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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

michaelhill.com.au

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1.6M

Revenue

734.4K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

Main country of store: AUSTRALIA
Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

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michaelhill.com.au's revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced decline of 23%, compared to the preceding three months.

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michaelhill.com.au revenue decline for last six months

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OVERVIEW

In May 2025, michaelhill.com.au in the LUXURY industry generated online sales revenue of $1,634,809, with a median revenue of $78,577. The site's conversion rate ranged from 1.00-1.50%, compared to a high of 2.81% and a low of 0.37% in the industry. The average order value (AOV) for the site was $150-175, while the highest and lowest AOV in the industry were $1,008 and $88, respectively. The site attracted 734,418 sessions, falling short of the highest 15,949,662 sessions on pandora.net and the median of 26,443 in the industry.

michaelhill.com.au competitors

In May 2025, michaelhill.com.au reported revenue of 1,634,809 with 10,027 transactions and 734,418 sessions. Their Average Order Value (AOV) falls within the range of 150-175, and their conversion rate is between 1.00-1.50. Comparing this data to its competitors, pandora.net stands out with significantly higher revenue of 22,719,602, 197,486 transactions, and 15,949,662 sessions. Their AOV ranges between 100-125, with a similar conversion rate. swarovski.com follows with 9,158,322 revenue, 63,325 transactions, and 6,098,798 sessions, offering an AOV between 125-150. brilliantearth.com leads in revenue with 49,767,067, 63,083 transactions, and 6,205,320 sessions, boasting an AOV of 775-800. jamesallen.com and vrai.com also present strong metrics in terms of revenue, transactions, sessions, AOV, and conversion rate.

#1 bluenile.com

27.5M

Revenue

2.2M

Sessions

1.0-1.5%

Conv. rate

$800-900

AOV

#2 brilliantearth.com

49.8M

Revenue

6.2M

Sessions

1.0-1.5%

Conv. rate

$700-800

AOV

#3 pandora.net

22.7M

Revenue

15.9M

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#4 jamesallen.com

17.7M

Revenue

1.4M

Sessions

1.0-1.5%

Conv. rate

$900-1000

AOV

#5 swarovski.com

9.2M

Revenue

6.1M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

vrai.com

michaelhill.com.au

$1.6M

thesilvercollective.com

TOP MARKET PERFORMERSby revenue

thesilvercollective.com

michaelhill.com.au vs top market performers

michaelhill.com.au

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Revenue share by device at michaelhill.com.au

In May large majority of sales on michaelhill.com.au, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

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michaelhill.com.au channels

Identify top traffic channels that drive growth for michaelhill.com.auand discover how performance of traffic channels has changed over time.

michaelhill.com.au Google Ads spend

Evaluate michaelhill.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

michaelhill.com.au devices

Review michaelhill.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

michaelhill.com.au top markets

Explore michaelhill.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.