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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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17M
Revenue
7.2M
Sessions
1.0-1.5%
Conversion rate
$175-200
Average order value
Online only revenue for toom.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.

toom.de’s revenueOVER TIME
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Over the past three months, toom.de revenue has experienced decline of 20%, compared to the preceding three months.

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toom.de revenue decline for last six months
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OVERVIEW
In March 2024, toom.de in the home_and_garden industry generated $17,024,888 in online sales revenue, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $175-200. With 7,220,957 sessions, toom.de performed well compared to the median of 49,361 sessions in the home_and_garden category. However, the highest online store in this industry was harborfreight.com with $139,932,392 in revenue and 45,517,921 sessions. Despite this, toom.de's AOV was within a reasonable range, with the highest AOV being $685 and the lowest at $93.
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toom.de competitors

When comparing toom.de to its competitors in the home improvement industry, we see that toom.de lags behind in terms of revenue and transactions. hornbach.de leads the pack with a revenue of €33,744,578 and 190,697 transactions, followed closely by obi.de with €37,127,222 in revenue and 252,686 transactions. toom.de's revenue of €17,024,888 and 90,249 transactions puts it in the middle of the pack. In terms of sessions, toom.de also falls behind with 7,220,957 sessions compared to the leading site, obi.de, with 15,197,085 sessions. However, toom.de has a competitive Average Order Value (AOV) of €175-200 and a respectable conversion rate of 1.00-1.50%, putting it on par with some of its competitors like globus-baumarkt.de and hagebau.de. Overall, toom.de shows potential for growth in revenue and transactions to better compete with the industry leaders.

#1 hornbach.de
33.7M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 obi.de
37.1M
Revenue
15.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 bauhaus.info
26.2M
Revenue
11.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#4 hagebau.de
9.9M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#5 globus-baumarkt.de
10.2M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for kaufland.dekaufland.de
Favicon for obi.deobi.de
Favicon for hornbach.dehornbach.de
Favicon for bauhaus.infobauhaus.info
Favicon for manomano.demanomano.de
Favicon for toom.detoom.de
$17M
Favicon for globus-baumarkt.deglobus-baumarkt.de
Favicon for hagebau.dehagebau.de
Favicon for dehner.dedehner.de
Favicon for gartenhaus-gmbh.degartenhaus-gmbh.de
Favicon for bosch-diy.combosch-diy.com
TOP MARKET PERFORMERSby revenue
1
Favicon for ebay.deebay.de
$657.4M
2
Favicon for kaufland.dekaufland.de
3
Favicon for obi.deobi.de
4
Favicon for hornbach.dehornbach.de
5
Favicon for bauhaus.infobauhaus.info
6
Favicon for manomano.demanomano.de
7
Favicon for toom.detoom.de
8
Favicon for globus-baumarkt.deglobus-baumarkt.de
9
Favicon for hagebau.dehagebau.de
10
Favicon for dehner.dedehner.de
toom.de vs top market performers
toom.de
top retailers
conversion rate vs average order value for toom.de and its competitors
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toom.de brandsby revenue

1
Logo for markt ändernMarkt Ändern
Top retailers:obi.de
2
Logo for ||
Top retailers:staples.comsportshopen.comeztestpools.com
3
Logo for markt troisdorfMarkt Troisdorf
4
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5
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Top retailers:obi.de

toom.de categoriesby revenue

1
Furniture
Top retailers:ebay.commacys.comtarget.com
2
Hardware
Top retailers:ebay.comwalmart.commagazineluiza.com.br
3
Outdoor Structures
Top retailers:wayfair.comcostco.comlowes.com
4
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Top retailers:ebay.comtemu.cometsy.com
5
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Top retailers:ebay.comtemu.comtarget.com
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brands overtime comparison

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toom.de channels

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toom.de Google Ads spend

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toom.de devices

Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toom.de top markets

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toom.de country & global rank

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