toom.de
The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.
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toom.de Annual Revenue and Growth
toom.de's annual sales on its online store amounted to $191.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
toom.de's monthly revenueOVER TIME
Over the past three months, toom.de revenue has experienced decline of 7.6%, compared to the preceding three months.
toom.de competitors
In September 2025, when comparing toom.de to its competitors in the home improvement retail sector, we see that toom.de falls behind in terms of revenue, transactions, and sessions. toom.de generated a revenue of $12,024,258 with 73,697 transactions and 5,219,140 sessions. In contrast, hornbach.de outperformed with a revenue of $25,140,650, 130,169 transactions, and 8,706,938 sessions. obi.de also surpassed toom.de with a revenue of $33,763,375, 214,718 transactions, and 12,777,789 sessions. However, toom.de did have a comparable average order value (AOV) and conversion rate to some of its competitors, showing potential for growth in these areas. Overall, toom.de has room to improve its revenue and reach to compete more effectively with top players like obi.de and hornbach.de in the market.
Revenue share by device at toom.de
In September large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toom.de channels
Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.
toom.de Google Ads spend
Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toom.de devices
Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
