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Dec 2025
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Home/Insights/Retailers/rustico.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.3K
Revenue
Dec 25
1.2K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Rustico.com is an online platform that offers a wide range of products for sale. Their inventory primarily consists of handcrafted leather goods, stationery, and journals. The website also features accessories and gifts, made with a focus on durability and timeless aesthetics.

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rustico.com Annual Revenue and Growth

rustico.com's annual sales on its online store amounted to $145.6K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$145.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rustico.com revenue by year

rustico.com's monthly revenueOVER TIME
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Over the past three months, rustico.com revenue has experienced decline of 64%, compared to the preceding three months.

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rustico.com revenue decline for last six months
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OVERVIEW
In December 2025, rustico.com, operating in the GIFTS industry, generated $4,258 in online sales, significantly below the median of $57,545, with a conversion rate between 4.50-5.00%, just shy of the industry high of 6.02%. The site's average order value (AOV) ranged from $50-75, notably lower than the high of $228, while it recorded 1,193 sessions, a stark contrast to the median of 14,891 in its category. This performance highlights both challenges and opportunities for growth compared to industry leaders like giftcards.com, which saw revenue soaring to over $59 million.
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rustico.com competitors

In December 2025, rustico.com reported a revenue of $4,258 with 58 transactions and 1,193 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. When comparing rustico.com to its competitors, it falls behind in terms of revenue and transactions. For example, jennibick.com generated $215,366 in revenue from 2,517 transactions and 75,353 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%. Similarly, galenleather.com, leatherology.com, oberondesign.com, and olpr.com also outperformed rustico.com in revenue, transactions, and sessions, with varying AOV and conversion rates. Despite these differences, rustico.com maintains a higher conversion rate than some of its competitors, indicating a more effective conversion strategy.

jennibick.com screenshot
#1 jennibick.com
215.4K
Revenue
75.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
galenleather.com screenshot
#2 galenleather.com
330.1K
Revenue
261.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
leatherology.com screenshot
#3 leatherology.com
2.4M
Revenue
604.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
oberondesign.com screenshot
#4 oberondesign.com
123.8K
Revenue
60.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
olpr.com screenshot
#5 olpr.com
110.2K
Revenue
49.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
rustico.com vs top market performers
rustico.com
top retailers
conversion rate vs average order value for rustico.com and its competitors
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rustico.com channels

Identify top traffic channels that drive growth for rustico.comand discover how performance of traffic channels has changed over time.

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rustico.com Google Ads spend

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rustico.com devices

Review rustico.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rustico.com top markets

Explore rustico.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rustico.com country & global rank

Assess the ranking of rustico.com among other retailers within its primary country and worldwide.

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