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Apr 2024
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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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44M
Revenue
14.8M
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for decathlon.fr, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: FRANCE
  • Website category: MARKETPLACE

Decathlon.fr is an online platform that offers a wide variety of sports equipment and apparel. The website sells products for activities like cycling, hiking, swimming, and team sports. It provides users with a convenient shopping experience and up-to-date information on products, including pricing, specifications, and customer reviews.

decathlon.fr’s revenueOVER TIME
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Over the past three months, decathlon.fr revenue has experienced decline of 15%, compared to the preceding three months.

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decathlon.fr revenue decline for last six months
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OVERVIEW
In March 2024, decathlon.fr, an e-commerce marketplace, generated a revenue of $40,045,295 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $75-100. The site had a total of 13,952,315 sessions. The highest revenue in the e-commerce/marketplace category was from amazon.com at $10,613,508,312, with a conversion rate of 4.38% and an AOV of $285. The highest number of sessions was also from amazon.com at 2,226,063,824, while the median sessions for the category were 180,160. The lowest conversion rate recorded was 1.08% and the lowest AOV was $52.
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decathlon.fr competitors

When comparing decathlon.fr to its competitors in the sports retail industry in March 2024, some key metrics stand out. nike.com leads in revenue with $379,893,289, followed by Decathlon at $40,045,295. Nike also has the highest number of transactions at 2,926,759, while Decathlon has 428,537 transactions. However, Decathlon has the highest number of sessions with 13,952,315, indicating strong online traffic. zalando.fr falls in between with $22,633,837 in revenue and 275,706 transactions. adidas.fr lags behind with $4,445,984 in revenue and 54,308 transactions. Interestingly, Decathlon and Zalando have similar Average Order Values (AOV) at $75-100, while Nike's AOV is higher at $125-150. Conversion rates vary with Decathlon leading at 3.00-3.50%, Nike at 2.00-2.50%, Zalando at 1.50-2.00%, and Adidas at 2.00-2.50%. Despite revenue differences, Decathlon excels in sessions and conversion rates, showcasing its strong online presence and customer engagement.

#1 zalando.fr
20.6M
Revenue
13.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 adidas.fr
4.7M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#3 nike.com
395.6M
Revenue
131.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
decathlon.fr vs top market performers
decathlon.fr
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conversion rate vs average order value for decathlon.fr and its competitors
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brands overtime comparison

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decathlon.fr channels

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decathlon.fr Google Ads spend

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decathlon.fr devices

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decathlon.fr top markets

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decathlon.fr country & global rank

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