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Home/Insights/Retailers/michaelhill.com.au
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for michaelhill.com.aumichaelhill.com.au

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1.9M
Revenue
Jan 26
1.1M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

MichaelHill.com.au is an online retailer offering a wide range of jewelry products. Their inventory includes engagement rings, wedding bands, earrings, necklaces, bracelets, and watches made from various materials like gold, silver, diamonds, and gemstones. Additionally, the website provides information about their stores, latest collections, warranties, and customization options.

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michaelhill.com.au Annual Revenue and Growth

michaelhill.com.au's annual sales on its online store amounted to $22.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
michaelhill.com.au revenue by year

michaelhill.com.au's monthly revenueOVER TIME
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Over the past three months, michaelhill.com.au revenue has experienced growth of 41%, compared to the preceding three months.

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michaelhill.com.au revenue growth for last six months
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OVERVIEW
In January 2026, michaelhill.com.au generated $1,878,207 in online sales, significantly exceeding the LUXURY median of $104,222, yet still far behind industry leader brilliantearth.com at $90,675,530. The site's conversion rate ranged between 1.00-1.50%, below the high benchmark of 2.76% but above the low of 0.4%. With an average order value (AOV) of $125-150, it remains modest compared to the high of $983 in the sector. The site attracted 1,060,949 sessions, notably higher than the median of 32,613 but dwarfed by pandora.net’s 21,750,377 sessions, highlighting its competitive landscape.
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michaelhill.com.au competitors

In January 2026, michaelhill.com.au generated a revenue of $1,878,207 from 13,337 transactions with 1,060,949 sessions, boasting an average order value (AOV) between $125-150 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, brilliantearth.com outperformed Michael Hill with a revenue of $90,675,530 from 117,817 transactions and 5,689,943 sessions, with a higher AOV of $750-775 and conversion rate of 2.00-2.50%. pandora.net also surpassed Michael Hill with $26,333,700 in revenue, 273,444 transactions, 21,750,377 sessions, an AOV of $75-100, and a conversion rate of 1.00-1.50%. Although michaelhill.com.au did not have the highest revenue among its competitors, it maintained a competitive AOV and conversion rate compared to other well-known jewelry brands such as jamesallen.com, swarovski.com, and vrai.com.

bluenile.com screenshot
#1 bluenile.com
25.6M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
brilliantearth.com screenshot
#2 brilliantearth.com
90.7M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
pandora.net screenshot
#3 pandora.net
26.3M
Revenue
21.8M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
jamesallen.com screenshot
#4 jamesallen.com
9.2M
Revenue
623.2K
Sessions
1.5-2.0%
Conv. rate
$900-1000
AOV
swarovski.com screenshot
#5 swarovski.com
17.6M
Revenue
9M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
michaelhill.com.au vs top market performers
michaelhill.com.au
top retailers
conversion rate vs average order value for michaelhill.com.au and its competitors
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Revenue share by device at michaelhill.com.au

In January large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on michaelhill.com.au, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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michaelhill.com.au channels

Identify top traffic channels that drive growth for michaelhill.com.auand discover how performance of traffic channels has changed over time.

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michaelhill.com.au Google Ads spend

Evaluate michaelhill.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelhill.com.au devices

Review michaelhill.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelhill.com.au top markets

Explore michaelhill.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelhill.com.au country & global rank

Assess the ranking of michaelhill.com.au among other retailers within its primary country and worldwide.

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