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Home/Insights/Retailers/kauf-unique.de

TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

kauf-unique.de

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1.7M

Revenue

Nov 25

494.7K

Sessions

Nov 25

0.5-1.0%

Conv. rate

Nov 25

$400-500

AOV

Nov 25

Main country of store: GERMANY
Website category: HOME AND GARDEN

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kauf-unique.de's monthly revenueOVER TIME
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Over the past three months, kauf-unique.de revenue has experienced growth of 4.8%, compared to the preceding three months.

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kauf-unique.de revenue growth for last six months

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OVERVIEW

In November 2025, kauf-unique.de generated $1,690,249 in online sales, significantly surpassing the home and garden median of $122,040, while maintaining a conversion rate between 0.50-1.00%, below the high benchmark of 3.53%. Its average order value (AOV) ranged from $450-475, compared to a high of $672 in the industry, and the site attracted 494,722 sessions, well above the median of 32,500 but far less than the 171,906,089 sessions of the leading competitor, homedepot.com. Overall, these metrics reflect strong performance but indicate potential areas for improvement in conversion efficiency and session growth.

kauf-unique.de competitors

In November 2025, kauf-unique.de stood out with a revenue of €1,690,249 from 3,671 transactions and 494,722 sessions, boasting an average order value (AOV) of €450-475 and a conversion rate of 0.50-1.00. When compared to its competitors, kauf-unique.de falls behind in terms of revenue and transaction volume. beliani.de led the pack with €4,626,911 in revenue from 12,728 transactions and 545,581 sessions, with an AOV of €350-375 and a conversion rate of 2.00-2.50. Similarly, maisondumonde.com, home24.de, and riess-ambiente.net outperformed kauf-unique.de in various metrics such as revenue, transactions, sessions, and AOV. Despite being competitive in terms of conversion rate, kauf-unique.de has room for improvement in increasing its revenue and transaction volume to stay competitive in the market.

#1 beliani.de

4.6M

Revenue

545.6K

Sessions

2.0-2.5%

Conv. rate

$350-375

AOV

#2 maisonsdumonde.com

82.5M

Revenue

14.6M

Sessions

1.5-2.0%

Conv. rate

$325-350

AOV

#3 pharao24.de

885.4K

Revenue

390.7K

Sessions

0.0-0.5%

Conv. rate

$800-900

AOV

#4 home24.de

30.8M

Revenue

6.2M

Sessions

1.5-2.0%

Conv. rate

$300-325

AOV

#5 riess-ambiente.net

Revenue

595.5K

Sessions

0.5-1.0%

Conv. rate

$375-400

AOV

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TOP MARKET PERFORMERSby revenue

kauf-unique.de vs top market performers

kauf-unique.de

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Revenue share by device at kauf-unique.de

In November large majority of sales on kauf-unique.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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kauf-unique.de channels

Identify top traffic channels that drive growth for kauf-unique.deand discover how performance of traffic channels has changed over time.

kauf-unique.de Google Ads spend

Evaluate kauf-unique.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

kauf-unique.de devices

Review kauf-unique.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

kauf-unique.de top markets

Explore kauf-unique.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.