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Apr 2024
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Home/Insights/Retailers/brooklyngeneral.com
TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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42.7K
Revenue
29.7K
Sessions
1.5-2.0%
Conversion rate
$75-100
Average order value
Online only revenue for brooklyngeneral.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

BrooklynGeneral.com offers a wide range of products including fabrics, sewing notions, yarns, and craft supplies. They provide a variety of materials suitable for knitting, crocheting, sewing, and more. Additionally, the website offers an assortment of patterns and books to inspire various creative endeavors. No promotional language is used.

brooklyngeneral.com’s revenueOVER TIME
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Over the past three months, brooklyngeneral.com revenue has experienced decline of 11%, compared to the preceding three months.

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brooklyngeneral.com revenue decline for last six months
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OVERVIEW
In April 2024, brooklyngeneral.com, an online home and garden retailer, generated $42,703 in revenue, with a conversion rate of 1.50-2.00% and an average order value of $75-100. The store had 29,726 sessions during the month. The highest revenue in the home_and_garden category was $133,897,633 from acehardware.com, with a conversion rate of 3.07% and an AOV of $695. The highest number of sessions was 44,674,789 from harborfreight.com, while the median revenue and sessions in the home_and_garden category were $184,770 and 47,808, respectively.
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brooklyngeneral.com competitors

When comparing brooklyngeneral.com to its competitors in the knitting and crafting industry, several key metrics stand out. Brooklyn General's revenue of $42,703 falls below the top performers like ritualdyes.com with $158,271 and hillcountryweavers.com with $91,378. However, Brooklyn General has a higher number of transactions at 463 compared to some competitors like blackmountainyarnshop.com with 381 transactions. In terms of sessions, brooklyngeneral.com also ranks well with 29,726 sessions, surpassing competitors like ewefibers.com with 32,071 sessions. The average order value (AOV) for Brooklyn General falls within the middle range at $75-100, while competitors like ritualdyes.com have a higher AOV of $150-175. Despite a slightly lower conversion rate of 1.50-2.00%, Brooklyn General competes well with similar_domain businesses like brooklynhaberdashery.com with a higher conversion rate of 3.00-3.50%. Overall, brooklyngeneral.com holds its own in the market but may need to focus on increasing revenue and AOV to reach the level of top competitors.

#1 blackmountainyarnshop.com
31.8K
Revenue
16.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 ritualdyes.com
158.3K
Revenue
40.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 hillcountryweavers.com
91.4K
Revenue
20.3K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#4 brooklynhaberdashery.com
79.9K
Revenue
20.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#5 ewefibers.com
74.6K
Revenue
32.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
brooklyngeneral.com vs top market performers
brooklyngeneral.com
top retailers
conversion rate vs average order value for brooklyngeneral.com and its competitors
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brooklyngeneral.com brandsby revenue

1
Logo for a verb for keeping warmA Verb For Keeping Warm
2
Logo for brooklyn general storeBrooklyn General Store
3
Logo for farmers daughter fibersFarmers Daughter Fibers

brooklyngeneral.com categoriesby revenue

1
Home & Garden
2
Apparel & Accessories
3
Crafting Fibers
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brands overtime comparison

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brooklyngeneral.com channels

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brooklyngeneral.com Google Ads spend

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brooklyngeneral.com devices

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brooklyngeneral.com top markets

Explore brooklyngeneral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brooklyngeneral.com country & global rank

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