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Home/Insights/Retailers/jamesallen.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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7M
Revenue
Sep 25
608K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$900-1000
AOV
Sep 25
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JamesAllen.com is an online retail platform specializing in diamond jewelry. The website features a vast collection of certified loose diamonds, engagement rings, wedding bands, earrings, and other jewelry accessories. They provide high-quality images and 360° videos, along with detailed information to guide customers in making informed purchasing decisions.

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jamesallen.com Annual Revenue and Growth

jamesallen.com's annual sales on its online store amounted to $250.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$250.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jamesallen.com revenue by year

jamesallen.com's monthly revenueOVER TIME
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Over the past three months, jamesallen.com revenue has experienced decline of 51%, compared to the preceding three months.

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jamesallen.com revenue decline for last six months
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OVERVIEW
In September 2025, jamesallen.com achieved online sales revenue of $7,041,858, significantly surpassing the LUXURY median of $79,797, with a conversion rate ranging from 1.00-1.50%, compared to a high of 2.77% in the industry. The average order value (AOV) was $950-975, close to the high of $998, while sessions reached 607,981, well above the median of 27,132, yet dwarfed by the leading store's 12,639,220 sessions.
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jamesallen.com competitors

In September 2025, when comparing jamesallen.com to its competitors in the online jewelry space, jamesallen.com stands out with a revenue of $7,041,858 from 7,283 transactions and 607,981 sessions. Its average order value (AOV) ranges between $950 and $975 with a conversion rate of 1.00-1.50%. In comparison, brilliantearth.com leads the pack with a revenue of $75,014,879 from 100,261 transactions and 6,304,831 sessions, offering an AOV of $725-750 and a conversion rate of 1.50-2.00%. ritani.com follows with $2,312,495 in revenue from 2,205 transactions and 252,763 sessions, showcasing an AOV of $1025-1050 and a conversion rate of 0.50-1.00%. helzberg.com and jared.com also demonstrate strong performances, while diamondmansion.com lags behind in terms of revenue and conversion rate.

brilliantearth.com screenshot
#1 brilliantearth.com
75M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
bluenile.com screenshot
#2 bluenile.com
26.5M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
ritani.com screenshot
#3 ritani.com
2.3M
Revenue
252.8K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
helzberg.com screenshot
#4 helzberg.com
4.7M
Revenue
708.8K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
jared.com screenshot
#5 jared.com
27.7M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
jamesallen.com vs top market performers
jamesallen.com
top retailers
conversion rate vs average order value for jamesallen.com and its competitors
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Revenue share by device at jamesallen.com

In September large majority of sales on jamesallen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on jamesallen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jamesallen.com channels

Identify top traffic channels that drive growth for jamesallen.comand discover how performance of traffic channels has changed over time.

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jamesallen.com Google Ads spend

Evaluate jamesallen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jamesallen.com devices

Review jamesallen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jamesallen.com top markets

Explore jamesallen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jamesallen.com country & global rank

Assess the ranking of jamesallen.com among other retailers within its primary country and worldwide.

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