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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for rofu.derofu.de

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159.4K
Revenue
Apr 26
289.9K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

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rofu.de Annual Revenue and Growth

rofu.de's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
rofu.de revenue by year

rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced decline of 51%, compared to the preceding three months.

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rofu.de revenue decline for last six months
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OVERVIEW
In April 2026, rofu.de achieved an online sales revenue of $159,396, significantly surpassing the e-commerce industry median of $80,332. Its conversion rate ranged between 1.00-1.50%, lower than the industry high of 3.67%. With an Average Order Value (AOV) of $25-50, it remains well below the top industry AOV of $321. The website attracted 289,926 sessions, contrasting sharply with the median of 37,000 sessions in the sector, and is far from the industry leader's 28,182,023 sessions, highlighting both strengths in revenue generation and opportunities for improving conversion efficiency and AOV.
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rofu.de competitors

In April 2026, rofu.de generated a revenue of $159,396 from 3,993 transactions and 289,926 sessions, with an Average Order Value (AOV) between $25-50 and a conversion rate of 1.00-1.50%. Comparatively, mytoys.de's revenue was a modest $2,371 with a conversion rate of 4.00-4.50%, albeit from just 16 transactions and 372 sessions. toys-for-fun.com outperformed rofu.de with $221,271 in revenue and a conversion rate of 1.50-2.00% from 1,392 transactions across 81,797 sessions, but with a higher AOV of $150-175. duo-shop.de reported $195,396 in revenue with a conversion rate of 2.00-2.50% from 2,478 transactions and 99,356 sessions, reflecting stronger sales efficiency. In stark contrast, mueller.de dominated with $7,195,326 in revenue from 94,745 transactions and a vast 4,570,563 sessions, highlighting its substantial market presence despite a lower conversion rate of 2.00-2.50%.

smythstoys.com screenshot
#1 smythstoys.com
44.1M
Revenue
15.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mytoys.de screenshot
#2 mytoys.de
2.4K
Revenue
372.1
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
toys-for-fun.com screenshot
#3 toys-for-fun.com
221.3K
Revenue
81.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
duo-shop.de screenshot
#4 duo-shop.de
195.4K
Revenue
99.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mueller.de screenshot
#5 mueller.de
7.2M
Revenue
4.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In April large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In April large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

Assess the ranking of rofu.de among other retailers within its primary country and worldwide.

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