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Jul 2025
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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for michaelhill.com.aumichaelhill.com.au

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1.4M
Revenue
734.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

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michaelhill.com.au's revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced decline of 9.6%, compared to the preceding three months.

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michaelhill.com.au revenue decline for last six months
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OVERVIEW
In July 2025, michaelhill.com.au, in the LUXURY industry, recorded online sales revenue of $1,428,313, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. This places them below the highest conversion rate of 2.68% and average order value of $997 in the industry. Despite this, the website had a high number of sessions at 734,328, compared to the median of 27,584 for the industry. The leading store in terms of revenue was chrono24.com with $70,869,272, while pandora.net had the highest number of sessions at 14,175,059.
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michaelhill.com.au competitors

In July 2025, michaelhill.com.au reported revenue of $1,428,313 from 8,815 transactions and 734,328 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 1.00-1.50%. In comparison, Brilliant Earth stood out with a revenue of $46,683,544 from 61,430 transactions and 6,248,813 sessions, featuring a higher AOV of $750-775 but a slightly lower conversion rate of 0.50-1.00%. pandora.net recorded $20,375,592 in revenue from 174,679 transactions and 14,175,059 sessions, with an AOV of $100-125 and a similar conversion rate as Michael Hill. jamesallen.com, swarovski.com, and vrai.com also had varying metrics in terms of revenue, transactions, sessions, AOV, and conversion rate compared to Michael Hill's performance in the jewelry industry in July 2025.

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Revenue
3.8M
Sessions
1.0-1.5%
Conv. rate
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AOV
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#2 brilliantearth.com
46.7M
Revenue
6.2M
Sessions
0.5-1.0%
Conv. rate
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AOV
pandora.net screenshot
#3 pandora.net
20.4M
Revenue
14.2M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jamesallen.com screenshot
#4 jamesallen.com
12.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
swarovski.com screenshot
#5 swarovski.com
10.9M
Revenue
7.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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Revenue share by device at michaelhill.com.au

In July large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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michaelhill.com.au channels

Identify top traffic channels that drive growth for michaelhill.com.auand discover how performance of traffic channels has changed over time.

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michaelhill.com.au Google Ads spend

Evaluate michaelhill.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelhill.com.au devices

Review michaelhill.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelhill.com.au top markets

Explore michaelhill.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelhill.com.au country & global rank

Assess the ranking of michaelhill.com.au among other retailers within its primary country and worldwide.

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