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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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37.9M
Revenue
10.6M
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for loft.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Loft.com is an e-commerce website offering a variety of apparel and fashion accessories. Their product range includes womens clothing such as tops, dresses, pants, and skirts, as well as shoes, handbags, and jewelry. Moreover, Loft.com provides an online shopping platform for customers to browse and purchase fashionable items.

loft.com’s revenueOVER TIME
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Over the past three months, loft.com revenue has experienced decline of 13%, compared to the preceding three months.

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loft.com revenue decline for last six months
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OVERVIEW
In March 2024, loft.com, a FASHION AND APPAREL industry player, achieved $37,895,585 in online sales revenue, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. This performance puts them above the industry median revenue of $132,853, but below the very high AOV of $391. Despite having 10,622,846 sessions, they fall short of the highest sessions recorded by shein.com at 198,149,103. With a competitive conversion rate and AOV, loft.com demonstrates solid performance metrics in the online retail space.
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loft.com competitors

loft.com outperforms its competitors in terms of revenue with $37,895,585, while its closest competitor, express.com, follows with $33,021,791. However, loft.com falls behind in the number of transactions compared to express.com, with 388,460 transactions versus 322,559. In terms of website sessions, loft.com leads the pack with 10,622,846 sessions, outperforming express.com's 9,974,183. The average order value (AOV) for loft.com ranges between $75-100, which is lower than White House Black Market's $200-225 and Talbots' $125-150. loft.com and Ann Taylor share the same AOV range of $100-125. Despite having a lower AOV, loft.com maintains a competitive conversion rate of 3.50-4.00%, matching that of its closest competitors, Ann Taylor and Talbots. Overall, loft.com showcases strong performance in revenue and sessions, although there is room for growth in transactions and AOV to compete more effectively with specific competitors.

#1 anntaylor.com
27.7M
Revenue
6.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#2 whitehouseblackmarket.com
26.7M
Revenue
5.9M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
#3 express.com
33M
Revenue
10M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 talbots.com
26.3M
Revenue
5.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 chicos.com
17.2M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
loft.com vs top market performers
loft.com
top retailers
conversion rate vs average order value for loft.com and its competitors
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loft.com brandsby revenue

loft.com categoriesby revenue

1
Apparel & Accessories
2
Pants
3
Shirts & Tops
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brands overtime comparison

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loft.com channels

Identify top traffic channels that drive growth for loft.comand discover how performance of traffic channels has changed over time.

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loft.com Google Ads spend

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loft.com devices

Review loft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loft.com top markets

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loft.com country & global rank

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