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Aug 2026
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Home/Insights/Retailers/baby-walz.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for baby-walz.debaby-walz.de

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1.9M
Revenue
Aug 26
1.3M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Baby-walz.de is a website that offers a wide range of baby products and essentials, catering to parents needs. They sell items such as clothing, accessories, toys, and furniture for babies and toddlers. Their online platform provides a convenient shopping experience with comprehensive options for new and expecting parents.

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baby-walz.de Annual Revenue and Growth

baby-walz.de's annual sales on its online store amounted to $40.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$40.3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
baby-walz.de revenue by year

baby-walz.de's monthly revenueOVER TIME
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Over the past three months, baby-walz.de revenue has experienced decline of 28%, compared to the preceding three months.

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baby-walz.de revenue decline for last six months
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OVERVIEW
With 1.3 million sessions, baby-walz.de generated $1.9 million in revenue from online sales in August 2026. This revenue is significantly higher than the approximately $37,300 a typical childcare store generates monthly. The conversion rate for baby-walz.de ranged between 1.00% and 1.50%, which is within the typical range of 0.98% to 4.32% for the childcare category. The average order value (AOV) of $100-125 also falls within the typical range of $40 to $250 for childcare stores.
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baby-walz.de competitors

In the competitive landscape of baby product retailers, baby-walz.de, babyartikel.de, tausendkind.de, and vertbaudet.de each exhibit distinct performance metrics. As of August 2026, baby-walz.de generated $1.9 million in revenue from 17,600 transactions across 1.3 million sessions, giving it the highest traffic among competitors. However, it trails vertbaudet.de, which achieved $2.6 million in revenue and 22,800 transactions, indicating a stronger sales performance. babyartikel.de, with $2 million in revenue and 11,700 transactions, outperforms baby-walz.de in revenue but not in sessions. Meanwhile, tausendkind.de, while having the highest AOV of $200-225, recorded significantly lower revenue and transactions, making it less competitive overall.

babyartikel.de screenshot
#1 babyartikel.de
2M
Revenue
566.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
tausendkind.de screenshot
#2 tausendkind.de
6.4K
Revenue
838
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
vertbaudet.de screenshot
#3 vertbaudet.de
2.6M
Revenue
757.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
babyprofi.de screenshot
#4 babyprofi.de
59.3K
Revenue
16.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
smythstoys.com screenshot
#5 smythstoys.com
31.2M
Revenue
16.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
baby-walz.de vs top market performers
baby-walz.de
top retailers
conversion rate vs average order value for baby-walz.de and its competitors
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Revenue share by device at baby-walz.de

In August large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In August large majority of sales on baby-walz.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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baby-walz.de channels

Identify top traffic channels that drive growth for baby-walz.deand discover how performance of traffic channels has changed over time.

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baby-walz.de Google Ads spend

Evaluate baby-walz.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baby-walz.de devices

Review baby-walz.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baby-walz.de top markets

Explore baby-walz.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baby-walz.de country & global rank

Assess the ranking of baby-walz.de among other retailers within its primary country and worldwide.

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