toom.de
The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.
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toom.de Annual Revenue and Growth
toom.de's annual sales on its online store amounted to $167.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
toom.de's monthly revenueOVER TIME
Over the past three months, toom.de revenue has experienced growth of 34%, compared to the preceding three months.
toom.de competitors
In July 2026, toom.de stands out with an average order value (AOV) ranging from $200 to $225, which is notably higher than competitors like obi.de and bauhaus.info, both of which have an AOV of $150 to $175. However, toom.de ranks 4th among its competitors in revenue, generating $23.9 million, trailing obi.de by $14.8 million. In terms of transactions, toom.de recorded 111,000, which is significantly lower than obi.de's 240,000, resulting in a gap of 129,000 transactions. Additionally, toom.de had 8.3 million sessions, falling short of obi.de's 15.8 million sessions by 7.5 million. Despite its strong AOV, toom.de faces challenges in overall revenue, transactions, and traffic compared to its rivals.
Revenue share by device at toom.de
In July large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toom.de channels
Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.
toom.de Google Ads spend
Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toom.de devices
Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
