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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

Favicon for americangirl.comamericangirl.com

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6M
Revenue
878.9K
Sessions
4.0-4.5%
Conversion rate
$150-175
Average order value
Online only revenue for americangirl.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Step into a world of imagination with our latest doll collections, accessories, & holiday gifts. Shop today and immerse yourself in the joy of American Girl!

americangirl.com’s revenueOVER TIME
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Over the past three months, americangirl.com revenue has experienced decline of 15%, compared to the preceding three months.

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americangirl.com revenue decline for last six months
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OVERVIEW
In August 2024, americangirl.com in the CHILDCARE industry generated $5,961,314 in online sales, with a conversion rate of 4.00-4.50% and an AOV of $150-175. The site had 878,914 sessions, falling below the median of 21,338 for the category. Despite having a lower AOV and conversion rate compared to competitors like babylist.com, americangirl.com remains a strong player in the industry.
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americangirl.com competitors

When comparing americangirl.com to its competitors, it is evident that American Girl outperforms in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $5,961,314, American Girl surpasses its closest competitor, kidkraft.com, which only generates $1,656,274 in revenue. American Girl also leads in transactions with 38,553 compared to kidkraft.com's 4,116. In terms of sessions, American Girl has 878,914 sessions while kidkraft.com only has 239,275. Additionally, American Girl's AOV ranges from $150-$175, higher than most of its competitors, and its conversion rate is between 4.00%-4.50%, showing a higher rate of turning sessions into transactions. Overall, americangirl.com demonstrates superior performance in key metrics compared to similar doll brands such as kidkraft.com, adora.com, pixiefaire.com, capecodfashionista.com, and mybrittanys.com.

#1 adora.com
42.7K
Revenue
15.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 pixiefaire.com
262.2K
Revenue
149.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#3 capecodfashionista.com
9.5K
Revenue
3.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 mybrittanys.com
16.8K
Revenue
6.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 kidkraft.com
1.7M
Revenue
239.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
americangirl.com vs top market performers
americangirl.com
top retailers
conversion rate vs average order value for americangirl.com and its competitors
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americangirl.com brandsby revenue

1
Logo for american girlAmerican Girl
Top retailers:costco.comebay.com

americangirl.com categoriesby revenue

1
Dolls
2
Dollhouses
3
Doll & Action Figure Accessories
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brands overtime comparison

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americangirl.com channels

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americangirl.com Google Ads spend

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americangirl.com devices

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americangirl.com top markets

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americangirl.com country & global rank

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