May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

mineralair.com

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50.6K

Revenue

21.5K

Sessions

1.5-2.0%

Conversion rate

$125-150

Average order value

Online only revenue for mineralair.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

mineralair.com’s revenueOVER TIME
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Over the past three months, mineralair.com revenue has experienced decline of 16%, compared to the preceding three months.

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mineralair.com revenue decline for last six months

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OVERVIEW

mineralair.com in the BEAUTY AND COSMETICS industry had a revenue of $50,638 with a median of $80,017; a conversion rate of 1.50-2.00%, a high of 4.25%, and a low of 1.44%; an AOV of $125-150 with a high of $179 and a low of $44; and 21,463 sessions compared to a median of 34,605, with the highest being 48,729,894 from sephora.com in May 2024.

mineralair.com competitors

mineralair.com falls behind its competitors in terms of revenue, with only $50,638 compared to the highest performer, lookfabulousforever.com, which earned $340,689. However, mineralair.com does have a higher average order value (AOV) of $125-150, compared to most of its competitors who range from $50-125. In terms of transactions, mineralair.com had 350 transactions, which is lower than the top performer, lookfabulousforever.com, with 4,870 transactions. Additionally, mineralair.com had a conversion rate of 1.50-2.00%, while the top performer, lookfabulousforever.com, had a conversion rate of 5.50-6.00%. Despite its lower revenue and transaction numbers, mineralair.com is competitive in terms of AOV and conversion rate compared to its competitors in the beauty industry.

#1 beautyblender.com

268.9K

Revenue

121.6K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 lookfabulousforever.com

340.7K

Revenue

85.2K

Sessions

5.5-6.0%

Conv. rate

$50-75

AOV

#3 beautybakerie.com

121K

Revenue

42.8K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#4 pennersinc.com

47.3K

Revenue

62.7K

Sessions

0.0-0.5%

Conv. rate

$175-200

AOV

#5 annmariegianni.com

278.5K

Revenue

128.7K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

pennersinc.com

TOP MARKET PERFORMERSby revenue

lookfabulousforever.com

mineralair.com vs top market performers

mineralair.com

top retailers

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mineralair.com brandsby revenue

Mineralair

mineralair.com categoriesby revenue

Airbrushes

Top retailers:amazon.com amazon.co.uk walmart.com

Lotion & Moisturizer

Top retailers:amazon.com sephora.com ulta.com

Face Makeup

Top retailers:next.co.uk sephora.com ulta.com

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Top retailers:lumens.com amazon.com qvc.com

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mineralair.com channels

Identify top traffic channels that drive growth for mineralair.comand discover how performance of traffic channels has changed over time.

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mineralair.com Google Ads spend

Evaluate mineralair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mineralair.com devices

Review mineralair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mineralair.com top markets

Explore mineralair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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