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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for rofu.derofu.de

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188.9K
Revenue
Mar 26
239.3K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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rofu.de Annual Revenue and Growth

rofu.de's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
rofu.de revenue by year

rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced decline of 45%, compared to the preceding three months.

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rofu.de revenue decline for last six months
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OVERVIEW
In March 2026, rofu.de, operating in the e-commerce and shopping sector, achieved online sales revenue of $188,863, significantly surpassing the industry median of $87,386, with a conversion rate between 1.50% and 2.00%, below the sector's high of 3.76%. The average order value (AOV) ranged from $25 to $50, notably lower than the high of $323, while the site attracted 239,301 sessions, which is substantially above the median of 37,859 but far behind the leader, boots.com, at 29,131,775 sessions, highlighting room for growth in user engagement and sales efficiency.
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rofu.de competitors

In March 2026, rofu.de reported a revenue of $188,863 with 4,580 transactions and 239,301 sessions, resulting in an average order value (AOV) between $25-50 and a conversion rate of 1.50-2.00%. Compared to its competitors, rofu.de lags behind in revenue, transactions, and sessions. mytoys.de, for example, generated $1,842 in revenue with 13 transactions and 281 sessions, boasting a higher AOV of $125-150 and a superior conversion rate of 4.00-4.50%. toys-for-fun.com outperformed rofu.de as well, with a revenue of $303,183, 2,008 transactions, and 110,557 sessions, and a higher AOV of $150-175. duo-shop.de also surpassed rofu.de in revenue, transactions, and sessions. However, mueller.de stands out with significantly higher revenue of $9,187,930, 112,546 transactions, and 5,000,422 sessions, although with a similar AOV and conversion rate to rofu.de.

smythstoys.com screenshot
#1 smythstoys.com
52.4M
Revenue
16.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mytoys.de screenshot
#2 mytoys.de
1.8K
Revenue
281
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
toys-for-fun.com screenshot
#3 toys-for-fun.com
303.2K
Revenue
110.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
duo-shop.de screenshot
#4 duo-shop.de
277.2K
Revenue
138.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mueller.de screenshot
#5 mueller.de
9.2M
Revenue
5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In March large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In March large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

Assess the ranking of rofu.de among other retailers within its primary country and worldwide.

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