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May 2025
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Home/Insights/Retailers/safariland.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.3M
Revenue
517.1K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.

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safariland.com's revenueOVER TIME
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Over the past three months, safariland.com revenue has experienced growth of 1.9%, compared to the preceding three months.

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safariland.com revenue growth for last six months
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OVERVIEW
safariland.com for May 2025: online sales revenue $1,296,233, conversion rate 0.50-1.00%, AOV $275-300, sessions 517,096. Industry median revenue $99,988, top store gunbroker.com with $308,086,874 revenue and 13,843,748 sessions. High conversion rate in SPORTS: 2.49%, low: 0.5%. High AOV: $658, low: $114. Median sessions: 38,858.
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safariland.com competitors

In May 2025, safariland.com stands out among its competitors in the tactical gear and holster industry. With a revenue of $1,296,233 and 4,397 transactions from 517,096 sessions, safariland.com boasts a solid average order value (AOV) range of $275-$300 and a conversion rate of 0.50-1.00. In comparison, blade-tech.com generated $139,794 revenue from 989 transactions and 103,770 sessions with an AOV of $125-$150. vedderholsters.com recorded $644,190 revenue with 5,578 transactions and 313,018 sessions, featuring an AOV of $100-$125 and a higher conversion rate of 1.50-2.00. daraholsters.com performed well with $204,396 revenue, 1,481 transactions, and 70,456 sessions, along with an AOV of $125-$150 and a conversion rate of 2.00-2.50. bravoconcealment.com, on the other hand, had a lower revenue of $23,901, 181 transactions, and 45,535 sessions, with an AOV of $125-$150 and a conversion rate of 0.00-0.50. Overall, safariland.com excels in revenue generation, transaction volume, and session engagement within the competitive landscape of the industry in May 2025.

blade-tech.com screenshot
#1 blade-tech.com
139.8K
Revenue
103.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
vedderholsters.com screenshot
#2 vedderholsters.com
644.2K
Revenue
313K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bravoconcealment.com screenshot
#3 bravoconcealment.com
23.9K
Revenue
45.5K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
daraholsters.com screenshot
#4 daraholsters.com
204.4K
Revenue
70.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
wethepeopleholsters.com screenshot
#5 wethepeopleholsters.com
972.7K
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
safariland.com vs top market performers
safariland.com
top retailers
conversion rate vs average order value for safariland.com and its competitors
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Revenue share by device at safariland.com

In May large majority of sales on safariland.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on safariland.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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safariland.com channels

Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.

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safariland.com Google Ads spend

Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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safariland.com devices

Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safariland.com top markets

Explore safariland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safariland.com country & global rank

Assess the ranking of safariland.com among other retailers within its primary country and worldwide.

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