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Oct 2025
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Home/Insights/Retailers/babyartikel.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.9M
Revenue
Oct 25
485.1K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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babyartikel.de Annual Revenue and Growth

babyartikel.de's annual sales on its online store amounted to $42.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$42.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
babyartikel.de revenue by year

babyartikel.de's monthly revenueOVER TIME
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Over the past three months, babyartikel.de revenue has experienced growth of 1.6%, compared to the preceding three months.

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babyartikel.de revenue growth for last six months
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OVERVIEW
In October 2025, babyartikel.de generated $1,850,633 in revenue from online sales, significantly surpassing the e-commerce industry median of $93,795, though still far from michaels.com's $105,162,923. The website achieved a conversion rate of 2.00-2.50%, which, while commendable, is below the high of 3.89% seen in the sector. The average order value (AOV) ranged between $150 and $175, again lower than the high AOV of $350 in e-commerce. With 485,062 sessions, babyartikel.de exceeded the median of 39,049, but lagged behind the leading store’s impressive 32,351,606 sessions, highlighting room for growth.
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babyartikel.de competitors

When comparing babyartikel.de to its competitors in October 2025, babyartikel.de stands out with a revenue of 1,850,633 and 10,920 transactions from 485,062 sessions, resulting in an average order value (AOV) of 150-175 and a conversion rate of 2.00-2.50. In comparison, hipp.de generated a revenue of 473,568 with 10,260 transactions from 730,284 sessions, windeln.de had a revenue of 83,904 with 707 transactions from 29,744 sessions, babymarkt.de generated 37,790 in revenue with 212 transactions from 11,171 sessions, baby-walz.de had a revenue of 3,689,869 with 29,841 transactions from 1,078,943 sessions, and lillydoo.com had a revenue of 166,122 with 2,403 transactions from 143,842 sessions. Each competitor shows variations in revenue, transactions, sessions, AOV, and conversion rate compared to babyartikel.de, making babyartikel.de a strong contender in the baby products market.

hipp.de screenshot
#1 hipp.de
473.6K
Revenue
730.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
windeln.de screenshot
#2 windeln.de
83.9K
Revenue
29.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
babymarkt.de screenshot
#3 babymarkt.de
37.8K
Revenue
11.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
baby-walz.de screenshot
#4 baby-walz.de
3.7M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lillydoo.com screenshot
#5 lillydoo.com
166.1K
Revenue
143.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
babyartikel.de vs top market performers
babyartikel.de
top retailers
conversion rate vs average order value for babyartikel.de and its competitors
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Revenue share by device at babyartikel.de

In October large majority of sales on babyartikel.de, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In October large majority of sales on babyartikel.de, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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babyartikel.de channels

Identify top traffic channels that drive growth for babyartikel.deand discover how performance of traffic channels has changed over time.

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babyartikel.de Google Ads spend

Evaluate babyartikel.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babyartikel.de devices

Review babyartikel.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babyartikel.de top markets

Explore babyartikel.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babyartikel.de country & global rank

Assess the ranking of babyartikel.de among other retailers within its primary country and worldwide.

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