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May 2026
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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for michaelhill.com.aumichaelhill.com.au

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1.9M
Revenue
May 26
867.9K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$125-150
AOV
May 26
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

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michaelhill.com.au Annual Revenue and Growth

michaelhill.com.au's annual sales on its online store amounted to $22.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$22.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
michaelhill.com.au revenue by year

michaelhill.com.au's monthly revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced decline of 14%, compared to the preceding three months.

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michaelhill.com.au revenue decline for last six months
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OVERVIEW
In May 2026, michaelhill.com.au achieved $1,882,801 in online sales within the LUXURY industry, significantly outperforming the median revenue of $94,611; however, its conversion rate of 1.00-1.50% falls below the industry high of 2.79%. With an average order value (AOV) of $125-150, it also trails the high AOV benchmark of $994. The website recorded 867,854 sessions, a stark contrast to swatch.com’s leading figure of 23,070,457 sessions, while the median for the sector stands at 27,072 sessions, indicating potential areas for growth in engagement and conversion efficiency.
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michaelhill.com.au competitors

In May 2026, michaelhill.com.au reported revenue of $1,882,801 with 12,915 transactions from 867,854 sessions, yielding an Average Order Value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Comparatively, brilliantearth.com leads the market with $51,664,473 in revenue from 70,738 transactions over 5,592,117 sessions, achieving a much higher AOV of $725-750. pandora.net also stands strong, generating $20,421,595 in revenue with a staggering 214,918 transactions across 16,738,466 sessions, albeit with a lower AOV of $75-100. swarovski.com reports $14,963,482 in revenue, while jamesallen.com, despite its high AOV of $950-975, has a modest revenue of $3,916,568. vrai.com, with the least revenue at $2,522,327, also underperformed in AOV at $850-875 and a conversion rate of 0.50-1.00%. Overall, michaelhill.com.au shows strong performance relative to its niche, but lags significantly behind leading competitors.

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3.6M
Sessions
1.0-1.5%
Conv. rate
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AOV
brilliantearth.com screenshot
#2 brilliantearth.com
51.7M
Revenue
5.6M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
pandora.net screenshot
#3 pandora.net
20.4M
Revenue
16.7M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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#4 jamesallen.com
3.9M
Revenue
336K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
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#5 swarovski.com
15M
Revenue
8.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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Revenue share by device at michaelhill.com.au

In May large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In May large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries michaelhill.com.au operates in

michaelhill.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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michaelhill.com.au channels

Identify top traffic channels that drive growth for michaelhill.com.auand discover how performance of traffic channels has changed over time.

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michaelhill.com.au Google Ads spend

Evaluate michaelhill.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelhill.com.au devices

Review michaelhill.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelhill.com.au top markets

Explore michaelhill.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelhill.com.au country & global rank

Assess the ranking of michaelhill.com.au among other retailers within its primary country and worldwide.

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