May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

kidkraft.com

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2.4M

Revenue

359.9K

Sessions

1.5-2.0%

Conversion rate

$375-400

Average order value

Online only revenue for kidkraft.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: CHILDCARE

Visit the Official Toy Site of KidKraft.com for Toys, Kids Furniture, & Outdoor Playhouses and more.

kidkraft.com’s revenueOVER TIME
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Over the past three months, kidkraft.com revenue has experienced decline of 6.6%, compared to the preceding three months.

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kidkraft.com revenue decline for last six months

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OVERVIEW

kidkraft.com, a CHILDCARE industry website, generated $2,432,261 in online sales with a conversion rate of 1.50-2.00% and an AOV of $375-400 in May 2024. This performance is compared to a median revenue of $78,268, a very high conversion rate of 4.47%, a very high AOV of $264, and a median sessions of 35,092 in the CHILDCARE category. The highest performing store in the category is babylist.com with $73,541,745 in revenue and 12,858,617 sessions.

kidkraft.com competitors

When comparing kidkraft.com to its competitors, it stands out in terms of revenue with $2,432,261, significantly higher than most of its competitors. The number of transactions on kidkraft.com is also impressive at 6,271, showcasing a strong customer base. In contrast, willygoat.com has lower revenue at $1,339,723 with fewer transactions at 1,834. bellalunatoys.com has a high number of transactions at 9,525 but lower revenue of $936,131. gorillaplaysets.com has the lowest revenue among the competitors at $653,348 with only 650 transactions. kidkraft.com has a competitive average order value (AOV) in the range of $375-$400, similar to step2.com which has an AOV of $250-$275. However, kidkraft.com's conversion rate of 1.50-2.00% is on par with step2.com, while bellalunatoys.com boasts the highest conversion rate at 5.50-6.00%. Overall, kidkraft.com leads in revenue and transactions, showcasing a strong performance in the industry.

#1 step2.com

1.5M

Revenue

236.3K

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

#2 backyarddiscovery.com

1.5M

Revenue

382.4K

Sessions

0.0-0.5%

Conv. rate

$800-900

AOV

#3 gorillaplaysets.com

653.3K

Revenue

90.9K

Sessions

0.5-1.0%

Conv. rate

$1000-1100

AOV

#4 willygoat.com

1.3M

Revenue

93.1K

Sessions

1.5-2.0%

Conv. rate

$700-800

AOV

#5 bellalunatoys.com

936.1K

Revenue

159.6K

Sessions

5.5-6.0%

Conv. rate

$75-100

AOV

kidkraft.com vs top market performers

kidkraft.com

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kidkraft.com channels

Identify top traffic channels that drive growth for kidkraft.comand discover how performance of traffic channels has changed over time.

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kidkraft.com Google Ads spend

Evaluate kidkraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kidkraft.com devices

Review kidkraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kidkraft.com top markets

Explore kidkraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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