safariland.com
Safariland.com is a website that offers a wide range of products related to law enforcement and personal protection. Their inventory includes holsters, body armor, helmets, handcuffs, and various tactical gear. They specialize in providing essential equipment to professionals in the security industry.
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safariland.com Annual Revenue and Growth
safariland.com's annual sales on its online store amounted to $20M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
safariland.com's monthly revenueOVER TIME
Over the past three months, safariland.com revenue has experienced growth of 21%, compared to the preceding three months.
safariland.com competitors
When comparing safariland.com to its competitors as of November 2025, we see that Safariland leads in terms of revenue with $1,578,881. In terms of transactions, Safariland also has the highest number at 5,398. Additionally, Safariland boasts the highest number of sessions with 590,452. However, when it comes to average order value (AOV), Safariland falls within the range of $275-$300, which is comparable to Vedder Holsters at $100-$125 and Daraholsters at $150-$175. In terms of conversion rate, Safariland falls within the range of 0.50-1.00, which is consistent with Blade Tech and Bravo Concealment. Overall, Safariland holds its own in terms of revenue and transactions compared to its competitors, but may benefit from focusing on increasing its AOV and conversion rate to stay competitive.
Revenue share by device at safariland.com
In November large majority of sales on safariland.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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safariland.com channels
Identify top traffic channels that drive growth for safariland.comand discover how performance of traffic channels has changed over time.
safariland.com Google Ads spend
Evaluate safariland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safariland.com devices
Review safariland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
