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Aug 2024
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Home/Insights/Retailers/toom.de
TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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16M
Revenue
8M
Sessions
1.0-1.5%
Conversion rate
$150-175
Average order value
Online only revenue for toom.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.

toom.de’s revenueOVER TIME
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Over the past three months, toom.de revenue has experienced decline of 14%, compared to the preceding three months.

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toom.de revenue decline for last six months
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OVERVIEW
In August 2024, toom.de in the home_and_garden industry had a revenue of $15,995,424, with a median revenue of $148,608. The conversion rate was 1.00-1.50%, AOV was $150-175, and sessions totaled 8,047,557. The largest online store in the category was homedepot.com with revenue of $1,427,926,403 and highest sessions at 190,535,574. The high conversion rate was 3.25% and AOV was $697, while the low conversion rate was 0.73% and AOV was $92, with a median sessions of 41,026.
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toom.de competitors

In comparison to its competitors, toom.de falls in the middle in terms of revenue, with a total revenue of 15,995,424. Its number of transactions is also lower than some competitors at 95,807, while the number of sessions on the website is comparable to others at 8,047,557. The average order value (AOV) for toom.de ranges between 150-175, putting it on par with some competitors. However, the conversion rate for toom.de is at the lower end of the spectrum, ranging from 1.00-1.50. In contrast, competitors like hornbach.de and obi.de have higher revenues, more transactions, and sessions, along with a higher AOV and conversion rate. Overall, toom.de faces stiff competition in the market from larger home improvement retailers like Hornbach, OBI, and Bauhaus.

#1 hornbach.de
33.2M
Revenue
10.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 obi.de
31.1M
Revenue
12.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 bauhaus.info
26.2M
Revenue
10.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#4 hagebau.de
8.2M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#5 globus-baumarkt.de
7.2M
Revenue
3.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for ebay.deebay.de
Favicon for kaufland.dekaufland.de
Favicon for hornbach.dehornbach.de
Favicon for obi.deobi.de
Favicon for bauhaus.infobauhaus.info
Favicon for toom.detoom.de
$16M
Favicon for manomano.demanomano.de
Favicon for hagebau.dehagebau.de
Favicon for globus-baumarkt.deglobus-baumarkt.de
Favicon for dehner.dedehner.de
Favicon for bosch-diy.combosch-diy.com
TOP MARKET PERFORMERSby revenue
1
Favicon for ebay.deebay.de
$537.7M
2
Favicon for kaufland.dekaufland.de
3
Favicon for hornbach.dehornbach.de
4
Favicon for obi.deobi.de
5
Favicon for bauhaus.infobauhaus.info
6
Favicon for toom.detoom.de
7
Favicon for manomano.demanomano.de
8
Favicon for hagebau.dehagebau.de
9
Favicon for globus-baumarkt.deglobus-baumarkt.de
10
Favicon for dehner.dedehner.de
toom.de vs top market performers
toom.de
top retailers
conversion rate vs average order value for toom.de and its competitors
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toom.de brandsby revenue

1
Logo for markt ändernMarkt Ändern
Top retailers:obi.de
2
Logo for markt troisdorfMarkt Troisdorf
3
Logo for ||
Top retailers:staples.comsportshopen.comferguson.com
4
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5
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toom.de categoriesby revenue

1
Furniture
Top retailers:macys.comzara.comralphlauren.com
2
Building Materials
Top retailers:lowes.comamazon.comflooranddecor.com
3
Lawn Mowers
Top retailers:tractorsupply.comamazon.delowes.com
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:lowes.combbqguys.comamazon.com
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brands overtime comparison

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toom.de channels

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toom.de Google Ads spend

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toom.de devices

Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toom.de top markets

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toom.de country & global rank

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