safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
GRIPS CUSTOMERS & RESEARCH PARTNERS
safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $20M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced decline of 12%, compared to the preceding three months.
safariland.com competitors
In August 2025, safariland.com stands out amongst its competitors in the tactical gear industry. While safariland.com reported a revenue of $1,225,142 from 4,127 transactions and 601,104 sessions with an Average Order Value (AOV) of $275-$300 and a conversion rate of 0.50-1.00, its closest competitor in terms of revenue was vedderholsters.com with $656,971 in revenue from 5,960 transactions and 349,465 sessions. However, safariland.com surpassed vedderholsters.com in AOV. blade-tech.com lagged behind with $114,995 in revenue from 934 transactions and 115,126 sessions, while bravoconcealment.com and daraholsters.com also fell short in revenue, transactions, and sessions compared to safariland.com. Overall, safariland.com demonstrated strong performance metrics in revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors in August 2025.
Revenue share by device at safariland.com
In August large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
