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May 2024
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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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3M
Revenue
1.1M
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for michaelhill.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

michaelhill.com.au’s revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced decline of 3.6%, compared to the preceding three months.

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michaelhill.com.au revenue decline for last six months
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OVERVIEW
In May 2024, michaelhill.com.au, a LUXURY industry website, generated $3,047,051 in online sales with a conversion rate of 1.50-2.00% and an AOV of $150-175. The highest conversion rate in the industry was 2.56% and the highest AOV was $984, while the lowest conversion rate was 0.4% and the lowest AOV was $79. The website had 1,096,417 sessions, with the highest number of sessions at 22,299,707 from pandora.net, and a median of 43,406 sessions in the industry.
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michaelhill.com.au competitors

In May 2024, michaelhill.com.au had a revenue of 3,047,051 with 19,728 transactions and 1,096,417 sessions. The average order value (AOV) ranged from 150-175, and the conversion rate was between 1.50-2.00. When compared to its competitors, michaelhill.com.au falls behind in terms of revenue, transactions, and sessions. For instance, brilliantearth.com had a significantly higher revenue of 80,170,031 with 108,277 transactions and 8,000,836 sessions. swarovski.com had a revenue of 10,490,075 with 65,575 transactions and 7,137,839 sessions. Despite having a similar AOV range to Michael Hill, these competitors outperformed in terms of overall performance metrics. jamesallen.com, with an AOV of 850-875, generated a revenue of 23,646,394 with 27,317 transactions and 2,110,646 sessions. This indicates that Michael Hill may need to strategize and optimize its online presence to compete effectively in the jewelry industry.

#1 brilliantearth.com
80.2M
Revenue
8M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
#2 pandora.net
25.7M
Revenue
22.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#3 jamesallen.com
23.6M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
#4 swarovski.com
10.5M
Revenue
7.1M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
#5 vrai.com
4M
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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michaelhill.com.au brandsby revenue

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michaelhill.com.au categoriesby revenue

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brands overtime comparison

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michaelhill.com.au channels

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michaelhill.com.au Google Ads spend

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michaelhill.com.au devices

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michaelhill.com.au top markets

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michaelhill.com.au country & global rank

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