safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $16.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced growth of 18%, compared to the preceding three months.
safariland.com competitors
In January 2026, safariland.com reported revenue of $1,625,654 from 5,480 transactions and 691,398 sessions, with an average order value (AOV) ranging between $275-$300 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, blade-tech.com generated $149,256 in revenue from 2,115 transactions and 177,743 sessions, with an AOV of $50-$75 and a conversion rate of 1.00-1.50%. vedderholsters.com outperformed with $1,080,000 revenue, 9,972 transactions, 467,454 sessions, $100-$125 AOV, and a conversion rate of 2.00-2.50%. bravoconcealment.com and daraholsters.com had lower revenues of $53,424 and $175,034 respectively, with varying transaction numbers, sessions, AOVs, and conversion rates. Overall, safariland.com shows a strong performance in terms of revenue and transactions compared to its competitors.
Revenue share by device at safariland.com
In January large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
