate was between 4.00-4.50%. In contrast, baby-walz.de generated a significantly higher revenue of $5,342,376 with 43,926 transactions and 1,435,734 sessions. However, their AOV was lower at $100-125, and the conversion rate was 3.00-3.50%. mueller.de also performed well with $11,807,547 in revenue, 130,179 transactions, and 5,484,028 sessions, but had a lower AOV of $75-100 and conversion rate of 2.00-2.50%. babymarkt.de had a revenue of $3,675 with 18 transactions and 948 sessions, a higher AOV of $200-225, but a lower conversion rate of 1.50-2.00%. rofu.de had a revenue of $409,435, 8,750 transactions, 472,411 sessions, a lower AOV of $25-50, and a conversion rate of 1.50-2.00%.

smythstoys.com screenshot
#1 smythstoys.com
118.5M
Revenue
26.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
baby-walz.de screenshot
#2 baby-walz.de
5.3M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
mueller.de screenshot
#3 mueller.de
11.8M
Revenue
5.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
babymarkt.de screenshot
#4 babymarkt.de
3.7K
Revenue
948
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rofu.de screenshot
#5 rofu.de
409.4K
Revenue
472.4K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
mytoys.de vs top market performers
mytoys.de
top retailers
conversion rate vs average order value for mytoys.de and its competitors
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mytoys.de channels

Identify top traffic channels that drive growth for mytoys.deand discover how performance of traffic channels has changed over time.

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mytoys.de Google Ads spend

Evaluate mytoys.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mytoys.de devices

Review mytoys.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mytoys.de top markets

Explore mytoys.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mytoys.de country & global rank

Assess the ranking of mytoys.de among other retailers within its primary country and worldwide.

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