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Jan 2026
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Home/Insights/Retailers/kauf-unique.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.6M
Revenue
Jan 26
487.1K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

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kauf-unique.de Annual Revenue and Growth

kauf-unique.de's annual sales on its online store amounted to $18.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$18.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kauf-unique.de revenue by year

kauf-unique.de's monthly revenueOVER TIME
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Over the past three months, kauf-unique.de revenue has experienced growth of 28%, compared to the preceding three months.

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kauf-unique.de revenue growth for last six months
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OVERVIEW
In January 2026, kauf-unique.de, a home and garden online store, achieved impressive online sales of $1,576,020, significantly surpassing the industry median of $122,772. With a conversion rate between 0.50-1.00%, it remains below the high industry standard of 3.41%. The average order value (AOV) ranged from $450-475, again below the optimal $677. The website attracted 487,053 sessions, well above the median of 34,453, but dwarfed by the market leader, homedepot.com, which generated $1,456,474,205 in sales and 138,848,672 sessions, showcasing kauf-unique.de's potential for growth in this competitive landscape.
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kauf-unique.de competitors

In January 2026, kauf-unique.de reported a revenue of $1,576,020 with 3,470 transactions and 487,053 sessions, boasting an average order value (AOV) of $450-$475 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, beliani.de had a higher revenue of $4,052,006 with 10,859 transactions and 524,380 sessions, but a lower AOV of $350-$375 and a higher conversion rate of 2.00-2.50%. maisonsdumonde.com stood out with a significantly higher revenue of $47,392,718, 138,619 transactions, and 14,417,615 sessions, along with an AOV of $325-$350 and a similar conversion rate of 0.50-1.00%. While kauf-unique.de had a lower revenue compared to some competitors like home24.de ($29,046,002), its AOV and conversion rate were competitive in the industry, showing potential for growth and optimization.

beliani.de screenshot
#1 beliani.de
4.1M
Revenue
524.4K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
maisonsdumonde.com screenshot
#2 maisonsdumonde.com
47.4M
Revenue
14.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
pharao24.de screenshot
#3 pharao24.de
776.4K
Revenue
343.5K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
home24.de screenshot
#4 home24.de
29M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
riess-ambiente.net screenshot
#5 riess-ambiente.net
4.4M
Revenue
710.3K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
kauf-unique.de vs top market performers
kauf-unique.de
top retailers
conversion rate vs average order value for kauf-unique.de and its competitors
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Revenue share by device at kauf-unique.de

In January large majority of sales on kauf-unique.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on kauf-unique.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kauf-unique.de channels

Identify top traffic channels that drive growth for kauf-unique.deand discover how performance of traffic channels has changed over time.

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kauf-unique.de Google Ads spend

Evaluate kauf-unique.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kauf-unique.de devices

Review kauf-unique.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kauf-unique.de top markets

Explore kauf-unique.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kauf-unique.de country & global rank

Assess the ranking of kauf-unique.de among other retailers within its primary country and worldwide.

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