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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for michaelhill.com.aumichaelhill.com.au

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1.7M
Revenue
Mar 26
731.4K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

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michaelhill.com.au Annual Revenue and Growth

michaelhill.com.au's annual sales on its online store amounted to $22.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$22.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
michaelhill.com.au revenue by year

michaelhill.com.au's monthly revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced decline of 31%, compared to the preceding three months.

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michaelhill.com.au revenue decline for last six months
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OVERVIEW
In March 2026, michaelhill.com.au generated $1,720,461 in online sales, significantly surpassing the median of $87,887 in the LUXURY sector. With a conversion rate of 1.50-2.00%, it remains below the industry high of 2.77%. The average order value (AOV) ranged from $125 to $150, well below the sector high of $954. The website attracted 731,401 sessions, markedly higher than the median of 30,339 but dwarfed by the leading site, pandora.net, with 13,472,917 sessions, highlighting both strengths and areas for improvement in its online performance.
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michaelhill.com.au competitors

In March 2026, michaelhill.com.au reported a revenue of $1,720,461 with 12,336 transactions and 731,401 sessions. The average order value (AOV) ranged between $125-150 with a conversion rate of 1.50-2.00%. Comparing this to its competitors, brilliantearth.com had a significantly higher revenue of $80,484,970 with 105,692 transactions and 5,603,873 sessions. pandora.net reported a revenue of $16,318,789 with 166,072 transactions and 13,472,917 sessions, while jamesallen.com had $7,974,805 in revenue with 8,292 transactions and 601,204 sessions. swarovski.com and vrai.com reported revenues of $13,201,964 and $2,975,344, respectively, with varying numbers of transactions and sessions. Despite facing tough competition in terms of revenue and sessions, michaelhill.com.au maintains a competitive conversion rate within the industry average.

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AOV
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80.5M
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5.6M
Sessions
1.5-2.0%
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AOV
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#3 pandora.net
16.3M
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13.5M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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#4 jamesallen.com
8M
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601.2K
Sessions
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AOV
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#5 swarovski.com
13.2M
Revenue
7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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Revenue share by device at michaelhill.com.au

In March large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In March large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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michaelhill.com.au channels

Identify top traffic channels that drive growth for michaelhill.com.auand discover how performance of traffic channels has changed over time.

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michaelhill.com.au Google Ads spend

Evaluate michaelhill.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelhill.com.au devices

Review michaelhill.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelhill.com.au top markets

Explore michaelhill.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelhill.com.au country & global rank

Assess the ranking of michaelhill.com.au among other retailers within its primary country and worldwide.

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