Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Sep 2026

All countries

Home/Insights/Retailers/rofu.de

TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

rofu.de

Start benchmarking for free

138.3K

Revenue

Sep 26

185.3K

Sessions

Sep 26

1.0-1.5%

Conv. rate

Sep 26

$50-75

AOV

Sep 26

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

GRIPS CUSTOMERS & RESEARCH PARTNERS

rofu.de Annual Revenue and Growth

rofu.de's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$3.6M

Annual growth forecast2025/2026

<0%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

rofu.de's monthly revenueOVER TIME
View real-time data

Over the past three months, rofu.de revenue has experienced growth of 1.8%, compared to the preceding three months.

View real-time data

rofu.de revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In September 2026, rofu.de generated $138,000 in revenue from online sales, significantly higher than the average e-commerce and shopping store's $73,500. Its conversion rate of 1.00-1.50% falls within the typical range of 0.72% to 3.81%, while its average order value (AOV) of $50-75 is also within the category's typical range of $59 to $347. With 185,000 sessions, rofu.de surpasses the average e-commerce and shopping store, which sees about 34,400 sessions monthly, indicating strong engagement in the competitive e-commerce and shopping category.

rofu.de competitors

rofu.de trails smythstoys.com significantly in revenue, earning $138,000 compared to smythstoys.com's impressive $66 million. In September 2026, rofu.de achieved 2,704 transactions from 185,000 sessions, reflecting a conversion rate of 1.00-1.50%. Meanwhile, smythstoys.com garnered 561,000 transactions from 22.4 million sessions, with a conversion rate of 2.50-3.00%. While rofu.de ranks 5th in revenue and 4th in transactions, it holds a respectable 3rd place in sessions among its competitors. In contrast, toys-for-fun.com brings in $156,000 from 881 transactions across 51,400 sessions, showcasing a higher conversion rate of 1.50-2.00%. Additionally, duo-shop.de outperforms rofu.de with $390,000 in revenue and a conversion rate of 1.50-2.00%. Overall, rofu.de remains a solid player, yet it faces tough competition in both revenue and transaction metrics.

#1 smythstoys.com

66M

Revenue

22.4M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 mytoys.de

12.6K

Revenue

1.4K

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

#3 toys-for-fun.com

155.6K

Revenue

51.4K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#4 duo-shop.de

390.2K

Revenue

169K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 mueller.de

7.7M

Revenue

4.4M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

rofu.de vs top market performers

rofu.de

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at rofu.de

In September large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.