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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for michaelhill.com.aumichaelhill.com.au

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1.6M
Revenue
Sep 25
821K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

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michaelhill.com.au Annual Revenue and Growth

michaelhill.com.au's annual sales on its online store amounted to $26.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$26.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
michaelhill.com.au revenue by year

michaelhill.com.au's monthly revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced growth of 1.6%, compared to the preceding three months.

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michaelhill.com.au revenue growth for last six months
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OVERVIEW
In September 2025, michaelhill.com.au generated $1,566,256 in online sales, significantly surpassing the LUXURY median of $79,797, but far below the industry leader, brilliantearth.com at $75,014,879. The site's conversion rate ranged between 1.00-1.50%, below the high of 2.77% and above the low of 0.35%. With an average order value (AOV) of $125-150, it remained below the high of $998 in the industry and above the low of $74. Additionally, the site attracted 821,008 sessions, substantially higher than the median of 27,132, yet distant from the highest at 12,639,220 sessions.
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michaelhill.com.au competitors

When comparing michaelhill.com.au to its competitors in September 2025, we see that Brilliant Earth leads in revenue with $75,014,879 compared to Michael Hill's $1,566,256. Brilliant Earth also has a higher number of transactions and sessions, indicating a larger customer base. James Allen follows with $7,041,858 in revenue and 7,283 transactions, showing a strong performance as well. pandora.net boasts a higher number of transactions and sessions compared to Michael Hill, with revenue at $15,657,273. swarovski.com and Michael Hill have similar revenue and conversion rates, but swarovski.com has more transactions and sessions. vrai.com lags behind in revenue and transactions, suggesting a smaller market share compared to Michael Hill and its other competitors.

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2.3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
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#2 brilliantearth.com
75M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
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#3 pandora.net
15.7M
Revenue
12.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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608K
Sessions
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AOV
swarovski.com screenshot
#5 swarovski.com
8.4M
Revenue
5.9M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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Revenue share by device at michaelhill.com.au

In September large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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michaelhill.com.au channels

Identify top traffic channels that drive growth for michaelhill.com.auand discover how performance of traffic channels has changed over time.

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michaelhill.com.au Google Ads spend

Evaluate michaelhill.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelhill.com.au devices

Review michaelhill.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelhill.com.au top markets

Explore michaelhill.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelhill.com.au country & global rank

Assess the ranking of michaelhill.com.au among other retailers within its primary country and worldwide.

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