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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for rofu.derofu.de

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142.4K
Revenue
Jun 26
245.6K
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$50-75
AOV
Jun 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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rofu.de Annual Revenue and Growth

rofu.de's annual sales on its online store amounted to $3.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to continue at a similar pace.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
rofu.de revenue by year

rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced decline of 26%, compared to the preceding three months.

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rofu.de revenue decline for last six months
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OVERVIEW
In June 2026, rofu.de generated $142,372 in online sales, significantly outperforming the e-commerce industry median of $81,710, with a conversion rate of 1.00-1.50%, below the industry high of 3.89% and above the low of 0.79%. Its average order value (AOV) ranged from $50-75, also trailing the industry high of $343 but above the low of $57. With 245,616 sessions, rofu.de's traffic is far behind the industry leader qvc.com, which boasts 33,094,228 sessions, and above the median of 34,732 sessions in the e-commerce sector.
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rofu.de competitors

In June 2026, rofu.de reported a revenue of $142,372 from 2,812 transactions and 245,616 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 1.00-1.50%. Competitors like mytoys.de had a significantly lower revenue of $14,199 despite a higher AOV of $100-125 and a conversion rate of 4.00-4.50%. On the other hand, toys-for-fun.com generated $205,344 with a higher transaction volume, though its conversion rate of 1.50-2.00% is similar to rofu.de's. duo-shop.de outperformed rofu.de in revenue at $269,377 with a comparable AOV and a conversion rate of 1.50-2.00%. In contrast, mueller.de dominated the market with a staggering $6,704,289 in revenue, driven by high traffic. Overall, while rofu.de maintains a strong position, it faces stiff competition from these varied performance metrics.

smythstoys.com screenshot
#1 smythstoys.com
48.9M
Revenue
15.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mytoys.de screenshot
#2 mytoys.de
14.2K
Revenue
3.1K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
toys-for-fun.com screenshot
#3 toys-for-fun.com
205.3K
Revenue
79.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
duo-shop.de screenshot
#4 duo-shop.de
269.4K
Revenue
139.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#5 mueller.de
6.7M
Revenue
4.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In June large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In June large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

Assess the ranking of rofu.de among other retailers within its primary country and worldwide.

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