Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

May 2025

All countries

Home/Insights/Retailers/rofu.de

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

rofu.de

Start benchmarking for free

243.6K

Revenue

300.2K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

GRIPS CUSTOMERS & RESEARCH PARTNERS

rofu.de's revenueOVER TIME
View real-time data

Over the past three months, rofu.de revenue has experienced decline of 47%, compared to the preceding three months.

View real-time data

rofu.de revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In May 2025, rofu.de, an e-commerce_and_shopping site, had online sales revenue of $243,630 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $50-75. The site had 300,229 sessions, with the highest number of sessions in the industry at 27,739,926 from boots.com, while the median sessions were 37,355. The largest revenue in the industry was $120,848,035 from qvc.com, and the highest conversion rate was 3.75% with an AOV of $349. The lowest conversion rate was 0.79% with an AOV of $57.

rofu.de competitors

In May 2025, rofu.de recorded a revenue of 243,630 with 4,438 transactions and 300,229 sessions. The average order value (AOV) ranged between 50-75, and the conversion rate was between 1.00-1.50. Comparing rofu.de to its competitors, we see that tausendkind.de had a revenue of 2,729 with 12 transactions and 298 sessions, boasting a higher AOV of 200-225 and conversion rate of 4.00-4.50. On the other hand, mytoys.de had a revenue of 11,678 with 84 transactions and 1,734 sessions, with an AOV of 125-150 and conversion rate of 4.50-5.00. toys-for-fun.com had a revenue of 307,483 with 1,834 transactions and 95,450 sessions, showing an AOV of 150-175 and conversion rate of 1.50-2.00. mueller.de stood out with a revenue of 6,550,359, 99,455 transactions, and 4,250,818 sessions, with a similar AOV as rofu.de but a higher conversion rate of 2.00-2.50. duo-shop.de had a revenue of 172,202 with 1,656 transactions and 89,558 sessions, an AOV of 100-125, and a conversion rate of 1.50-2.00.

#1 smythstoys.com

43.7M

Revenue

12.6M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 mytoys.de

11.7K

Revenue

1.7K

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

#3 toys-for-fun.com

307.5K

Revenue

95.4K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 duo-shop.de

172.2K

Revenue

89.6K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#5 mueller.de

6.6M

Revenue

4.3M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

tausendkind.de

shopdisney.de

TOP MARKET PERFORMERSby revenue

rofu.de vs top market performers

rofu.de

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at rofu.de

In May large majority of sales on rofu.de, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.