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May 2025
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Home/Insights/Retailers/crueltyfreekitty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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113.5K
Revenue
117K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
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CrueltyFreeKitty.com provides information on cruelty-free and vegan beauty products. The website contains extensive product reviews, listings, and resources to help consumers make informed choices about cosmetics and skincare products that are not tested on animals and do not contain any animal-derived ingredients.

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crueltyfreekitty.com's revenueOVER TIME
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Over the past three months, crueltyfreekitty.com revenue has experienced decline of 17%, compared to the preceding three months.

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crueltyfreekitty.com revenue decline for last six months
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OVERVIEW
In May 2025, crueltyfreekitty.com in the BEAUTY AND COSMETICS industry had a revenue of $113,493, with a conversion rate of 2.00-2.50% and an AOV of $25-50. The website had 117,007 sessions, below the median of 19,997. The largest online store in the industry, ulta.com, generated $96,002,620 in revenue. The highest conversion rate in the industry was 4.51% and the highest AOV was $213, while the lowest conversion rate was 1.17% and the lowest AOV was $53. sephora.com had the highest number of sessions with 38,510,361.
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crueltyfreekitty.com competitors

In May 2025, crueltyfreekitty.com generated a revenue of $113,493 with 2,431 transactions and 117,007 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 2.00-2.50%. In comparison, kinderbeauty.com had lower revenue at $2,237 with only 11 transactions and 250 sessions, but a higher AOV of $175-200 and a significantly higher conversion rate of 4.50-5.00%. vegancuts.com outperformed both in revenue with $72,668, 917 transactions, and 26,271 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%. On the other hand, a non-cruelty-free competitor, L'oreal.com, dominated with a revenue of $2,818,248, 19,133 transactions, and 956,403 sessions, but had a lower conversion rate of 1.50-2.00% and an AOV of $125-150. In this comparison, crueltyfreekitty.com falls in the middle in terms of revenue and conversion rate among its competitors.

vegancuts.com screenshot
#1 vegancuts.com
72.7K
Revenue
26.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kinderbeauty.com screenshot
#2 kinderbeauty.com
2.2K
Revenue
249.8
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
loreal.com screenshot
#3 loreal.com
2.8M
Revenue
956.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
crueltyfreekitty.com vs top market performers
crueltyfreekitty.com
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conversion rate vs average order value for crueltyfreekitty.com and its competitors
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Revenue share by device at crueltyfreekitty.com

In May large majority of sales on crueltyfreekitty.com, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.

In May large majority of sales on crueltyfreekitty.com, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.
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crueltyfreekitty.com channels

Identify top traffic channels that drive growth for crueltyfreekitty.comand discover how performance of traffic channels has changed over time.

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crueltyfreekitty.com Google Ads spend

Evaluate crueltyfreekitty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crueltyfreekitty.com devices

Review crueltyfreekitty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crueltyfreekitty.com top markets

Explore crueltyfreekitty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crueltyfreekitty.com country & global rank

Assess the ranking of crueltyfreekitty.com among other retailers within its primary country and worldwide.

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