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Oct 2025
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Home/Insights/Retailers/allnatura.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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658.6K
Revenue
Oct 25
241.9K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The website allnatura.de offers a wide range of products. Their inventory includes various items such as furniture, mattresses, bedding, textiles, and home accessories. The platform primarily focuses on selling environmentally friendly and natural products, aiming to provide customers with sustainable options for enhancing their living spaces.

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allnatura.de Annual Revenue and Growth

allnatura.de's annual sales on its online store amounted to $15.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$15.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
allnatura.de revenue by year

allnatura.de's monthly revenueOVER TIME
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Over the past three months, allnatura.de revenue has experienced growth of 16%, compared to the preceding three months.

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allnatura.de revenue growth for last six months
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OVERVIEW
In October 2025, allnatura.de generated $658,645 in online sales, significantly exceeding the home_and_garden median of $117,921, while the largest competitor, homedepot.com, reached $1,418,970,899. The site's conversion rate ranged from 0.50% to 1.00%, lower than the category high of 3.47% and above the low of 0.7%. The average order value (AOV) was between $500 and $525, well below the high of $676 but above the low of $94. With 241,857 sessions, allnatura.de performed better than the median of 30,856 sessions in the industry, but far behind homedepot.com's 152,722,965 sessions.
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allnatura.de competitors

In October 2025, allnatura.de, with a revenue of €658,645 and 1,278 transactions from 241,857 sessions, falls slightly behind some of its competitors in terms of revenue and number of transactions. betten.de leads the pack with €1,373,185 in revenue and 1,286 transactions from 222,173 sessions, boasting a higher Average Order Value (AOV) of €1,050-€1,075. While allnatura.de's AOV falls in the range of €500-€525, wohnen.de follows closely with €600-€625 in AOV and a revenue of €591,804 from 966 transactions. pharao24.de and massivmoebel24.de also outperform allnatura.de in revenue and sessions, with AOV ranging from €800-€825 and €675-€700, respectively. Despite these competitors' higher revenues, allnatura.de manages to maintain a comparable conversion rate of 0.50-1.00%, putting it on par with its top competitors in this metric.

betten.de screenshot
#1 betten.de
1.4M
Revenue
222.2K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
wohnen.de screenshot
#2 wohnen.de
591.8K
Revenue
228.5K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
pharao24.de screenshot
#3 pharao24.de
739.4K
Revenue
334.1K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
massivmoebel24.de screenshot
#4 massivmoebel24.de
1M
Revenue
237.1K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
oeko-planet.com screenshot
#5 oeko-planet.com
252.2K
Revenue
46.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
allnatura.de vs top market performers
allnatura.de
top retailers
conversion rate vs average order value for allnatura.de and its competitors
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Revenue share by device at allnatura.de

In October large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allnatura.de channels

Identify top traffic channels that drive growth for allnatura.deand discover how performance of traffic channels has changed over time.

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allnatura.de Google Ads spend

Evaluate allnatura.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allnatura.de devices

Review allnatura.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allnatura.de top markets

Explore allnatura.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allnatura.de country & global rank

Assess the ranking of allnatura.de among other retailers within its primary country and worldwide.

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