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Oct 2025
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Home/Insights/Retailers/jamesallen.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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36.6M
Revenue
Oct 25
2.1M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$1000-1100
AOV
Oct 25
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JamesAllen.com is an online retail platform specializing in diamond jewelry. The website features a vast collection of certified loose diamonds, engagement rings, wedding bands, earrings, and other jewelry accessories. They provide high-quality images and 360° videos, along with detailed information to guide customers in making informed purchasing decisions.

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jamesallen.com Annual Revenue and Growth

jamesallen.com's annual sales on its online store amounted to $250.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$250.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jamesallen.com revenue by year

jamesallen.com's monthly revenueOVER TIME
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Over the past three months, jamesallen.com revenue has experienced growth of 4.1%, compared to the preceding three months.

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jamesallen.com revenue growth for last six months
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OVERVIEW
In October 2025, jamesallen.com, a leading player in the LUXURY industry, generated impressive online sales of $36,595,267, significantly surpassing the median revenue of $87,805, albeit trailing behind the top competitor, brilliantearth.com, at $77,587,430. The site achieved a conversion rate of 1.50-2.00%, falling short of the industry's high of 2.82%, while its average order value (AOV) ranged between $1,000-1,025, above the high benchmark of $984. Additionally, with 2,119,405 sessions, it faced a notable gap compared to the highest store's 13,541,880 sessions and the median of 26,996.
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jamesallen.com competitors

In October 2025, jamesallen.com generated a revenue of $36,595,267 from 36,193 transactions and 2,119,405 sessions, with an average order value (AOV) ranging between $1000-1025 and a conversion rate of 1.50-2.00%. Compared to its competitors, brilliantearth.com outperformed jamesallen.com with a revenue of $77,587,430 from 101,375 transactions and 4,840,193 sessions, with an AOV of $750-775 and a conversion rate of 2.00-2.50%. However, ritani.com, helzberg.com, and jared.com had lower revenues but similar transaction numbers and sessions to jamesallen.com, with AOVs and conversion rates within a competitive range. In contrast, diamondmansion.com lagged behind with significantly lower revenue, transactions, sessions, AOV, and conversion rate. Overall, while jamesallen.com holds its own in the market, there are competitors with higher revenues and conversion rates that it could strive to match.

brilliantearth.com screenshot
#1 brilliantearth.com
77.6M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
bluenile.com screenshot
#2 bluenile.com
21.6M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
ritani.com screenshot
#3 ritani.com
2.7M
Revenue
278.2K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
helzberg.com screenshot
#4 helzberg.com
6.2M
Revenue
878.4K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
jared.com screenshot
#5 jared.com
24.3M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
jamesallen.com vs top market performers
jamesallen.com
top retailers
conversion rate vs average order value for jamesallen.com and its competitors
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Revenue share by device at jamesallen.com

In October large majority of sales on jamesallen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on jamesallen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jamesallen.com channels

Identify top traffic channels that drive growth for jamesallen.comand discover how performance of traffic channels has changed over time.

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jamesallen.com Google Ads spend

Evaluate jamesallen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jamesallen.com devices

Review jamesallen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jamesallen.com top markets

Explore jamesallen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jamesallen.com country & global rank

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