safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $16.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced decline of 1.3%, compared to the preceding three months.
safariland.com competitors
When comparing safariland.com to its competitors in March 2026, some clear distinctions can be made. safariland.com generated a revenue of $1,409,231 from 5,531 transactions and 710,172 sessions, with an Average Order Value (AOV) ranging between $250-275 and a conversion rate of 0.50-1.00%. In contrast, blade-tech.com recorded a revenue of $161,326 from 2,254 transactions and 178,648 sessions, with an AOV of $50-75 and a higher conversion rate of 1.00-1.50%. vedderholsters.com outperformed with a revenue of $1,025,643 from 9,314 transactions and 465,485 sessions, boasting an AOV of $100-125 and a conversion rate of 1.50-2.00%. bravoconcealment.com and daraholsters.com fell behind in revenue and metrics compared to safariland.com and its other competitors.
Revenue share by device at safariland.com
In March large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
