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Apr 2025
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Home/Insights/Retailers/westwing.de
TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

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15.6M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
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Westwing.de is an online platform that offers various home decor and furniture products. They sell a wide range of items, including furniture, lighting fixtures, rugs, textiles, wall art, tableware, and home accessories. Visitors can explore a curated collection of stylish and elegant decor pieces to enhance their living spaces.

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westwing.de's revenueOVER TIME
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Over the past three months, westwing.de revenue has experienced decline of 26%, compared to the preceding three months.

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westwing.de revenue decline for last six months
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OVERVIEW
westwing.de in the FURNITURE industry had a revenue of $15,603,400 with a median of $134,704, a conversion rate of 1.00-1.50%, AOV of $450-475, and 2,300,833 sessions in April 2025. The largest online store in the category is ikea.com with $602,734,098 revenue and 214,256,915 sessions. High conversion rate in the category is 1.96%, while low is 0.29%. A high AOV is $1,202 and low is $282. Median sessions in the category are 31,236.
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westwing.de competitors

When comparing westwing.de to its competitors in the home decor and furniture industry, we can see some interesting insights. In terms of revenue, westwing.de falls in the middle range with €15,603,400, while xxxlutz.de leads the pack with €49,763,157. However, westwing.de has a higher average order value (AOV) range of €450-475 compared to most competitors. In terms of transactions and sessions, westwing.de outperforms solebich.de and schoener-wohnen.de but lags behind home24.de and xxxlutz.de. Conversion rates for westwing.de are on par with home24.de and wayfair.de at 1.00-1.50%, showcasing its ability to convert sessions into transactions effectively. Overall, while westwing.de may not lead in revenue, its strong AOV and competitive conversion rates position it well among its competitors in the market.

schoener-wohnen.de screenshot
#1 schoener-wohnen.de
307.3K
Revenue
756K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
495.7K
Revenue
178.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
home24.de screenshot
#3 home24.de
25.2M
Revenue
7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
solebich.de screenshot
#4 solebich.de
97.4K
Revenue
120.1K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
xxxlutz.de screenshot
#5 xxxlutz.de
49.8M
Revenue
7.6M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
westwing.de vs top market performers
westwing.de
top retailers
conversion rate vs average order value for westwing.de and its competitors
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Revenue share by device at westwing.de

In April large majority of sales on westwing.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In April large majority of sales on westwing.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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westwing.de channels

Identify top traffic channels that drive growth for westwing.deand discover how performance of traffic channels has changed over time.

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westwing.de Google Ads spend

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westwing.de devices

Review westwing.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westwing.de top markets

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westwing.de country & global rank

Assess the ranking of westwing.de among other retailers within its primary country and worldwide.

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