safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $20M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced growth of 9.5%, compared to the preceding three months.
safariland.com competitors
In October 2025, safariland.com outperforms its competitors in terms of revenue, with a total revenue of $1,448,734 compared to its closest competitor, vedderholsters.com, which has a revenue of $876,074. safariland.com also leads in the number of transactions with 5,050 transactions, followed by vedderholsters.com with 7,825 transactions. In sessions, safariland.com has 622,767 sessions, higher than the closest competitor, blade-tech.com, with 199,411 sessions. However, when it comes to Average Order Value (AOV), vedderholsters.com has a higher AOV range of $100-125, compared to safariland.com's AOV range of $275-300. Additionally, daraholsters.com has the highest conversion rate of 1.50-2.00, while safariland.com and most of its competitors have a conversion rate between 0.50-1.00. Overall, safariland.com stands out in terms of revenue and sessions among its competitors.
Revenue share by device at safariland.com
In October large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
