Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

glossier.com

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10.2M

Revenue

1.9M

Sessions

5.0-5.5%

Conversion rate

$100-125

Average order value

Online only revenue for glossier.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

glossier.com’s revenueOVER TIME
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Over the past three months, glossier.com revenue has experienced decline of 28%, compared to the preceding three months.

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glossier.com revenue decline for last six months

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OVERVIEW

In March 2024, glossier.com in the BEAUTY AND COSMETICS industry generated $10,174,249 in online sales with a conversion rate of 5.00-5.50% and an average order value of $100-125. The website had 1,933,789 sessions, while the highest sessions came from sephora.com at 49,703,421. The median revenue in the category was $94,372, the highest online store was ulta.com with $120,940,083, the highest conversion rate was 4.22%, the lowest was 1.54%, the highest AOV was $179, and the lowest was $45.

glossier.com competitors

In comparing glossier.com to its competitors, it is evident that glossier.com outperforms both glambot.com and milkmakeup.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. In March 2024, glossier.com generated a revenue of $10,174,249 from 99,712 transactions and 1,933,789 sessions, with an AOV ranging between $100-$125 and a conversion rate of 5.00-5.50%. In contrast, glambot.com only generated $61,116 in revenue from 1,286 transactions and 57,832 sessions, with an AOV of $25-$50 and a conversion rate of 2.00-2.50%. Similarly, milkmakeup.com performed better than glambot.com but still fell short of glossier.com, with $405,219 in revenue from 7,906 transactions and 390,982 sessions, an AOV of $50-$75, and a conversion rate of 2.00-2.50%. glossier.com emerges as the clear leader in the beauty industry based on these metrics.

#1 glambot.com

61.1K

Revenue

57.8K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#2 milkmakeup.com

405.2K

Revenue

391K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

glossier.com vs top market performers

glossier.com

top retailers

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glossier.com brandsby revenue

Glossier

Top retailers:depop.com ebay.com crueltyfreekitty.com

glossier.com categoriesby revenue

Shirts & Tops

Top retailers:angel.com gap.com hm.com

Lotion & Moisturizer

Top retailers:amazon.de amazon.com ulta.com

Health & Beauty

Top retailers:ebay.com temu.com macys.com

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Top retailers:amazon.com amazon.de ulta.com

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Top retailers:next.co.uk laurageller.com amazon.com

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glossier.com channels

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glossier.com Google Ads spend

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glossier.com devices

Review glossier.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glossier.com top markets

Explore glossier.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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