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Apr 2024
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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

Favicon for hlj.comhlj.com

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7.7M
Revenue
1.4M
Sessions
1.0-1.5%
Conversion rate
$500-600
Average order value
Online only revenue for hlj.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

HLJ.com was started over 20 years ago to help hobbyists like you buy the best quality Figures, Models and Gundam at good prices. Buy Bandai, Takara Tomy, Tamiya and lots of other brands from Japan.

hlj.com’s revenueOVER TIME
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Over the past three months, hlj.com revenue has experienced decline of 12%, compared to the preceding three months.

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hlj.com revenue decline for last six months
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OVERVIEW
hlj.com in the e-commerce_and_shopping category had a revenue of $7,686,230, a conversion rate of 0.50-1.00%, an AOV of $525-550, and 1,396,421 sessions in April 2024. The median revenue for the category is $132,959, with the largest online store being qvc.com at $90,723,869. The very high conversion rate is 3.41%, very low conversion rate is 0.86%, very high AOV is $349, very low AOV is $60, and the store with the highest sessions is boots.com at 24,819,382, while the median sessions are 53,037.
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hlj.com competitors

When comparing hlj.com to its competitors in the toy and hobby industry, hlj.com falls behind in terms of revenue, transactions, sessions, and average order value (AOV). Competitors such as bigbadtoystore.com generate significantly higher revenue at $19,456,951 compared to hlj.com's $7,686,230. Additionally, bigbadtoystore.com also has a higher number of transactions (163,455) and sessions (7,069,638) indicating a larger customer base and higher traffic volume. In terms of AOV, hlj.com falls within the range of $525-$550, whereas bigbadtoystore.com boasts an AOV of $100-$125. Despite having a conversion rate in a similar range as some competitors (0.50-1.00), hlj.com still lags behind in overall performance metrics when compared to bigbadtoystore.com, plazajapan.com, usagundamstore.com, gundamplanet.com, and lunartoystore.com.

#1 usagundamstore.com
1.5M
Revenue
574.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 gundamplanet.com
1M
Revenue
296.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#3 bigbadtoystore.com
19.5M
Revenue
7.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 lunartoystore.com
101.2K
Revenue
42K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
#5 plazajapan.com
570.2K
Revenue
381.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for bigbadtoystore.combigbadtoystore.com
Favicon for hlj.comhlj.com
$7.7M
Favicon for otakumode.comotakumode.com
Favicon for solarisjapan.comsolarisjapan.com
Favicon for goodsmileus.comgoodsmileus.com
Favicon for usagundamstore.comusagundamstore.com
Favicon for aitaikuji.comaitaikuji.com
Favicon for gundamplanet.comgundamplanet.com
Favicon for plazajapan.complazajapan.com
Favicon for tokullectibles.comtokullectibles.com
TOP MARKET PERFORMERSby revenue
1
Favicon for bigbadtoystore.combigbadtoystore.com
$19.5M
2
Favicon for hlj.comhlj.com
3
Favicon for otakumode.comotakumode.com
4
Favicon for solarisjapan.comsolarisjapan.com
5
Favicon for goodsmileus.comgoodsmileus.com
6
Favicon for usagundamstore.comusagundamstore.com
7
Favicon for aitaikuji.comaitaikuji.com
8
Favicon for gundamplanet.comgundamplanet.com
9
Favicon for plazajapan.complazajapan.com
10
Favicon for tokullectibles.comtokullectibles.com
hlj.com vs top market performers
hlj.com
top retailers
conversion rate vs average order value for hlj.com and its competitors
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hlj.com brandsby revenue

1
Logo for bandaiBandai
Top retailers:ebay.comamazon.comamazon.de
2
Logo for medicomMedicom
Top retailers:amazon.combstn.comhighsnobiety.com
3
Logo for hobby maxHobby Max
Top retailers:otakumode.comsolarisjapan.combigbadtoystore.com
4
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Top retailers:amazon.comamazon.degoodsmileus.com
5
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Top retailers:amazon.comamazon.degreenmangaming.com

hlj.com categoriesby revenue

1
Action & Toy Figures
Top retailers:amazon.combigbadtoystore.comamazon.de
2
Model Making
Top retailers:amazon.comebay.combigbadtoystore.com
3
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
4
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Top retailers:asos.comtemu.comnike.com
5
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Top retailers:ebay.comwalmart.comshein.co.uk
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brands overtime comparison

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hlj.com channels

Identify top traffic channels that drive growth for hlj.comand discover how performance of traffic channels has changed over time.

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hlj.com Google Ads spend

Evaluate hlj.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hlj.com devices

Review hlj.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hlj.com top markets

Explore hlj.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hlj.com country & global rank

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