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Jul 2026
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Home/Insights/Retailers/allnatura.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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312.3K
Revenue
Jul 26
197.5K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The website allnatura.de offers a wide range of products. Their inventory includes various items such as furniture, mattresses, bedding, textiles, and home accessories. The platform primarily focuses on selling environmentally friendly and natural products, aiming to provide customers with sustainable options for enhancing their living spaces.

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allnatura.de Annual Revenue and Growth

allnatura.de's annual sales on its online store amounted to $6.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allnatura.de revenue by year

allnatura.de's monthly revenueOVER TIME
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Over the past three months, allnatura.de revenue has experienced decline of 22%, compared to the preceding three months.

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allnatura.de revenue decline for last six months
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OVERVIEW
allnatura.de operates within the home and garden category, generating $312,000 in online sales for the month of July 2026. A typical store in the home and garden category generates around $118,000 a month. With a conversion rate ranging from 0.00-0.50%, allnatura.de is below the typical range of 0.64% to 3.35%. Its average order value (AOV) is $525-550, which is within the typical range of $99 to $687. The site attracted 197,000 sessions, significantly exceeding the typical store in the home and garden category, which sees around 33,500 sessions monthly. This performance highlights allnatura.de's notable engagement in the market.
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allnatura.de competitors

In July 2026, wohnen.de leads the market with a revenue of $572,000 and a notable 962 transactions from 175,000 sessions, achieving an AOV of $575-600 and a conversion rate of 0.50-1.00. In contrast, allnatura.de ranks fifth with $312,000 in revenue, lagging $396,000 behind pharao24.de, which boasts the highest revenue at $708,000. allnatura.de also trails wohnen.de by 384 transactions, securing only 578 in comparison. While allnatura.de has a significant 197,000 sessions, it still trails pharao24.de by 50,000 sessions, indicating a competitive landscape. In terms of AOV, allnatura.de's range of $525-550 is competitive, but it does not match the higher figures from competitors like betten.de and pharao24.de, which have AOVs of $1,050-1,075 and $800-825 respectively. Overall, while allnatura.de performs adequately, it has considerable ground to cover against its competitors in key metrics.

betten.de screenshot
#1 betten.de
500.9K
Revenue
162.9K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
wohnen.de screenshot
#2 wohnen.de
572K
Revenue
175.2K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
pharao24.de screenshot
#3 pharao24.de
707.7K
Revenue
246.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
massivmoebel24.de screenshot
#4 massivmoebel24.de
576.9K
Revenue
153.6K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
oeko-planet.com screenshot
#5 oeko-planet.com
140.2K
Revenue
24.5K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
allnatura.de vs top market performers
allnatura.de
top retailers
conversion rate vs average order value for allnatura.de and its competitors
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Revenue share by device at allnatura.de

In July large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allnatura.de channels

Identify top traffic channels that drive growth for allnatura.deand discover how performance of traffic channels has changed over time.

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allnatura.de Google Ads spend

Evaluate allnatura.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allnatura.de devices

Review allnatura.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allnatura.de top markets

Explore allnatura.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allnatura.de country & global rank

Assess the ranking of allnatura.de among other retailers within its primary country and worldwide.

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