Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Jul 2025

All countries

Home/Insights/Retailers/rofu.de

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

rofu.de

Start benchmarking for free

182.6K

Revenue

264.2K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

GRIPS CUSTOMERS & RESEARCH PARTNERS

rofu.de's revenueOVER TIME
View real-time data

Over the past three months, rofu.de revenue has experienced decline of 38%, compared to the preceding three months.

View real-time data

rofu.de revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In July 2025, rofu.de, an e-commerce and shopping website, generated $182,621 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $50-75. The website had 264,159 sessions, while the highest number of sessions in the category was 28,051,919 from boots.com. The median revenue in e-commerce and shopping was $85,151, with the highest revenue coming from qvc.com at $122,268,926. The highest conversion rate in the category was 3.64%, while the highest AOV was $346 and the lowest was $57.

rofu.de competitors

In July 2025, rofu.de's revenue of 182,621 falls between its competitors. While toys-for-fun.com leads with 207,285 in revenue, rofu.de surpasses duo-shop.de, which generated 165,356. However, mueller.de significantly outperforms them all with a staggering revenue of 7,414,136. In terms of transactions, rofu.de's 3,338 transactions outshine toys-for-fun.com's 1,235 but lag behind duo-shop.de's 1,631 and mueller.de's 104,185. Sessions wise, rofu.de with 264,159 sessions falls behind mueller.de's massive 4,497,140 sessions but surpasses both toys-for-fun.com's 62,729 and duo-shop.de's 92,339. With an Average Order Value (AOV) ranging between 50-75, rofu.de aligns with mueller.de, while toys-for-fun.com and duo-shop.de boast higher AOVs of 150-175 and 100-125, respectively. In terms of conversion rate, rofu.de's 1.00-1.50% is on par with toys-for-fun.com but slightly lower than duo-shop.de and mueller.de, which both have a conversion rate of 1.50-2.00% and 2.00-2.50%, respectively.

#1 smythstoys.com

39.9M

Revenue

11.8M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 toys-for-fun.com

207.3K

Revenue

62.7K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 duo-shop.de

165.4K

Revenue

92.3K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#4 mueller.de

7.4M

Revenue

4.5M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#5 baby-walz.de

2.7M

Revenue

898K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

deiters.de

shopdisney.de

TOP MARKET PERFORMERSby revenue

rofu.de vs top market performers

rofu.de

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at rofu.de

In July large majority of sales on rofu.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.