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Sep 2024
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Home/Insights/Retailers/vitaminworld.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for vitaminworld.comvitaminworld.com

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140.9K
Revenue
40.6K
Sessions
4.0-4.5%
Conversion rate
$75-100
Average order value
Online only revenue for vitaminworld.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Vitaminworld.com is an online platform that offers an assortment of dietary supplements and health-related products. The website provides a wide range of vitamins, minerals, herbal supplements, sports nutrition products, and wellness items. Customers can explore and purchase various health-related products conveniently through this online platform.

vitaminworld.com’s revenueOVER TIME
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Over the past three months, vitaminworld.com revenue has experienced decline of 13%, compared to the preceding three months.

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vitaminworld.com revenue decline for last six months
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OVERVIEW
In September 2024, vitaminworld.com in the HEALTH industry generated $140,897 in online sales, surpassing the median revenue of $71,588. With a conversion rate of 4.00-4.50%, the site falls within the range of high performing stores. The Average Order Value (AOV) of $75-100 also reflects positively compared to the very high AOV of $228 and very low AOV of $58 in the industry. Despite having 40,627 sessions, vitaminworld.com still has room to grow when compared to the store with the highest sessions at 6,714,471.
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vitaminworld.com competitors

In comparison to its competitors, vitaminworld.com lags behind in terms of revenue, transactions, and sessions. puritan.com leads the pack with a revenue of $5,643,135, followed by Vitamin Shoppe at $8,464,436. In terms of transactions, puritan.com also takes the lead with 43,844 transactions, while Vitamin Shoppe follows closely behind with 104,252 transactions. When it comes to sessions, Optimum Nutrition leads with 637,197 sessions, significantly higher than Vitamin World's 40,627 sessions. However, Vitamin World has a competitive average order value (AOV) in the range of $75-100, similar to most of its competitors. Despite lagging behind in revenue and sessions, Vitamin World's conversion rate of 4.00-4.50% is in line with Garden of Life and The Vitamin Store, showing potential for improvement in other areas to match its competitors.

#1 thevitaminstore.com
517.4
Revenue
104
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#2 puritan.com
5.6M
Revenue
711.7K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
#3 gardenoflife.com
2.3M
Revenue
474K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#4 optimumnutrition.com
1.6M
Revenue
637.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 vitaminshoppe.com
8.5M
Revenue
2.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for vitacost.comvitacost.com
Favicon for swansonvitamins.comswansonvitamins.com
Favicon for gnc.comgnc.com
Favicon for vitaminshoppe.comvitaminshoppe.com
Favicon for puritan.compuritan.com
Favicon for gardenoflife.comgardenoflife.com
Favicon for optimumnutrition.comoptimumnutrition.com
Favicon for nowfoods.comnowfoods.com
Favicon for dpsnutrition.netdpsnutrition.net
Favicon for supplementwarehouse.comsupplementwarehouse.com
Favicon for vitaminworld.comvitaminworld.com
$140.9K
Favicon for a1supplements.coma1supplements.com
Favicon for supplementsuperstores.comsupplementsuperstores.com
Favicon for missionnutrition.commissionnutrition.com
Favicon for performixdriven.comperformixdriven.com
Favicon for thevitaminstore.comthevitaminstore.com
TOP MARKET PERFORMERSby revenue
1
Favicon for vitacost.comvitacost.com
$42.3M
2
Favicon for swansonvitamins.comswansonvitamins.com
3
Favicon for gnc.comgnc.com
4
Favicon for vitaminshoppe.comvitaminshoppe.com
5
Favicon for puritan.compuritan.com
6
Favicon for gardenoflife.comgardenoflife.com
7
Favicon for optimumnutrition.comoptimumnutrition.com
8
Favicon for nowfoods.comnowfoods.com
9
Favicon for dpsnutrition.netdpsnutrition.net
10
Favicon for supplementwarehouse.comsupplementwarehouse.com
vitaminworld.com vs top market performers
vitaminworld.com
top retailers
conversion rate vs average order value for vitaminworld.com and its competitors
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vitaminworld.com brandsby revenue

1
Logo for vitamin world®Vitamin World®
2
Logo for dymatizeDymatize
Top retailers:bodybuilding.comiherb.comamazon.com
3
Logo for optimum nutritionOptimum Nutrition
Top retailers:amazon.comiherb.combodybuilding.com
4
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5
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Top retailers:amazon.comiherb.comvitaminshoppe.com

vitaminworld.com categoriesby revenue

1
Nutrition Drinks & Shakes
Top retailers:amazon.comiherb.comamazon.de
2
Vitamins & Supplements
Top retailers:amazon.comiherb.comvitacost.com
3
Fitness & Nutrition
Top retailers:amazon.comamazon.co.ukiherb.com
4
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Top retailers:temu.comnext.co.uksainsburys.co.uk
5
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Top retailers:amazon.comamazon.deliquid-iv.com
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brands overtime comparison

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vitaminworld.com channels

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vitaminworld.com Google Ads spend

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vitaminworld.com devices

Review vitaminworld.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaminworld.com top markets

Explore vitaminworld.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaminworld.com country & global rank

Assess the ranking of vitaminworld.com among other retailers within its primary country and worldwide.

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