safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $16.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced growth of 2.5%, compared to the preceding three months.
safariland.com competitors
In September 2026, safariland.com outperforms its competitors in revenue, achieving $1.2 million compared to the next highest, vedderholsters.com, which reached $735,000. Additionally, safariland.com leads in sessions, attracting 702,000, while blade-tech.com trails with 135,000 sessions. However, in terms of transactions, safariland.com ranks second with 4,444, behind vedderholsters.com, which boasts 6,009 transactions. The average order value (AOV) for safariland.com falls within the range of $275-300, significantly higher than blade-tech.com’s AOV of $100-125 and bravoconcealment.com’s AOV of $125-150. In the realm of conversion rates, safariland.com matches the lower end of the scale with a rate of 0.50-1.00%, similar to blade-tech.com and bravoconcealment.com, while vedderholsters.com and others achieve higher rates of 1.50-2.00%. Overall, safariland.com excels in revenue and sessions but faces stiff competition in transactions and conversion efficiency.
Revenue share by device at safariland.com
In September large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries safariland.com operates in
safariland.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
