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Aug 2024
All countries
TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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529.6K
Revenue
113.7K
Sessions
1.5-2.0%
Conversion rate
$225-250
Average order value
Online only revenue for flor.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Flor.com is an online platform that offers an extensive range of modular carpeting products. These include eco-friendly and customizable carpet tiles that can be easily assembled into creative patterns and sizes. They specialize in enabling customers to design and personalize their own unique carpet layouts to suit their individual tastes and needs.

flor.com’s revenueOVER TIME
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Over the past three months, flor.com revenue has experienced decline of 27%, compared to the preceding three months.

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flor.com revenue decline for last six months
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OVERVIEW
In August 2024, flor.com, operating in the TEXTILES industry, generated $529,584 in online sales revenue, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $225-250. This places flor.com above the median revenue and AOV in the industry, but below the highest conversion rate and sessions count. The largest online store in the category is vevor.com with $61,776,355 in revenue and 8,440,292 sessions. However, flor.com's 113,720 sessions surpass the median of 15,843, indicating strong engagement with their target audience.
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flor.com competitors

In comparison to its competitors, flor.com lags behind in terms of revenue, with only $529,584 in August 2024. While it had 2,274 transactions and 113,720 sessions, its average order value (AOV) falls in the range of $225-$250, and its conversion rate is between 1.50-2.00%. rugsusa.com leads the pack with $14,639,628 in revenue from 55,818 transactions and 2,313,740 sessions, boasting an AOV of $250-$275 and a conversion rate of 2.00-2.50%. rugs-direct.com follows with $6,027,515 in revenue, while ruggable.com dominates with $23,930,141 in revenue. Despite competitors like dctuk.com and flooringinc.com having lower revenue, their conversion rates are higher than flor.com. To improve its performance, flor.com could focus on increasing its AOV and conversion rate to be more competitive in the market.

#1 dctuk.com
228.6K
Revenue
23.5K
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
#2 flooringinc.com
905.5K
Revenue
266.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#3 rugs-direct.com
6M
Revenue
955.8K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
#4 rugsusa.com
14.6M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#5 ruggable.com
23.9M
Revenue
4.7M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
flor.com vs top market performers
flor.com
top retailers
conversion rate vs average order value for flor.com and its competitors
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flor.com brandsby revenue

flor.com categoriesby revenue

1
Shirts & Tops
2
Home & Garden
3
Food, Beverages & Tobacco
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brands overtime comparison

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flor.com channels

Identify top traffic channels that drive growth for flor.comand discover how performance of traffic channels has changed over time.

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flor.com Google Ads spend

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flor.com devices

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flor.com top markets

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flor.com country & global rank

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