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Sep 2024
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Home/Insights/Retailers/tactical-kit.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for tactical-kit.co.uktactical-kit.co.uk

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199.3K
Revenue
45.8K
Sessions
2.5-3.0%
Conversion rate
$150-175
Average order value
Online only revenue for tactical-kit.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Supplier of high quality tactical & military equipment for the Armed Forces and Police

tactical-kit.co.uk’s revenueOVER TIME
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Over the past three months, tactical-kit.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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tactical-kit.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, tactical-kit.co.uk, a SPORTS industry store, generated $199,332 in online sales with a conversion rate of 2.50-3.00% and an AOV of $150-175. The highest conversion rate in the industry was 3.13%, while the lowest was 0.71%. The highest AOV was $561, and the lowest was $78. With 45,776 sessions, tactical-kit.co.uk surpassed the median sessions of 34,499 in the industry. The top-performing store in terms of sessions was garmin.com with 44,386,968.
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tactical-kit.co.uk competitors

Compared to its competitors, tactical-kit.co.uk falls within the mid-range in terms of revenue, with $199,332, lower than 511tactical.com at $15,278,355 and safariland.com at $1,520,495. However, tactical-kit.co.uk has a higher conversion rate of 2.50-3.00%, matching 511tactical.com, while surpassing safariland.com and tacticalgear.com. In terms of transactions and sessions, tactical-kit.co.uk ranks lower than 511tactical.com but higher than police-supplies.co.uk and helikon-tex.com. The Average Order Value (AOV) of tactical-kit.co.uk is consistent with the industry standard at $150-175, aligning with 511tactical.com and tacticalgear.com. Overall, tactical-kit.co.uk holds its own against competitors, demonstrating a solid conversion rate and AOV, though there is room for growth in revenue generation and scaling transactions and sessions to reach the level of top-performing competitors like 511tactical.com.

#1 511tactical.com
15.3M
Revenue
2.4M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#2 helikon-tex.com
634K
Revenue
393K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#3 police-supplies.co.uk
142.2K
Revenue
35.6K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#4 tacticalgear.com
1.4M
Revenue
486.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#5 safariland.com
1.5M
Revenue
497.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
Favicon for tactical-kit.co.uktactical-kit.co.uk
$199.3K
Favicon for bullseyecountrysport.co.ukbullseyecountrysport.co.uk
Favicon for police-supplies.co.ukpolice-supplies.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for 511tactical.com511tactical.com
$15.3M
2
Favicon for trex-arms.comtrex-arms.com
3
Favicon for tacwrk.comtacwrk.com
4
Favicon for safariland.comsafariland.com
5
Favicon for tacticalgear.comtacticalgear.com
6
Favicon for aliengearholsters.comaliengearholsters.com
7
Favicon for helikon-tex.comhelikon-tex.com
8
Favicon for tactical-kit.co.uktactical-kit.co.uk
9
Favicon for bullseyecountrysport.co.ukbullseyecountrysport.co.uk
10
Favicon for police-supplies.co.ukpolice-supplies.co.uk
tactical-kit.co.uk vs top market performers
tactical-kit.co.uk
top retailers
conversion rate vs average order value for tactical-kit.co.uk and its competitors
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tactical-kit.co.uk brandsby revenue

1
Logo for revision eyewearRevision Eyewear
2
Logo for under armourUnder Armour
Top retailers:kohls.comdickssportinggoods.comebay.com
3
Logo for haley strategicHaley Strategic
Top retailers:evike.comampedairsoft.comheartoftexasarmory.com
4
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Top retailers:skdtac.comtacticaldistributors.combrownells.com
5
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Top retailers:skdtac.comtacticaldistributors.comevike.com

tactical-kit.co.uk categoriesby revenue

1
Protective Eyewear
Top retailers:amazon.comamazon.co.ukebay.com
2
Business & Industrial
Top retailers:lowes.comebay.commagazineluiza.com.br
3
Belts
Top retailers:neimanmarcus.comamazon.comgap.com
4
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Top retailers:apple.commagazineluiza.com.brhihonor.com
5
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Top retailers:amazon.comsafetygloves.co.ukamazon.co.uk
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brands overtime comparison

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tactical-kit.co.uk channels

Identify top traffic channels that drive growth for tactical-kit.co.ukand discover how performance of traffic channels has changed over time.

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tactical-kit.co.uk Google Ads spend

Evaluate tactical-kit.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tactical-kit.co.uk devices

Review tactical-kit.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tactical-kit.co.uk top markets

Explore tactical-kit.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tactical-kit.co.uk country & global rank

Assess the ranking of tactical-kit.co.uk among other retailers within its primary country and worldwide.

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