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Jan 2026

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Home/Insights/Retailers/rofu.de

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

rofu.de

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269.5K

Revenue

Jan 26

467.3K

Sessions

Jan 26

1.0-1.5%

Conv. rate

Jan 26

$25-50

AOV

Jan 26

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

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rofu.de Annual Revenue and Growth

rofu.de's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$3.6M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced growth of 46%, compared to the preceding three months.

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rofu.de revenue growth for last six months

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OVERVIEW

In January 2026, rofu.de generated $269,466 in online sales, significantly surpassing the e-commerce industry's median revenue of $104,613. With a conversion rate of 1.00-1.50%, it remains below the industry high of 3.81%, while its average order value (AOV) ranges from $25 to $50, far from the high of $348. The site attracted 467,272 sessions, which is considerably above the median of 44,933 but dwarfed by the 35,443,340 sessions of the top competitor, boots.com, indicating potential for growth in traffic and conversion efficiency.

rofu.de competitors

In January 2026, rofu.de generated a revenue of $269,466 with 6,465 transactions and 467,272 sessions, boasting an average order value (AOV) range of $25-50 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, toys-for-fun.com had a revenue of $231,530 with 1,387 transactions and 79,972 sessions, an AOV range of $150-175, and a conversion rate of 1.50-2.00%. duo-shop.de reported a revenue of $204,031 with 2,087 transactions and 120,065 sessions, an AOV range of $75-100, and a conversion rate of 1.50-2.00%. On the other hand, mueller.de significantly outperformed rofu.de and its other competitors, recording a revenue of $7,217,271 with 94,039 transactions and 4,109,646 sessions, an AOV range of $75-100, and a conversion rate of 2.00-2.50%.

#1 smythstoys.com

50.2M

Revenue

15.9M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 toys-for-fun.com

231.5K

Revenue

80K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 duo-shop.de

204K

Revenue

120.1K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#4 mueller.de

7.2M

Revenue

4.1M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 baby-walz.de

3.5M

Revenue

1.2M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

shopdisney.de

TOP MARKET PERFORMERSby revenue

karneval-megastore.de

rofu.de vs top market performers

rofu.de

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Revenue share by device at rofu.de

In January large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.