safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $20M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced growth of 21%, compared to the preceding three months.
safariland.com competitors
In December 2025, safariland.com generated the highest revenue among its competitors, with $1,530,573 in sales. However, in terms of the number of transactions, vedderholsters.com surpassed safariland.com with 8,840 transactions compared to Safariland's 5,068. Similarly, vedderholsters.com also had more sessions with 448,636 compared to Safariland's 692,702 sessions. bravoconcealment.com had the lowest revenue of $43,457, while daraholsters.com fell in between with $189,794 in sales. The average order value (AOV) for safariland.com ranged from $300-$325, which was higher than bravoconcealment.com and daraholsters.com, but lower than vedderholsters.com. safariland.com had a conversion rate of 0.50-1.00%, falling in line with bravoconcealment.com but lower than both vedderholsters.com and daraholsters.com, which had conversion rates of 1.50-2.00%.
Revenue share by device at safariland.com
In December large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
