safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $16.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced decline of 16%, compared to the preceding three months.
safariland.com competitors
In July 2026, safariland.com stands out with the highest revenue among its competitors, generating $1.3 million compared to vedderholsters.com's $1.1 million, giving safariland.com a lead of $200,000. While safariland.com ranks second in transactions with 5,526—trailing vedderholsters.com by 3,720—it compensates with a robust traffic performance, recording 789,000 sessions, far surpassing vedderholsters.com by 294,000 sessions. In terms of average order value (AOV), safariland.com ranges from $225-250, which is notably higher than competitors like blade-tech.com and bravoconcealment.com, both of which have AOVs between $100-150. However, blade-tech.com matches safariland.com's conversion rate, both sitting at 0.50-1.00%. In comparison, vedderholsters.com and other competitors like madcityoutdoor.com and daraholsters.com demonstrate stronger conversion rates between 1.50-2.00%. Overall, while safariland.com excels in revenue and sessions, it faces challenges in transaction volume and conversion effectiveness.
Revenue share by device at safariland.com
In July large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries safariland.com operates in
safariland.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
