Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

kidkraft.com

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1.9M

Revenue

239.4K

Sessions

1.5-2.0%

Conversion rate

$400-500

Average order value

Online only revenue for kidkraft.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: CHILDCARE

Visit the Official Toy Site of KidKraft.com for Toys, Kids Furniture, & Outdoor Playhouses and more.

kidkraft.com’s revenueOVER TIME
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Over the past three months, kidkraft.com revenue has experienced decline of 15%, compared to the preceding three months.

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kidkraft.com revenue decline for last six months

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OVERVIEW

In September 2024, kidkraft.com in the CHILDCARE industry generated $1,915,419 in online sales revenue with a conversion rate of 1.50-2.00% and an average order value of $400-425. The site had 239,377 sessions, falling below the industry's median of 22,318. Despite this, kidkraft.com performed better than sites with a lower conversion rate of 1.27% and AOV of $56, but was overshadowed by the highest performing online store, babylist.com, with $75,186,544 in revenue and 9,942,223 sessions.

kidkraft.com competitors

kidkraft.com outperforms its competitors in terms of revenue, with a total of $1,915,419 in September 2024. In comparison, willygoat.com generated $782,634, bellalunatoys.com made $904,692, gorillaplaysets.com earned $669,684, step2.com brought in $657,187, and backyarddiscovery.com had $1,047,938 in revenue. kidkraft.com also leads in the number of transactions with 4,631, while its closest competitor in this category, bellalunatoys.com, had 8,238 transactions. In terms of sessions, kidkraft.com had 239,377, surpassing the numbers for all of its competitors. Additionally, kidkraft.com maintains a competitive average order value (AOV) range of $400-$425, falling within the range of its competitors. The conversion rate for kidkraft.com falls within the industry standard range of 1.50-2.00%, similar to most of its competitors.

#1 step2.com

657.2K

Revenue

167.6K

Sessions

1.0-1.5%

Conv. rate

$275-300

AOV

#2 backyarddiscovery.com

Revenue

255.2K

Sessions

0.0-0.5%

Conv. rate

$900-1000

AOV

#3 gorillaplaysets.com

669.7K

Revenue

67.2K

Sessions

1.0-1.5%

Conv. rate

$900-1000

AOV

#4 willygoat.com

782.6K

Revenue

56.1K

Sessions

1.5-2.0%

Conv. rate

$700-800

AOV

#5 bellalunatoys.com

904.7K

Revenue

106.1K

Sessions

7.5-8.0%

Conv. rate

$100-125

AOV

kidkraft.com vs top market performers

kidkraft.com

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kidkraft.com channels

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kidkraft.com Google Ads spend

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kidkraft.com devices

Review kidkraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kidkraft.com top markets

Explore kidkraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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