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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for toom.detoom.de

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15.8M
Revenue
Mar 26
8.2M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.

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toom.de Annual Revenue and Growth

toom.de's annual sales on its online store amounted to $167.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$167.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
toom.de revenue by year

toom.de's monthly revenueOVER TIME
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Over the past three months, toom.de revenue has experienced decline of 27%, compared to the preceding three months.

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toom.de revenue decline for last six months
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OVERVIEW
In March 2026, toom.de generated $15,797,577 in online sales with a conversion rate of 1.00-1.50%, falling short of the high end of 3.44% for the home and garden industry, while its average order value ranged between $175-200, significantly below the industry's peak of $677; with 8,240,151 sessions, toom.de stands in stark contrast to the leading competitor homedepot.com, which boasts 167,693,443 sessions, highlighting the competitive landscape where the median sessions in the category are just 34,629.
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toom.de competitors

In March 2026, toom.de generated a revenue of $15,797,577 from 86,997 transactions with a conversion rate of 1.00-1.50% and had 8,240,151 sessions. Compared to its competitors, hornbach.de had a higher revenue of $28,928,065 from 154,206 transactions with a similar AOV and conversion rate but more sessions. obi.de had the highest revenue of $39,268,945 with 247,378 transactions and a conversion rate of 1.50-2.00%, but also more sessions. bauhaus.info and globus-baumarkt.de had revenues similar to hornbach.de, while hagebau.de had a lower revenue of $6,129,350 with fewer transactions and sessions but a higher AOV. Overall, toom.de falls in the middle range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

hornbach.de screenshot
#1 hornbach.de
28.9M
Revenue
10.8M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
obi.de screenshot
#2 obi.de
39.3M
Revenue
15.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bauhaus.info screenshot
#3 bauhaus.info
32.2M
Revenue
11.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hagebau.de screenshot
#4 hagebau.de
6.1M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
globus-baumarkt.de screenshot
#5 globus-baumarkt.de
6.5M
Revenue
3.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
toom.de vs top market performers
toom.de
top retailers
conversion rate vs average order value for toom.de and its competitors
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Revenue share by device at toom.de

In March large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In March large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toom.de channels

Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.

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toom.de Google Ads spend

Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toom.de devices

Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toom.de top markets

Explore toom.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toom.de country & global rank

Assess the ranking of toom.de among other retailers within its primary country and worldwide.

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