safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $16.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced decline of 16%, compared to the preceding three months.
safariland.com competitors
In June 2026, safariland.com outperformed its competitors with a revenue of $1,143,948, stemming from 3,959 transactions and 511,338 sessions, leading to an average order value (AOV) of $275-300. In contrast, vedderholsters.com, the closest rival, generated $614,783 with 5,253 transactions over 350,288 sessions, and a lower AOV of $100-125, despite matching safariland.com's conversion rate of 1.00-1.50%. blade-tech.com recorded $330,030 in revenue with an AOV of $125-150 and a conversion rate of 1.00-1.50%. bravoconcealment.com and daraholsters.com struggled with revenues of $25,998 and $152,770, respectively. Notably, madcityoutdoor.com had the highest conversion rate at 1.50-2.00%, but with minimal revenue of just $5,261. Overall, safariland.com leads not only in revenue but also in overall session engagement, showcasing its stronger market position.
Revenue share by device at safariland.com
In June large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries safariland.com operates in
safariland.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
