toom.de
The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.
GRIPS CUSTOMERS & RESEARCH PARTNERS
toom.de Annual Revenue and Growth
toom.de's annual sales on its online store amounted to $167.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
toom.de's monthly revenueOVER TIME
Over the past three months, toom.de revenue has experienced decline of 14%, compared to the preceding three months.
toom.de competitors
In May 2026, toom.de generated a revenue of $14,481,254 from 81,138 transactions across 8,693,885 sessions, yielding a conversion rate of 0.50-1.00%. Competitors like obi.de outperformed toom.de significantly, with revenue reaching $36,879,682 and a conversion rate of 1.00-1.50%. hornbach.de also exceeded toom.de, generating $29,634,625 in revenue from 154,055 transactions, alongside a conversion rate of 1.00-1.50%. bauhaus.info displayed strong metrics as well, with $31,917,028 in revenue and a conversion rate of 1.50-2.00%. In contrast, hagebau.de, despite having the highest average order value of $250-275, had lower revenue at $8,553,926, while globus-baumarkt.de brought in $7,427,979. Overall, toom.de lags behind its primary competitors in revenue and conversion rates, highlighting a need for strategic improvements.
Revenue share by device at toom.de
In May large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Gain even more insights with the Grips app
toom.de channels
Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.
toom.de Google Ads spend
Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toom.de devices
Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
