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Jul 2026
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Home/Insights/Retailers/jamesallen.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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597.5K
Revenue
Jul 26
46.5K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$1200-1300
AOV
Jul 26
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JamesAllen.com is an online retail platform specializing in diamond jewelry. The website features a vast collection of certified loose diamonds, engagement rings, wedding bands, earrings, and other jewelry accessories. They provide high-quality images and 360° videos, along with detailed information to guide customers in making informed purchasing decisions.

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jamesallen.com Annual Revenue and Growth

jamesallen.com's annual sales on its online store amounted to $211.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$211.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
jamesallen.com revenue by year

jamesallen.com's monthly revenueOVER TIME
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Over the past three months, jamesallen.com revenue has experienced decline of 77%, compared to the preceding three months.

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jamesallen.com revenue decline for last six months
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OVERVIEW
jamesallen.com's revenue for online sales reached $598,000 in July 2026, significantly outperforming the average store in the jewelry and luxury products category, which generates around $91,100 monthly. With a conversion rate of 1.00-1.50%, jamesallen.com remains within the typical range of 0.37% to 2.75% for the category. The site's average order value (AOV) stands at $1225-1250, also comfortably within the category's typical range of $91 to $1,006. Additionally, jamesallen.com attracted 46,500 sessions, exceeding the average store in the jewelry and luxury products category, which sees about 27,500 sessions each month, indicating a strong online presence.
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jamesallen.com competitors

In July 2026, jamesallen.com trails its competitors most significantly in sessions, recording only 46,500 compared to brilliantearth.com’s impressive 5.1 million, which results in a gap of 5.1 million sessions. Additionally, while jamesallen.com generated $598,000 in revenue from 482 transactions, it lags far behind brilliantearth.com, which achieved $43.1 million in revenue and 56,400 transactions—trailing by $42.5 million and 55,900 transactions, respectively. The average order value (AOV) for jamesallen.com ranges from $1,225 to $1,250, which is notably higher than brilliantearth.com's $750 to $775 AOV, but still, the overall performance metrics show that competitors like ritani.com and helzberg.com outperform jamesallen.com in revenue and transactions as well. Despite similar conversion rates at 1.00-1.50%, the sheer volume of traffic and sales from competitors illustrates significant challenges for jamesallen.com in the competitive landscape.

brilliantearth.com screenshot
#1 brilliantearth.com
43.1M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
bluenile.com screenshot
#2 bluenile.com
44.9M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
ritani.com screenshot
#3 ritani.com
2.6M
Revenue
357.7K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
helzberg.com screenshot
#4 helzberg.com
9.4M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
jared.com screenshot
#5 jared.com
22.8M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
jamesallen.com vs top market performers
jamesallen.com
top retailers
conversion rate vs average order value for jamesallen.com and its competitors
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Revenue share by device at jamesallen.com

In July large majority of sales on jamesallen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on jamesallen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries jamesallen.com operates in

jamesallen.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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jamesallen.com channels

Identify top traffic channels that drive growth for jamesallen.comand discover how performance of traffic channels has changed over time.

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jamesallen.com Google Ads spend

Evaluate jamesallen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jamesallen.com devices

Review jamesallen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jamesallen.com top markets

Explore jamesallen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jamesallen.com country & global rank

Assess the ranking of jamesallen.com among other retailers within its primary country and worldwide.

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