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Sep 2024
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Home/Insights/Retailers/hlj.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for hlj.comhlj.com

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4.9M
Revenue
1.4M
Sessions
0.5-1.0%
Conversion rate
$500-600
Average order value
Online only revenue for hlj.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

HLJ.com was started over 20 years ago to help hobbyists like you buy the best quality Figures, Models and Gundam at good prices. Buy Bandai, Takara Tomy, Tamiya and lots of other brands from Japan.

hlj.com’s revenueOVER TIME
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Over the past three months, hlj.com revenue has experienced decline of 22%, compared to the preceding three months.

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hlj.com revenue decline for last six months
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OVERVIEW
In September 2024, hlj.com in the e-commerce_and_shopping industry had a revenue of $4,942,676 with a median revenue of $116,122, a conversion rate of 0.50-1.00%, an AOV of $500-525, and 1,383,865 sessions. The largest online store in the category was qvc.com with $119,268,006 in revenue. A high conversion rate in the industry was 3.88%, while a low conversion rate was 0.9%. A very high AOV was $349, and a very low AOV was $58. The store with the highest sessions was michaels.com at 28,619,768, while the median sessions were 44,965.
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hlj.com competitors

In comparing hlj.com to its competitors in the toy and hobby industry, it is evident that hlj.com falls behind in terms of revenue and transactions. While hlj.com generated $4,942,676 in revenue from 9,580 transactions with 1,383,865 sessions, its competitors like bigbadtoystore.com outperformed with $15,073,889 in revenue from 111,261 transactions and 5,845,281 sessions. In terms of average order value (AOV), hlj.com falls within the range of $500-525, whereas bigbadtoystore.com has a lower AOV range of $125-150. However, hlj.com is on par with usagundamstore.com and gundamplanet.com in terms of conversion rate, falling within the range of 0.50-1.00 compared to their 1.50-2.00 range. Overall, hlj.com faces stiff competition in the market, particularly from bigbadtoystore.com, which leads in revenue and transactions.

#1 usagundamstore.com
1.7M
Revenue
561.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 gundamplanet.com
918.4K
Revenue
235.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 bigbadtoystore.com
15.1M
Revenue
5.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#4 lunartoystore.com
116.4K
Revenue
44.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
#5 plazajapan.com
479.2K
Revenue
331.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for bigbadtoystore.combigbadtoystore.com
Favicon for hlj.comhlj.com
$4.9M
Favicon for otakumode.comotakumode.com
Favicon for solarisjapan.comsolarisjapan.com
Favicon for goodsmileus.comgoodsmileus.com
Favicon for usagundamstore.comusagundamstore.com
Favicon for aitaikuji.comaitaikuji.com
Favicon for gundamplanet.comgundamplanet.com
Favicon for tokullectibles.comtokullectibles.com
Favicon for plazajapan.complazajapan.com
TOP MARKET PERFORMERSby revenue
1
Favicon for bigbadtoystore.combigbadtoystore.com
$15.1M
2
Favicon for hlj.comhlj.com
3
Favicon for otakumode.comotakumode.com
4
Favicon for solarisjapan.comsolarisjapan.com
5
Favicon for goodsmileus.comgoodsmileus.com
6
Favicon for usagundamstore.comusagundamstore.com
7
Favicon for aitaikuji.comaitaikuji.com
8
Favicon for gundamplanet.comgundamplanet.com
9
Favicon for tokullectibles.comtokullectibles.com
10
Favicon for plazajapan.complazajapan.com
hlj.com vs top market performers
hlj.com
top retailers
conversion rate vs average order value for hlj.com and its competitors
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hlj.com brandsby revenue

1
Logo for bandaiBandai
Top retailers:ebay.comamazon.comamazon.de
2
Logo for hobby maxHobby Max
Top retailers:otakumode.combigbadtoystore.comsolarisjapan.com
3
Logo for max factoryMax Factory
Top retailers:amazon.comamazon.degoodsmileus.com
4
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Top retailers:amazon.combstn.comhighsnobiety.com
5
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Top retailers:amazon.deamazon.comgreenmangaming.com

hlj.com categoriesby revenue

1
Action & Toy Figures
Top retailers:amazon.comamazon.debigbadtoystore.com
2
Model Making
Top retailers:amazon.comebay.combigbadtoystore.com
3
Toys & Games
Top retailers:adorama.commacys.comtarget.com
4
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Top retailers:shein.co.ukwalmart.comebay.co.uk
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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hlj.com channels

Identify top traffic channels that drive growth for hlj.comand discover how performance of traffic channels has changed over time.

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hlj.com Google Ads spend

Evaluate hlj.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hlj.com devices

Review hlj.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hlj.com top markets

Explore hlj.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hlj.com country & global rank

Assess the ranking of hlj.com among other retailers within its primary country and worldwide.

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