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Jul 2026
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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for michaelhill.com.aumichaelhill.com.au

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1.8M
Revenue
Jul 26
998.6K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

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michaelhill.com.au Annual Revenue and Growth

michaelhill.com.au's annual sales on its online store amounted to $22.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$22.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
michaelhill.com.au revenue by year

michaelhill.com.au's monthly revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced growth of 1.2%, compared to the preceding three months.

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michaelhill.com.au revenue growth for last six months
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OVERVIEW
In July 2026, michaelhill.com.au, a store in the jewelry and luxury products category, generated $1.8 million in online sales, with a conversion rate of 1.00-1.50%. Its average order value (AOV) ranged from $150 to $175, while sessions reached 999,000. In comparison, a typical store in the jewelry and luxury products category sees around $91,100 in revenue, a conversion rate ranging from 0.37% to 2.75%, an AOV between $91 and $1,006, and approximately 27,500 sessions per month.
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michaelhill.com.au competitors

The largest gap lies in revenue, where michaelhill.com.au trails brilliantearth.com by $41.3 million. In July 2026, michaelhill.com.au generated $1.8 million from 12,000 transactions, significantly lower than brilliantearth.com's 56,400 transactions and $43.1 million revenue. While michaelhill.com.au's average order value (AOV) of $150-175 aligns closely with swarovski.com’s $175-200, it remains far behind in overall performance. Additionally, michaelhill.com.au had 999,000 sessions, a stark contrast to pandora.net’s 15.9 million sessions, illustrating a clear disparity in customer engagement. Both websites share similar conversion rates at 1.00-1.50%, yet the sheer volume of transactions and sessions from competitors like pandora.net emphasizes the challenges faced by michaelhill.com.au.

bluenile.com screenshot
#1 bluenile.com
44.9M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
brilliantearth.com screenshot
#2 brilliantearth.com
43.1M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
pandora.net screenshot
#3 pandora.net
21.6M
Revenue
15.9M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jamesallen.com screenshot
#4 jamesallen.com
597.5K
Revenue
46.5K
Sessions
1.0-1.5%
Conv. rate
$1200-1300
AOV
swarovski.com screenshot
#5 swarovski.com
15.8M
Revenue
7.8M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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Revenue share by device at michaelhill.com.au

In July large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries michaelhill.com.au operates in

michaelhill.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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michaelhill.com.au channels

Identify top traffic channels that drive growth for michaelhill.com.auand discover how performance of traffic channels has changed over time.

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michaelhill.com.au Google Ads spend

Evaluate michaelhill.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelhill.com.au devices

Review michaelhill.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelhill.com.au top markets

Explore michaelhill.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelhill.com.au country & global rank

Assess the ranking of michaelhill.com.au among other retailers within its primary country and worldwide.

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