Apr 2024

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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

kappahl.com

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2.9M

Revenue

2.5M

Sessions

1.5-2.0%

Conversion rate

$50-75

Average order value

Online only revenue for kappahl.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: SWEDEN
Website category: FASHION AND APPAREL

kappahl.com’s revenueOVER TIME
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Over the past three months, kappahl.com revenue has experienced decline of 19%, compared to the preceding three months.

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kappahl.com revenue decline for last six months

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OVERVIEW

In April 2024, kappahl.com in the FASHION AND APPAREL industry had a revenue of $2,912,146 with a median of $119,008, a conversion rate of 1.50-2.00% compared to a high of 3.07% and a low of 0.8%, an AOV of $50-75 versus a high of $389 and a low of $75, and 2,503,635 sessions while the highest was 197,564,111 from shein.com and a median of 44,576.

kappahl.com competitors

When comparing kappahl.com to its competitors in the fashion retail industry based on April 2024 data, several key metrics stand out. In terms of revenue, H&M leads the pack with $206,308,455, followed by Zara at $198,779,507, while Kappahl lags behind with $2,912,146. Despite Kappahl having a lower revenue, they have a decent number of transactions at 42,517, with a moderate AOV of $50-75. na-kd.com has a similar conversion rate to Kappahl at 1.50-2.00, but a higher revenue of $8,747,321. zalando.se boasts the highest number of transactions at 153,710 and a conversion rate of 2.00-2.50, showing strong performance in these areas compared to Kappahl. Overall, Kappahl has room for growth in revenue and transactions to compete more effectively with its industry rivals.

#1 hm.com

206.3M

Revenue

94.5M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 zara.com

198.8M

Revenue

90.7M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 na-kd.com

8.7M

Revenue

4.4M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#4 bonprix.se

2.8M

Revenue

1.5M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#5 zalando.se

15.9M

Revenue

6.6M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

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TOP MARKET PERFORMERSby revenue

kappahl.com vs top market performers

kappahl.com

top retailers

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kappahl.com brandsby revenue

Kappahl

Top retailers:ebay.de maedchenflohmarkt.de ebay.co.uk

kappahl.com categoriesby revenue

Apparel & Accessories

Top retailers:asos.com temu.com nike.com

Shirts & Tops

Top retailers:gap.com hollisterco.com hm.com

Health & Beauty

Top retailers:ebay.com safeway.com macys.com

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Top retailers:temu.com farfetch.com nike.com

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kappahl.com channels

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kappahl.com Google Ads spend

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kappahl.com devices

Review kappahl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kappahl.com top markets

Explore kappahl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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