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Sep 2024
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Home/Insights/Retailers/americangirl.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for americangirl.comamericangirl.com

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8.1M
Revenue
1.1M
Sessions
4.5-5.0%
Conversion rate
$150-175
Average order value
Online only revenue for americangirl.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Step into a world of imagination with our latest doll collections, accessories, & holiday gifts. Shop today and immerse yourself in the joy of American Girl!

americangirl.com’s revenueOVER TIME
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Over the past three months, americangirl.com revenue has experienced decline of 5.7%, compared to the preceding three months.

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americangirl.com revenue decline for last six months
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OVERVIEW
americangirl.com's performance metrics for September 2024 include $8,050,776 in online sales revenue, a 4.50-5.00% conversion rate, an AOV of $150-175, and 1,106,165 sessions. Compared to the CHILDCARE industry median revenue of $57,552, a very high AOV of $273, and a very low AOV of $56, americangirl.com falls within the middle range. However, with a conversion rate of 4.82%, it is above the industry average. In terms of sessions, americangirl.com has a considerable number but is significantly lower than the industry leader, babylist.com, with 9,942,223 sessions.
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americangirl.com competitors

americangirl.com outperforms its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $8,050,776 from 51,717 transactions and 1,106,165 sessions, americangirl.com has a strong AOV ranging from $150-$175 and a conversion rate of 4.50-5.00%. In comparison, kidkraft.com, adora.com, pixiefaire.com, capecodfashionista.com, and mybrittanys.com lag behind in revenue, transactions, sessions, AOV, and conversion rate. For example, kidkraft.com has a revenue of $1,915,419 from 4,631 transactions and 239,377 sessions, with an AOV of $400-$425 and a conversion rate of 1.50-2.00%. adora.com, pixiefaire.com, capecodfashionista.com, and mybrittanys.com also fall short in these metrics, making americangirl.com the clear leader among its competitors in the doll and toy industry.

#1 adora.com
61.5K
Revenue
22.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 pixiefaire.com
301.3K
Revenue
153.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#3 capecodfashionista.com
4.7K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 mybrittanys.com
10.2K
Revenue
4.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 kidkraft.com
1.9M
Revenue
239.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
Favicon for americangirl.comamericangirl.com
$8.1M
Favicon for kidkraft.comkidkraft.com
Favicon for janieandjack.comjanieandjack.com
Favicon for pixiefaire.compixiefaire.com
Favicon for thebookbundler.comthebookbundler.com
Favicon for adora.comadora.com
Favicon for dollclothessuperstore.comdollclothessuperstore.com
Favicon for mybrittanys.commybrittanys.com
Favicon for capecodfashionista.comcapecodfashionista.com
TOP MARKET PERFORMERSby revenue
1
Favicon for americangirl.comamericangirl.com
$8.1M
2
Favicon for kidkraft.comkidkraft.com
3
Favicon for janieandjack.comjanieandjack.com
4
Favicon for pixiefaire.compixiefaire.com
5
Favicon for thebookbundler.comthebookbundler.com
6
Favicon for adora.comadora.com
7
Favicon for dollclothessuperstore.comdollclothessuperstore.com
8
Favicon for mybrittanys.commybrittanys.com
9
Favicon for capecodfashionista.comcapecodfashionista.com
americangirl.com vs top market performers
americangirl.com
top retailers
conversion rate vs average order value for americangirl.com and its competitors
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americangirl.com brandsby revenue

1
Logo for american girlAmerican Girl
Top retailers:costco.comebay.comwalmart.com

americangirl.com categoriesby revenue

1
Dolls
Top retailers:amazon.comebay.commacys.com
2
Dollhouses
Top retailers:amazon.co.ukamazon.comebay.com
3
Doll & Action Figure Accessories
Top retailers:amazon.comamazon.deamazon.co.uk
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:asos.comeurocarparts.comtemu.com
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brands overtime comparison

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americangirl.com channels

Identify top traffic channels that drive growth for americangirl.comand discover how performance of traffic channels has changed over time.

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americangirl.com Google Ads spend

Evaluate americangirl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americangirl.com devices

Review americangirl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americangirl.com top markets

Explore americangirl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americangirl.com country & global rank

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