Grips
May 2024
All countries
Home/Insights/Retailers/safariland.com
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for safariland.comsafariland.com

Get safariland.com updates
Book a demo
1.9M
Revenue
793.3K
Sessions
0.5-1.0%
Conversion rate
$275-300
Average order value
Online only revenue for safariland.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.

safariland.com’s revenueOVER TIME
View real-time data

Over the past three months, safariland.com revenue has experienced decline of 8.5%, compared to the preceding three months.

View real-time data
safariland.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In May 2024, safariland.com in the SPORTS industry reported online sales revenue of $1,897,213, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $275-300. Compared to the industry median revenue of $150,647, safariland.com's performance is strong. However, the highest revenue in the category was $375,818,100 from gunbroker.com. Despite having 793,301 sessions, which is higher than the industry median of 59,334, there is room for improvement in the conversion rate and AOV, considering the very high and low benchmarks of 2.26% and $618 respectively.
Read more

safariland.com competitors

In comparing safariland.com to its competitors in the tactical gear industry, safariland.com stands out with the highest revenue at $1,897,213, the highest number of transactions at 6,519, and the most sessions at 793,301. However, when looking at average order value (AOV), safariland.com falls within the range of $275-$300, which is slightly higher compared to some competitors like blade-tech.com and vedderholsters.com with an AOV of $100-$125. In terms of conversion rate, safariland.com falls within the average range of 0.50-1.00, similar to blade-tech.com and bravoconcealment.com. On the other hand, competitors like vedderholsters.com and madcityoutdoor.com have higher conversion rates ranging from 2.00-3.00. Overall, safariland.com leads in revenue and transactions but could potentially improve AOV and conversion rate to compete more effectively in the market.

#1 blade-tech.com
237.9K
Revenue
241.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#2 vedderholsters.com
1.2M
Revenue
419K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#3 bravoconcealment.com
56.4K
Revenue
79.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#4 madcityoutdoor.com
31.5K
Revenue
6.1K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#5 daraholsters.com
193.9K
Revenue
87.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
safariland.com vs top market performers
safariland.com
top retailers
conversion rate vs average order value for safariland.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

safariland.com brandsby revenue

1
Logo for protech®Protech®
2
Logo for safariland® armorSafariland® Armor
3
Logo for safariland®Safariland®

safariland.com categoriesby revenue

1
Work Safety Protective Gear
2
Bullet Proof Vests
3
Baby Carriers
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

safariland.com channels

Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.

Book a demo

safariland.com Google Ads spend

Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

safariland.com devices

Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

safariland.com top markets

Explore safariland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

safariland.com country & global rank

Assess the ranking of safariland.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard