safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $16.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced decline of 6.4%, compared to the preceding three months.
safariland.com competitors
In August 2026, safariland.com excels with the highest revenue among its competitors, generating $1.3 million from 698,000 sessions. This positions safariland.com as a leader in revenue generation within its market. While it ranks second in transactions with 4,887, it trails behind vedderholsters.com, which boasts 7,198 transactions. In terms of average order value (AOV), safariland.com's range of $275-300 is significantly higher than that of blade-tech.com, which stands at $150-175, and bravoconcealment.com, which has an AOV of $75-100. However, safariland.com and blade-tech.com share the same conversion rate of 0.50-1.00%. Compared to daraholsters.com and vedderholsters.com, both of which feature conversion rates of 1.50-2.00%, safariland.com falls short. Overall, while safariland.com outperforms in revenue and sessions, it faces stiff competition in transactions and conversion rates from its peers.
Revenue share by device at safariland.com
In August large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries safariland.com operates in
safariland.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
