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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for michaelhill.com.aumichaelhill.com.au

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1.8M
Revenue
Aug 25
946.7K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

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michaelhill.com.au Annual Revenue and Growth

michaelhill.com.au's annual sales on its online store amounted to $26.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$26.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
michaelhill.com.au revenue by year

michaelhill.com.au's monthly revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced decline of 6.5%, compared to the preceding three months.

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michaelhill.com.au revenue decline for last six months
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OVERVIEW
In August 2025, michaelhill.com.au in the LUXURY industry had online sales revenue of $1,814,955 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. This is compared to a median revenue of $86,672, a very high conversion rate of 2.71%, and a very high AOV of $992 in the industry. The website received 946,717 sessions, while the highest session count in the industry was 12,341,917 from pandora.net and the median sessions were 29,197.
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michaelhill.com.au competitors

In August 2025, michaelhill.com.au reported revenue of $1,814,955 with 11,717 transactions and 946,717 sessions. Their average order value (AOV) ranged between $150-175, and they had a conversion rate of 1.00-1.50%. Comparing this to their competitors, Brilliant Earth stood out with a revenue of $47,222,264 from 64,014 transactions and 6,279,727 sessions, boasting an AOV of $725-750. pandora.net followed with $16,637,021 revenue, 152,059 transactions, and 12,341,917 sessions, while James Allen had $6,263,273 revenue, 6,511 transactions, and 602,724 sessions, and an AOV of $950-975. swarovski.com recorded $8,615,975 revenue, 61,691 transactions, and 5,872,647 sessions, with an AOV of $125-150. vrai.com lagged behind with $2,411,423 revenue, 2,954 transactions, and 713,551 sessions, and an AOV of $800-825, but a lower conversion rate of 0.00-0.50%.

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AOV
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47.2M
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6.3M
Sessions
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AOV
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16.6M
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Sessions
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AOV
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AOV
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8.6M
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5.9M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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Revenue share by device at michaelhill.com.au

In August large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In August large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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michaelhill.com.au channels

Identify top traffic channels that drive growth for michaelhill.com.auand discover how performance of traffic channels has changed over time.

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michaelhill.com.au Google Ads spend

Evaluate michaelhill.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelhill.com.au devices

Review michaelhill.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelhill.com.au top markets

Explore michaelhill.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelhill.com.au country & global rank

Assess the ranking of michaelhill.com.au among other retailers within its primary country and worldwide.

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