safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $20M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced growth of 0.13%, compared to the preceding three months.
safariland.com competitors
In September 2025, safariland.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $1,336,835, safariland.com significantly surpassed blade-tech.com with $135,821, vedderholsters.com with $761,801, bravoconcealment.com with $19,844, and daraholsters.com with $119,838. safariland.com also had the highest number of transactions at 4,438 and sessions at 601,104 compared to its competitors. The AOV range for safariland.com was between $300-325, indicating a higher average purchase value. Additionally, safariland.com maintained a competitive conversion rate between 0.50-1.00, similar to most of its competitors. Overall, safariland.com demonstrated strong performance across all metrics, establishing itself as a leader in the market.
Revenue share by device at safariland.com
In September large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
