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Sep 2024
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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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2.2M
Revenue
729.7K
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for michaelhill.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

michaelhill.com.au’s revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced decline of 2.7%, compared to the preceding three months.

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michaelhill.com.au revenue decline for last six months
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OVERVIEW
In September 2024, michaelhill.com.au in the LUXURY industry had online sales revenue of $2,225,351, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. The highest conversion rate in the industry was 2.91%, and the highest AOV was $1,003. The website had 729,743 sessions, while the highest sessions were 12,914,548 for pandora.net, and the median sessions in the industry were 29,214.
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michaelhill.com.au competitors

When comparing michaelhill.com.au to its competitors in the jewelry industry, it is evident that Michael Hill falls behind in terms of revenue and transactions. With a revenue of $2,225,351 and 13,197 transactions, Michael Hill lags significantly behind Brilliant Earth with a revenue of $51,486,553 and 72,493 transactions. However, Michael Hill is on par with swarovski.com in terms of Average Order Value (AOV) at $150-175 and conversion rate at 1.50-2.00%. In terms of website traffic, Michael Hill's 729,743 sessions fall between pandora.net's 12,914,548 sessions and vrai.com's 366,145 sessions. While Michael Hill may not be the top performer in terms of revenue and transactions, it does compete well in terms of AOV and conversion rate with some of its more successful competitors.

#1 bluenile.com
7.6M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#2 brilliantearth.com
51.5M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
#3 pandora.net
16.8M
Revenue
12.9M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#4 jamesallen.com
21.7M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
#5 swarovski.com
9.7M
Revenue
7.1M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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michaelhill.com.au brandsby revenue

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michaelhill.com.au categoriesby revenue

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brands overtime comparison

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michaelhill.com.au channels

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michaelhill.com.au Google Ads spend

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michaelhill.com.au devices

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michaelhill.com.au top markets

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michaelhill.com.au country & global rank

Assess the ranking of michaelhill.com.au among other retailers within its primary country and worldwide.

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