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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for rofu.derofu.de

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188.1K
Revenue
Jul 26
308.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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rofu.de Annual Revenue and Growth

rofu.de's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
rofu.de revenue by year

rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced decline of 4.6%, compared to the preceding three months.

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rofu.de revenue decline for last six months
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OVERVIEW
In July 2026, rofu.de generated $188,000 in revenue for online sales, significantly higher than an average e-commerce and shopping store, which sees around $80,800 monthly. The site had a conversion rate of 0.50-1.00%, slightly below the typical range of 0.75% to 3.8%. Its average order value (AOV) ranged from $50-75, also within the typical range of $59 to $332. Additionally, rofu.de recorded 308,000 sessions, far exceeding the average e-commerce and shopping store's 35,800 sessions per month, illustrating its strong performance in the category.
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rofu.de competitors

The largest disparity is in revenue, where rofu.de trails mueller.de by a staggering $7.3 million. In July 2026, rofu.de generated $188,000 from 3,030 transactions, achieving a conversion rate of 0.50-1.00%. In contrast, mueller.de dominated with $7.5 million in revenue from 111,000 transactions, reflecting a conversion rate of 2.00-2.50%. Additionally, while rofu.de's sessions reached 308,000, mueller.de attracted an impressive 4.9 million sessions, highlighting its broader reach. rofu.de ranks fourth in revenue among its competitors, while toys-for-fun.com, ranking third, earned $212,000 from fewer transactions (1,485) and sessions (79,100). Although rofu.de's average order value aligns with mueller.de at $50-75, it clearly lags behind in overall performance metrics.

smythstoys.com screenshot
#1 smythstoys.com
47.5M
Revenue
15.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mytoys.de screenshot
#2 mytoys.de
2.4K
Revenue
394.2
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
toys-for-fun.com screenshot
#3 toys-for-fun.com
211.6K
Revenue
79.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
duo-shop.de screenshot
#4 duo-shop.de
290.3K
Revenue
131.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#5 mueller.de
7.5M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In July large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In July large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

Assess the ranking of rofu.de among other retailers within its primary country and worldwide.

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