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Oct 2025
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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for michaelhill.com.aumichaelhill.com.au

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2.1M
Revenue
Oct 25
821K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

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michaelhill.com.au Annual Revenue and Growth

michaelhill.com.au's annual sales on its online store amounted to $26.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$26.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
michaelhill.com.au revenue by year

michaelhill.com.au's monthly revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced growth of 22%, compared to the preceding three months.

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michaelhill.com.au revenue growth for last six months
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OVERVIEW
In October 2025, michaelhill.com.au achieved online sales revenue of $2,056,361, significantly surpassing the median of $87,805 in the LUXURY sector, while maintaining a conversion rate between 1.50-2.00%, close to the sector's high of 2.82%. Their average order value (AOV) ranged from $125-150, well below the sector's high of $984, with total sessions reaching 821,008, markedly higher than the median of 26,996, but dwarfed by pandora.net's impressive 13,541,880 sessions, reflecting strong traffic despite competitive market pressures.
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michaelhill.com.au competitors

In October 2025, michaelhill.com.au had a revenue of 2,056,361 with 14,124 transactions and 821,008 sessions. Their average order value (AOV) was between 125-150, and their conversion rate was 1.50-2.00. Compared to its competitors, brilliantearth.com led the pack with a revenue of 77,587,430 and 101,375 transactions from 4,840,193 sessions, boasting an AOV of 750-775 and a conversion rate of 2.00-2.50. jamesallen.com followed with 36,595,267 in revenue from 36,193 transactions and 2,119,405 sessions, featuring an AOV of 1000-1025 and a conversion rate of 1.50-2.00. michaelhill.com.au performed similarly to swarovski.com with revenue of 8,555,058 and 62,704 transactions from 5,895,511 sessions, AOV of 125-150, and conversion rate of 1.00-1.50, while surpassing pandora.net and vrai.com in some metrics.

bluenile.com screenshot
#1 bluenile.com
21.6M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
brilliantearth.com screenshot
#2 brilliantearth.com
77.6M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
pandora.net screenshot
#3 pandora.net
16.6M
Revenue
13.5M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
jamesallen.com screenshot
#4 jamesallen.com
36.6M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$1000-1100
AOV
swarovski.com screenshot
#5 swarovski.com
8.6M
Revenue
5.9M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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Revenue share by device at michaelhill.com.au

In October large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In October large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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michaelhill.com.au channels

Identify top traffic channels that drive growth for michaelhill.com.auand discover how performance of traffic channels has changed over time.

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michaelhill.com.au Google Ads spend

Evaluate michaelhill.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelhill.com.au devices

Review michaelhill.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelhill.com.au top markets

Explore michaelhill.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelhill.com.au country & global rank

Assess the ranking of michaelhill.com.au among other retailers within its primary country and worldwide.

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