toom.de
The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.
GRIPS CUSTOMERS & RESEARCH PARTNERS
toom.de Annual Revenue and Growth
toom.de's annual sales on its online store amounted to $191.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
toom.de's monthly revenueOVER TIME
Over the past three months, toom.de revenue has experienced decline of 11%, compared to the preceding three months.
toom.de competitors
In October 2025, toom.de generated a revenue of 12,020,250 with 73,820 transactions and 5,237,896 sessions, boasting an average order value (AOV) of 150-175 and a conversion rate of 1.00-1.50. Comparing this data to its competitors, we see that hornbach.de leads in revenue with 23,301,989, followed by obi.de with 28,013,409. However, hagebau.de stands out with a higher AOV of 250-275, while bauhaus.info has the highest conversion rate of 2.00-2.50. globus-baumarkt.de falls slightly behind toom.de in revenue but maintains a similar AOV and conversion rate. Overall, toom.de remains competitive in terms of revenue and transactions, although there is room for improvement in increasing both AOV and conversion rate to match the performance of some of its competitors.
Revenue share by device at toom.de
In October large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Gain even more insights with the Grips app
toom.de channels
Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.
toom.de Google Ads spend
Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toom.de devices
Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
