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May 2026
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Home/Insights/Retailers/kauf-unique.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2.1M
Revenue
May 26
496.1K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$375-400
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

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kauf-unique.de Annual Revenue and Growth

kauf-unique.de's annual sales on its online store amounted to $18.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kauf-unique.de revenue by year

kauf-unique.de's monthly revenueOVER TIME
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Over the past three months, kauf-unique.de revenue has experienced growth of 27%, compared to the preceding three months.

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kauf-unique.de revenue growth for last six months
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OVERVIEW
In May 2026, kauf-unique.de generated $2,050,264 in online sales, significantly surpassing the home_and_garden median of $120,627, with a conversion rate of 1.00-1.50%, which is below the high benchmark of 3.47%. The average order value (AOV) ranged between $375-400, considerably lower than the sector's peak of $688, while total sessions reached 496,108, a stark contrast to homedepot.com’s leading figure of 184,815,510, and well above the median of 34,297. Overall, these metrics indicate a strong performance within its niche, albeit with opportunities for improvement in conversion and AOV.
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kauf-unique.de competitors

In May 2026, kauf-unique.de reported a revenue of $2,050,264 from 5,389 transactions over 496,108 sessions, with an average order value (AOV) of $375-400 and a conversion rate of 1.00-1.50%. Compared to competitors, beliani.de outperformed kauf-unique.de with a revenue of $3,610,414 and higher transactions (9,849), while maintaining a similar conversion rate. maisonsdumonde.com led the market significantly, achieving $24,452,061 in revenue from 86,070 transactions, although it had a lower AOV of $275-300. home24.de also excelled with a revenue of $18,952,814 from 68,688 transactions but a lower AOV of $275-300. pharao24.de lagged behind with just $720,641 in revenue from 871 transactions, demonstrating an exceptionally high AOV of $825-850. riess-ambiente.net recorded $1,076,931 in revenue with 2,876 transactions and a conversion rate of 0.50-1.00%. Overall, kauf-unique.de shows strong performance but faces stiff competition from its rivals.

beliani.de screenshot
#1 beliani.de
3.6M
Revenue
674.4K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
maisonsdumonde.com screenshot
#2 maisonsdumonde.com
24.5M
Revenue
11.5M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
pharao24.de screenshot
#3 pharao24.de
720.6K
Revenue
245.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
home24.de screenshot
#4 home24.de
19M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
riess-ambiente.net screenshot
#5 riess-ambiente.net
1.1M
Revenue
510.5K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
kauf-unique.de vs top market performers
kauf-unique.de
top retailers
conversion rate vs average order value for kauf-unique.de and its competitors
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Revenue share by device at kauf-unique.de

In May large majority of sales on kauf-unique.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on kauf-unique.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kauf-unique.de channels

Identify top traffic channels that drive growth for kauf-unique.deand discover how performance of traffic channels has changed over time.

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kauf-unique.de Google Ads spend

Evaluate kauf-unique.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kauf-unique.de devices

Review kauf-unique.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kauf-unique.de top markets

Explore kauf-unique.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kauf-unique.de country & global rank

Assess the ranking of kauf-unique.de among other retailers within its primary country and worldwide.

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