toom.de
The German website toom.de is an online platform that offers a wide range of products for sale, including home improvement items, hardware, tools, garden supplies, and interior decorations. Additionally, the website provides customers with various services, such as personalized advice, inspiration for DIY projects, and convenient delivery options.
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toom.de Annual Revenue and Growth
toom.de's annual sales on its online store amounted to $167.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
toom.de's monthly revenueOVER TIME
Over the past three months, toom.de revenue has experienced growth of 27%, compared to the preceding three months.
toom.de competitors
In September 2026, toom.de shows a competitive conversion rate of 1.00-1.50%, matching that of hornbach.de and hagebau.de, yet trailing behind obi.de and bauhaus.info, which report higher rates of 1.50-2.00% and 2.00-2.50%, respectively. However, toom.de's revenue stands at $12.9 million, placing it fourth among its competitors. In terms of transactions, toom.de recorded 79,400, which is significantly lower than bauhaus.info's 200,000. It also trails in sessions with 5.8 million, compared to obi.de's 11.3 million. Although the average order value (AOV) for toom.de is within the range of $150-175, similar to that of obi.de and globus-baumarkt.de, it does not achieve the same revenue and transaction figures as its key competitors.
Revenue share by device at toom.de
In September large majority of sales on toom.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toom.de channels
Identify top traffic channels that drive growth for toom.deand discover how performance of traffic channels has changed over time.
toom.de Google Ads spend
Evaluate toom.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toom.de devices
Review toom.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
