toom.de
The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.
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toom.de Annual Revenue and Growth
toom.de's annual sales on its online store amounted to $191.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
toom.de's monthly revenueOVER TIME
Over the past three months, toom.de revenue has experienced growth of 35%, compared to the preceding three months.
toom.de competitors
In December 2025, toom.de outperformed some of its competitors in terms of revenue, with a total of $28,787,186. However, when it comes to the number of transactions, toom.de fell behind obi.de, which recorded 163,839 transactions compared to toom.de's 167,327 transactions. In sessions, toom.de had the highest number at 12,138,744, surpassing even bauhaus.info, which had 7,236,969 sessions. The average order value (AOV) for toom.de falls within the range of $150-175, similar to obi.de, while hagebau.de had the highest AOV at $225-250. In terms of conversion rates, toom.de falls within the range of 1.00-1.50%, comparable to most of its competitors, with obi.de leading at 1.50-2.00%.
Revenue share by device at toom.de
In December large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toom.de channels
Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.
toom.de Google Ads spend
Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toom.de devices
Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
