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Home/Insights/Retailers/rofu.de

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

rofu.de

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411.3K

Revenue

Dec 25

690K

Sessions

Dec 25

1.0-1.5%

Conv. rate

Dec 25

$25-50

AOV

Dec 25

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

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rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced growth of 99%, compared to the preceding three months.

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rofu.de revenue growth for last six months

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OVERVIEW

In December 2025, rofu.de generated $411,337 in online sales, significantly surpassing the e-commerce industry median of $110,409, while its conversion rate of 1.00-1.50% remains below the high of 3.94%, and its average order value (AOV) of $25-50 is well below the industry high of $338. The site attracted 690,013 sessions, a considerable figure compared to the median of 47,805 sessions in the e-commerce category, yet far behind the leading site, boots.com, with 49,388,130 sessions, indicating potential for growth in traffic and conversion optimization strategies.

rofu.de competitors

In December 2025, rofu.de had a revenue of $411,337 from 8,731 transactions and 690,013 sessions, with an average order value (AOV) ranging from $25-50 and a conversion rate of 1.00-1.50%. In comparison, mytoys.de had a revenue of $34,323 from 205 transactions and 4,977 sessions, with an AOV of $150-175 and a conversion rate of 4.00-4.50%. toys-for-fun.com generated $287,957 in revenue from 1,750 transactions and 93,761 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. duo-shop.de had a revenue of $272,006 from 2,625 transactions and 159,060 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. Lastly, mueller.de had a significant revenue of $14,224,325 from 162,958 transactions and 6,696,151 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%.

#1 smythstoys.com

98M

Revenue

29.9M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 mytoys.de

34.3K

Revenue

Sessions

4.0-4.5%

Conv. rate

$150-175

AOV

#3 toys-for-fun.com

288K

Revenue

93.8K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 duo-shop.de

272K

Revenue

159.1K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#5 mueller.de

14.2M

Revenue

6.7M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

deiters.de

mytoys.de

shopdisney.de

TOP MARKET PERFORMERSby revenue

rofu.de vs top market performers

rofu.de

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Revenue share by device at rofu.de

In December large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.