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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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6.1M
Revenue
3M
Sessions
1.0-1.5%
Conversion rate
$150-175
Average order value
Online only revenue for decathlon.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.

decathlon.com’s revenueOVER TIME
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Over the past three months, decathlon.com revenue has experienced growth of 9.3%, compared to the preceding three months.

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decathlon.com revenue growth for last six months
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OVERVIEW
decathlon.com's performance metrics for March 2024 in the SPORTS industry: revenue $6,101,638, conversion rate 1.00-1.50%, AOV $150-175, sessions 3,038,552. Compared to industry: revenue median $140,955, largest store garmin.com with $168,278,529, high conversion rate 2.83%, low conversion rate 0.72%, high AOV $576, low AOV $76, highest sessions 39,038,925 at dickssportinggoods.com, median sessions 45,441.
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decathlon.com competitors

In comparing decathlon.com to its competitors, we can see that decathlon.com falls in the middle in terms of revenue, with $6,101,638. However, it has a high number of transactions at 38,045 and sessions at 3,038,552. The Average Order Value (AOV) for decathlon.com ranges between $150-175, and its conversion rate is between 1.00-1.50%. In comparison, decathlon.co.uk leads in revenue at $12,591,230 with a lower AOV of $75-100, but a higher conversion rate of 2.50-3.00%. On the other hand, mountainwarehouse.com has a revenue of $7,571,224 with a lower AOV of $50-75, but a higher conversion rate of 3.50-4.00%. coleman.com has a revenue of $1,151,698, sectionhiker.com has $242,401, and modells.com has $73,930, each with their own metrics placing them in different positions within the market.

#1 decathlon.co.uk
12.6M
Revenue
5.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#2 modells.com
73.9K
Revenue
44.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 mountainwarehouse.com
7.6M
Revenue
3.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#4 sectionhiker.com
242.4K
Revenue
342.9K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
#5 coleman.com
1.2M
Revenue
456.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
decathlon.com vs top market performers
decathlon.com
top retailers
conversion rate vs average order value for decathlon.com and its competitors
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decathlon.com brandsby revenue

decathlon.com categoriesby revenue

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brands overtime comparison

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decathlon.com channels

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decathlon.com Google Ads spend

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decathlon.com devices

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decathlon.com top markets

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decathlon.com country & global rank

Assess the ranking of decathlon.com among other retailers within its primary country and worldwide.

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