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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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491.7K
Revenue
95.1K
Sessions
2.0-2.5%
Conversion rate
$250-275
Average order value
Online only revenue for flor.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.

flor.com’s revenueOVER TIME
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Over the past three months, flor.com revenue has experienced decline of 36%, compared to the preceding three months.

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flor.com revenue decline for last six months
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OVERVIEW
In September 2024, flor.com in the TEXTILES industry had online sales revenue of $491,696, a conversion rate of 2.00-2.50%, and an average order value (AOV) of $250-275. Compared to the industry median revenue of $118,537, flor.com performed well. However, vevor.com was the top performer with revenue of $55,310,973. While flor.com's AOV was lower than the industry high of $793, it outperformed the low of $105. With 95,079 sessions, flor.com fell below the industry median of 21,080, with vevor.com leading at 6,900,533 sessions.
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flor.com competitors

When comparing flor.com to its competitors in the rug and flooring industry, it is clear that flor.com falls behind in terms of revenue, transactions, and sessions. rugsusa.com leads the pack with a revenue of $15,063,593 from 55,908 transactions and 1,881,869 sessions, showcasing a significantly larger market share. ruggable.com also outperforms flor.com with $25,332,400 in revenue from 94,838 transactions and 4,010,510 sessions. In contrast, flor.com generated $491,696 in revenue from 1,924 transactions and 95,079 sessions. While flor.com has a similar Average Order Value (AOV) and conversion rate as some competitors, such as rugsusa.com and ruggable.com, it still has room for growth in order to compete with the higher revenue-generating companies like rugsusa.com and ruggable.com.

#1 dctuk.com
289.3K
Revenue
31K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
#2 flooringinc.com
608.3K
Revenue
223.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#3 rugs-direct.com
6.4M
Revenue
964.7K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
#4 rugsusa.com
15.1M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
#5 ruggable.com
25.3M
Revenue
4M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
flor.com vs top market performers
flor.com
top retailers
conversion rate vs average order value for flor.com and its competitors
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flor.com brandsby revenue

flor.com categoriesby revenue

1
Shirts & Tops
2
Home & Garden
3
Food, Beverages & Tobacco
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brands overtime comparison

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flor.com channels

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flor.com Google Ads spend

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flor.com devices

Review flor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flor.com top markets

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flor.com country & global rank

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