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Apr 2026
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Home/Insights/Retailers/kauf-unique.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.5M
Revenue
Apr 26
340.1K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$350-375
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

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kauf-unique.de Annual Revenue and Growth

kauf-unique.de's annual sales on its online store amounted to $18.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$18.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kauf-unique.de revenue by year

kauf-unique.de's monthly revenueOVER TIME
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Over the past three months, kauf-unique.de revenue has experienced decline of 31%, compared to the preceding three months.

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kauf-unique.de revenue decline for last six months
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OVERVIEW
In April 2026, kauf-unique.de generated $1,458,320 in online sales, significantly exceeding the home_and_garden median of $116,511, though still trailing the leading homedepot.com, which reached $1,327,168,863. The site's conversion rate ranged from 1.00-1.50%, underperforming the high benchmark of 3.31% but above the low of 0.65%. With an average order value (AOV) of $350-375, kauf-unique.de remains below the high AOV of $676, while well above the low of $91. The site attracted 340,104 sessions, far surpassing the median of 34,309, yet dwarfed by homedepot.com's staggering 184,735,892 sessions.
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kauf-unique.de competitors

In April 2026, kauf-unique.de generated $1,458,320 in revenue from 3,946 transactions across 340,104 sessions, with an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. Compared to its competitors, beliani.de significantly outperformed it with $4,649,167 in revenue and 13,032 transactions, despite sharing a similar AOV. maisonsdumonde.com led the pack with $27,545,111 in revenue, but its lower AOV of $300-325 contributed to a conversion rate of only 0.50-1.00%. Meanwhile, home24.de amassed $22,348,790 in revenue, though its AOV was the lowest at $275-300. In contrast, pharao24.de showed a much higher AOV of $825-850 but had only $1,206,604 in revenue from 1,422 transactions. Lastly, riess-ambiente.net's revenue of $1,562,128 positioned it just slightly above kauf-unique.de, though with a comparable AOV. Overall, kauf-unique.de has potential for growth amidst competitive market dynamics.

beliani.de screenshot
#1 beliani.de
4.6M
Revenue
973.8K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
maisonsdumonde.com screenshot
#2 maisonsdumonde.com
27.5M
Revenue
10.6M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
pharao24.de screenshot
#3 pharao24.de
1.2M
Revenue
285.6K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
home24.de screenshot
#4 home24.de
22.3M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
riess-ambiente.net screenshot
#5 riess-ambiente.net
1.6M
Revenue
469.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
kauf-unique.de vs top market performers
kauf-unique.de
top retailers
conversion rate vs average order value for kauf-unique.de and its competitors
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Revenue share by device at kauf-unique.de

In April large majority of sales on kauf-unique.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on kauf-unique.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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kauf-unique.de channels

Identify top traffic channels that drive growth for kauf-unique.deand discover how performance of traffic channels has changed over time.

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kauf-unique.de Google Ads spend

Evaluate kauf-unique.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kauf-unique.de devices

Review kauf-unique.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kauf-unique.de top markets

Explore kauf-unique.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kauf-unique.de country & global rank

Assess the ranking of kauf-unique.de among other retailers within its primary country and worldwide.

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