safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $16.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced decline of 8.2%, compared to the preceding three months.
safariland.com competitors
In April 2026, safariland.com reported significant metrics with a revenue of $1,472,016 from 4,816 transactions and sessions totaling 594,019. Its average order value (AOV) is robust, ranging between $300-325, but the conversion rate is relatively low at 0.50-1.00%. In comparison, vedderholsters.com achieved a commendable revenue of $927,513, significantly higher than blade-tech.com's $132,856, which had the lowest revenue among competitors. vedderholsters.com also recorded the highest transaction volume with 8,338 and a strong conversion rate of 1.50-2.00%. blade-tech.com, despite lower revenue, has a notably higher conversion rate of 1.00-1.50%, indicating effective customer engagement. Meanwhile, daraholsters.com, with a revenue of $196,805 and a conversion rate of 1.50-2.00%, demonstrates competitive efficiency. Overall, while safariland.com leads in total revenue, it faces challenges in conversion relative to competitors.
Revenue share by device at safariland.com
In April large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
