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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for rofu.derofu.de

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175.7K
Revenue
May 26
286.8K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$50-75
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

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rofu.de Annual Revenue and Growth

rofu.de's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
rofu.de revenue by year

rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced decline of 39%, compared to the preceding three months.

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rofu.de revenue decline for last six months
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OVERVIEW
In May 2026, rofu.de, operating in the e-commerce sector, generated online sales revenue of $175,720, significantly exceeding the industry median of $82,750. With a conversion rate between 1.00-1.50%, it falls below the high benchmark of 3.88%. The average order value (AOV) ranges from $50-75, compared to a high of $350 in the industry, while the site attracted 286,763 sessions, far below the leading competitor, qvc.com, which boasted over 30 million sessions. Despite strong revenue, there remains room for improvement in conversion rates and AOV to better compete within the market.
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rofu.de competitors

In May 2026, rofu.de reported a revenue of $175,720 from 3,428 transactions across 286,763 sessions, with an Average Order Value (AOV) ranging from $50 to $75 and a conversion rate of 1.00-1.50%. In contrast, duoshop.de generated $245,195 in revenue from 2,309 transactions with a higher AOV of $100-125 and a similar conversion rate of 1.50-2.00%. toys-for-fun.com surpassed rofu.de slightly in revenue at $178,026 but had a lower transaction count (1,084) and sessions (61,793). Notably, mytoys.de, despite a modest revenue of $1,629, achieved an impressive conversion rate of 4.00-4.50%, indicating a niche efficiency. In stark contrast, mueller.de dominated the market with a staggering $8,489,496 in revenue from 99,404 transactions and an AOV of $75-100, showcasing its vast reach and high performance. Overall, rofu.de competes in a diverse landscape, balancing moderate revenue with competitive conversion rates.

smythstoys.com screenshot
#1 smythstoys.com
46.8M
Revenue
15.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mytoys.de screenshot
#2 mytoys.de
1.6K
Revenue
239.7
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
toys-for-fun.com screenshot
#3 toys-for-fun.com
178K
Revenue
61.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
duo-shop.de screenshot
#4 duo-shop.de
245.2K
Revenue
127.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#5 mueller.de
8.5M
Revenue
4.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In May large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In May large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

Assess the ranking of rofu.de among other retailers within its primary country and worldwide.

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