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Sep 2024
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Home/Insights/Retailers/safariland.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for safariland.comsafariland.com

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1.5M
Revenue
497.5K
Sessions
1.0-1.5%
Conversion rate
$275-300
Average order value
Online only revenue for safariland.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.

safariland.com’s revenueOVER TIME
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Over the past three months, safariland.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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safariland.com revenue decline for last six months
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OVERVIEW
In September 2024, safariland.com in the SPORTS industry had a revenue of $1,520,495, a conversion rate of 1.00-1.50%, an average order value (AOV) of $275-300, and 497,481 sessions. The highest online store revenue was $288,971,233 from gunbroker.com, the highest conversion rate was 2.57%, the highest AOV was $678, and the highest sessions were 11,900,296. The median revenue in the industry was $126,938, the median sessions were 41,866, the lowest conversion rate was 0.55%, and the lowest AOV was $107.
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safariland.com competitors

When comparing safariland.com to its competitors in the firearm accessories industry based on the data from September 2024, safariland.com stands out with a revenue of $1,520,495 from 5,195 transactions and 497,481 sessions. The average order value (AOV) for safariland.com ranges between $275 and $300 with a conversion rate of 1.00-1.50%. In contrast, blade-tech.com has a revenue of $139,841 with 1,246 transactions and 104,560 sessions, vedderholsters.com generates $831,684 revenue from 6,626 transactions and 293,911 sessions, daraholsters.com brings in $133,856 revenue with 1,054 transactions and 77,842 sessions, while bravoconcealment.com has a revenue of $43,223 from 357 transactions and 46,153 sessions. safariland.com leads in revenue and sessions, showcasing a competitive AOV and conversion rate compared to its rivals.

#1 blade-tech.com
139.8K
Revenue
104.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#2 vedderholsters.com
831.7K
Revenue
293.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 bravoconcealment.com
43.2K
Revenue
46.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#4 daraholsters.com
133.9K
Revenue
77.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#5 wethepeopleholsters.com
1.2M
Revenue
811.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for galls.comgalls.com
Favicon for lapolicegear.comlapolicegear.com
Favicon for trex-arms.comtrex-arms.com
Favicon for safariland.comsafariland.com
$1.5M
Favicon for wethepeopleholsters.comwethepeopleholsters.com
Favicon for aliengearholsters.comaliengearholsters.com
Favicon for urbancarryholsters.comurbancarryholsters.com
Favicon for vedderholsters.comvedderholsters.com
Favicon for crossbreedholsters.comcrossbreedholsters.com
Favicon for blackhawk.comblackhawk.com
TOP MARKET PERFORMERSby revenue
1
Favicon for galls.comgalls.com
$14.4M
2
Favicon for lapolicegear.comlapolicegear.com
3
Favicon for trex-arms.comtrex-arms.com
4
Favicon for safariland.comsafariland.com
5
Favicon for wethepeopleholsters.comwethepeopleholsters.com
6
Favicon for aliengearholsters.comaliengearholsters.com
7
Favicon for urbancarryholsters.comurbancarryholsters.com
8
Favicon for vedderholsters.comvedderholsters.com
9
Favicon for crossbreedholsters.comcrossbreedholsters.com
10
Favicon for blackhawk.comblackhawk.com
safariland.com vs top market performers
safariland.com
top retailers
conversion rate vs average order value for safariland.com and its competitors
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safariland.com brandsby revenue

1
Logo for protech®Protech®
2
Logo for safariland® armorSafariland® Armor
3
Logo for safariland®Safariland®
4
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5
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safariland.com categoriesby revenue

1
Work Safety Protective Gear
Top retailers:ebay.comprimaryarms.comamazon.com
2
Baby Carriers
Top retailers:amazon.comamazon.deamazon.co.uk
3
Earmuffs
Top retailers:amazon.comamazon.co.ukwalmart.com
4
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Top retailers:apple.commagazineluiza.com.brhihonor.com
5
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Top retailers:currys.co.ukamazon.comjohnlewis.com
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brands overtime comparison

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safariland.com channels

Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.

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safariland.com Google Ads spend

Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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safariland.com devices

Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safariland.com top markets

Explore safariland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safariland.com country & global rank

Assess the ranking of safariland.com among other retailers within its primary country and worldwide.

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