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Dec 2025
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Home/Insights/Retailers/jamesallen.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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14.5M
Revenue
Dec 25
1.1M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$900-1000
AOV
Dec 25
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JamesAllen.com is an online retail platform specializing in diamond jewelry. The website features a vast collection of certified loose diamonds, engagement rings, wedding bands, earrings, and other jewelry accessories. They provide high-quality images and 360° videos, along with detailed information to guide customers in making informed purchasing decisions.

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jamesallen.com Annual Revenue and Growth

jamesallen.com's annual sales on its online store amounted to $250.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$250.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
jamesallen.com revenue by year

jamesallen.com's monthly revenueOVER TIME
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Over the past three months, jamesallen.com revenue has experienced growth of 193%, compared to the preceding three months.

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jamesallen.com revenue growth for last six months
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OVERVIEW
In December 2025, jamesallen.com generated $14,453,559 in online sales with a conversion rate between 1.00-1.50%, significantly below the high of 2.83% in the LUXURY sector, while its average order value (AOV) ranged from $900 to $925, slightly below the sector high of $973; attracting 1,062,850 sessions, a stark contrast to the 31,483,239 sessions of market leader pandora.net and notably higher than the median of 30,565 sessions in the industry, showcasing its competitive yet challenging market position.
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jamesallen.com competitors

When comparing jamesallen.com to its competitors in December 2025, we see that brilliantearth.com leads in revenue with $94,034,501, followed by jared.com at $43,307,648. However, jamesallen.com comes in third with $14,453,559 in revenue. In terms of transactions, brilliantearth.com also takes the lead with 120,005 transactions, while jamesallen.com has 15,731 transactions. When it comes to conversion rates, brilliantearth.com again leads with a range of 2.00-2.50%, followed by jamesallen.com with a range of 1.00-1.50%. In terms of average order value (AOV), ritani.com has the highest AOV at $1025-$1050, while jamesallen.com falls within the range of $900-$925. Overall, while jamesallen.com may not have the highest revenue or transaction numbers, it remains competitive in terms of conversion rate and AOV among its competitors.

brilliantearth.com screenshot
#1 brilliantearth.com
94M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
bluenile.com screenshot
#2 bluenile.com
38.3M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
ritani.com screenshot
#3 ritani.com
4.8M
Revenue
463.5K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
helzberg.com screenshot
#4 helzberg.com
15.6M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
jared.com screenshot
#5 jared.com
43.3M
Revenue
7.9M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
jamesallen.com vs top market performers
jamesallen.com
top retailers
conversion rate vs average order value for jamesallen.com and its competitors
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Revenue share by device at jamesallen.com

In December large majority of sales on jamesallen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on jamesallen.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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jamesallen.com channels

Identify top traffic channels that drive growth for jamesallen.comand discover how performance of traffic channels has changed over time.

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jamesallen.com Google Ads spend

Evaluate jamesallen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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jamesallen.com devices

Review jamesallen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jamesallen.com top markets

Explore jamesallen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jamesallen.com country & global rank

Assess the ranking of jamesallen.com among other retailers within its primary country and worldwide.

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