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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.2M
Revenue
372.7K
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for honest.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Shop The Honest Company for innovative formulas and designs on beauty, baby, cleaning products, and more. Plus get your Honest products delivered to your home!

honest.com’s revenueOVER TIME
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Over the past three months, honest.com revenue has experienced growth of 24%, compared to the preceding three months.

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honest.com revenue growth for last six months
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OVERVIEW
In September 2024, honest.com in the e-commerce_and_shopping industry had a revenue of $1,172,802, conversion rate of 3.00-3.50%, AOV of $75-100, and 372,665 sessions. Compared to the median revenue of $116,122, honest.com's metrics are strong, with a higher conversion rate and AOV. However, it falls behind qvc.com, michaels.com, and stores with higher AOV and session numbers in the industry. Despite this, honest.com's performance metrics show potential for growth and improvement in the competitive e-commerce market.
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honest.com competitors

In September 2024, honest.com outperformed its competitors in terms of revenue, with a total of $1,172,802 compared to gimmethegoodstuff.org ($131,351), mineralair.com ($632), honestbabyclothing.com ($362,191), janeiredale.com ($235,425), and jujube.com ($101,022). When looking at the number of transactions, honest.com had 12,185 transactions, significantly higher than most competitors. In terms of sessions, honest.com had 372,665 sessions, surpassing all other similar domains. The Average Order Value (AOV) for honest.com fell within the range of $75-100, which was competitive with most competitors. Additionally, honest.com had a solid conversion rate of 3.00-3.50%, putting it in line with the conversion rates of other similar domains. Overall, honest.com emerged as a strong performer in revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors in the same industry.

#1 gimmethegoodstuff.org
131.4K
Revenue
70K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#2 honestbabyclothing.com
362.2K
Revenue
131.9K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
#3 jujube.com
101K
Revenue
64.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#4 janeiredale.com
235.4K
Revenue
177.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 mineralair.com
631.9
Revenue
308.8
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
honest.com vs top market performers
honest.com
top retailers
conversion rate vs average order value for honest.com and its competitors
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honest.com brandsby revenue

1
Logo for honest coHonest Co
Top retailers:festfoods.com

honest.com categoriesby revenue

1
Diapers
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brands overtime comparison

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honest.com channels

Identify top traffic channels that drive growth for honest.comand discover how performance of traffic channels has changed over time.

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honest.com Google Ads spend

Evaluate honest.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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honest.com devices

Review honest.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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honest.com top markets

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honest.com country & global rank

Assess the ranking of honest.com among other retailers within its primary country and worldwide.

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