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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for rofu.derofu.de

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159.7K
Revenue
Aug 26
236.8K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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rofu.de Annual Revenue and Growth

rofu.de's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
rofu.de revenue by year

rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced decline of 6.5%, compared to the preceding three months.

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rofu.de revenue decline for last six months
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OVERVIEW
In August 2026, rofu.de, an e-commerce and shopping website, generated $160,000 in online sales, significantly above the $97,100 of an average e-commerce and shopping store. Its conversion rate of 1.00-1.50% falls within the typical range of 0.72% to 3.65%. The average order value (AOV) of $50-75 is also within the typical range of $58 to $343. Additionally, rofu.de recorded 237,000 sessions, far exceeding the 41,000 sessions of an average e-commerce and shopping store. Overall, these performance metrics indicate a strong presence within the e-commerce and shopping category.
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rofu.de competitors

In August 2026, rofu.de trails significantly behind mueller.de in revenue, generating $160,000 compared to mueller.de's impressive $7 million. While rofu.de has 2,543 transactions from 237,000 sessions, mueller.de boasts 103,000 transactions and 4.5 million sessions. In terms of average order value, both rofu.de and mueller.de share a range of $50-75, but mueller.de’s higher conversion rate of 2.00-2.50 surpasses rofu.de’s 1.00-1.50. Meanwhile, duo-shop.de outperforms rofu.de with $269,000 in revenue from 2,256 transactions across 124,000 sessions, highlighting its more effective customer engagement. Though rofu.de ranks fifth in overall revenue, its session figures of 237,000 indicate potential for growth compared to its competitors.

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#1 smythstoys.com
31.2M
Revenue
16.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
toys-for-fun.com screenshot
#2 toys-for-fun.com
193.1K
Revenue
71.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
duo-shop.de screenshot
#3 duo-shop.de
269.4K
Revenue
124K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#4 mueller.de
7M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
tausendkind.de screenshot
#5 tausendkind.de
6.4K
Revenue
838
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In August large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In August large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

Assess the ranking of rofu.de among other retailers within its primary country and worldwide.

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