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Sep 2024
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Home/Insights/Retailers/fairandwhite.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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43.8K
Revenue
27.3K
Sessions
3.5-4.0%
Conversion rate
$25-50
Average order value
Online only revenue for fairandwhite.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Fairandwhite.com is an online platform that offers an assortment of beauty and skincare products. Their inventory includes lotions, creams, serums, and soaps formulated to address common skin concerns such as uneven complexion, hyperpigmentation, and dryness. The website aims to provide customers access to a range of high-quality products for an effective skincare routine.

fairandwhite.com’s revenueOVER TIME
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Over the past three months, fairandwhite.com revenue has experienced decline of 11%, compared to the preceding three months.

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fairandwhite.com revenue decline for last six months
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OVERVIEW
In September 2024, fairandwhite.com in the BEAUTY AND COSMETICS industry had a revenue of $43,786 with a conversion rate of 3.50-4.00% and an average order value (AOV) of $25-50. The store's total sessions were 27,319, while the highest sessions came from sephora.com at 41,256,765. The median revenue in the industry was $53,315, with ulta.com leading with $114,902,798 in revenue. The highest conversion rate was 4.62%, and the highest AOV was $191, while the lowest conversion rate was 1.45% and the lowest AOV was $49.
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fairandwhite.com competitors

In September 2024, fairandwhite.com outperformed its competitors in terms of revenue with $43,786, compared to bestclippers.com with $21,141, fairandflawlessskin.com with $5,498, and mitchellbrands.com with $41,559. fairandwhite.com also had the highest number of transactions at 1,034, followed by mitchellbrands.com with 804, bestclippers.com with 166, and fairandflawlessskin.com with 22. In sessions, fairandwhite.com had 27,319, leading over mitchellbrands.com with 26,603, bestclippers.com with 6,827, and fairandflawlessskin.com with 1,418. The average order value (AOV) for fairandwhite.com ranged between $25-$50, while bestclippers.com had a higher AOV of $125-$150, fairandflawlessskin.com with $250-$275, and mitchellbrands.com with $50-$75. Additionally, fairandwhite.com had a conversion rate of 3.50-4.00%, higher than bestclippers.com at 2.00-2.50%, fairandflawlessskin.com at 1.50-2.00%, and mitchellbrands.com at 3.00-3.50%.

#1 mitchellbrands.com
41.6K
Revenue
26.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 bestclippers.com
21.1K
Revenue
6.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 michaelhill.com.au
2.2M
Revenue
729.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#4 paulaschoice.com
6.6M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#5 jamesallen.com
21.7M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
fairandwhite.com vs top market performers
fairandwhite.com
top retailers
conversion rate vs average order value for fairandwhite.com and its competitors
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fairandwhite.com brandsby revenue

2
Logo for mitchell brandsMitchell Brands

fairandwhite.com categoriesby revenue

1
Lotion & Moisturizer
2
Bar Soap
3
Health & Beauty
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brands overtime comparison

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fairandwhite.com channels

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fairandwhite.com Google Ads spend

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fairandwhite.com devices

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fairandwhite.com top markets

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fairandwhite.com country & global rank

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