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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for rofu.derofu.de

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343.9K
Revenue
Oct 25
353.2K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Spielzeug Online-Shop - Riesige Spielwaren Auswahl zum Top-Preis bestellen! Beliebte Marken wie LEGO, Playmobil, Ravensburger, Bruder und Besttoy

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rofu.de's monthly revenueOVER TIME
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Over the past three months, rofu.de revenue has experienced growth of 25%, compared to the preceding three months.

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rofu.de revenue growth for last six months
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OVERVIEW
In October 2025, rofu.de generated $343,897 in online sales, significantly outperforming the e-commerce median of $93,795. Its conversion rate of 1.50-2.00% falls below the industry high of 3.89%, while its average order value (AOV) ranges from $25-50, considerably lower than the top AOV of $350. With 353,223 sessions, rofu.de attracts more visitors than the median of 39,049 but pales in comparison to michaels.com, which leads with 32,351,606 sessions. Overall, while rofu.de performs well in revenue, it still has opportunities to enhance conversion rates and AOV to compete more effectively in the e-commerce sector.
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rofu.de competitors

When comparing rofu.de to its competitors in October 2025, rofu.de falls in the middle of the pack in terms of revenue, with $343,897. In terms of transactions, rofu.de has 6,979, which is more than mytoys.de but less than duo-shop.de. The number of sessions for rofu.de is 353,223, again putting it in the middle compared to its competitors. The Average Order Value (AOV) for rofu.de ranges from $25 to $50, which is lower than mytoys.de and duo-shop.de. The conversion rate for rofu.de falls between 1.50% and 2.00%, which is the same as duo-shop.de. Overall, rofu.de's performance is competitive with its rivals, offering a balance of revenue, transactions, sessions, AOV, and conversion rate within the toy industry.

smythstoys.com screenshot
#1 smythstoys.com
53.9M
Revenue
16.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mytoys.de screenshot
#2 mytoys.de
28.9K
Revenue
3.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
toys-for-fun.com screenshot
#3 toys-for-fun.com
258.7K
Revenue
86.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
duo-shop.de screenshot
#4 duo-shop.de
350.3K
Revenue
174.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mueller.de screenshot
#5 mueller.de
6.6M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rofu.de vs top market performers
rofu.de
top retailers
conversion rate vs average order value for rofu.de and its competitors
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Revenue share by device at rofu.de

In October large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In October large majority of sales on rofu.de, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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rofu.de channels

Identify top traffic channels that drive growth for rofu.deand discover how performance of traffic channels has changed over time.

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rofu.de Google Ads spend

Evaluate rofu.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rofu.de devices

Review rofu.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rofu.de top markets

Explore rofu.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rofu.de country & global rank

Assess the ranking of rofu.de among other retailers within its primary country and worldwide.

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