safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $16.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced decline of 12%, compared to the preceding three months.
safariland.com competitors
In May 2026, safariland.com generated $1,179,047 in revenue with 4,131 transactions and 525,031 sessions, resulting in an average order value (AOV) of approximately $275-$300 and a conversion rate of 0.50-1.00%. Comparatively, vedderholsters.com reported a revenue of $782,998 from 6,634 transactions over 439,309 sessions, achieving a higher AOV of $100-$125 and a conversion rate of 1.50-2.00%. blade-tech.com also fared well with $281,220 in revenue, but had a lower AOV of $125-$150 and a conversion rate of 1.00-1.50%. Meanwhile, bravoconcealment.com and madcityoutdoor.com struggled significantly, with revenues of $17,287 and $6,218, respectively. Notably, daraholsters.com managed to attract $209,854 with a conversion rate of 2.00-2.50%. Overall, safariland.com leads in revenue, but faces competitive pressure from rivals with higher transaction volumes and conversion rates.
Revenue share by device at safariland.com
In May large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries safariland.com operates in
safariland.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
