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Jan 2026
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Home/Insights/Retailers/allnatura.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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575.7K
Revenue
Jan 26
237.2K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The website allnatura.de offers a wide range of products. Their inventory includes various items such as furniture, mattresses, bedding, textiles, and home accessories. The platform primarily focuses on selling environmentally friendly and natural products, aiming to provide customers with sustainable options for enhancing their living spaces.

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allnatura.de Annual Revenue and Growth

allnatura.de's annual sales on its online store amounted to $6.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allnatura.de revenue by year

allnatura.de's monthly revenueOVER TIME
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Over the past three months, allnatura.de revenue has experienced growth of 52%, compared to the preceding three months.

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allnatura.de revenue growth for last six months
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OVERVIEW
In January 2026, allnatura.de generated $575,697 in online sales, significantly outperforming the home and garden median of $122,772, but falling short of the industry leader, homedepot.com, at $1.46 billion. The site recorded a conversion rate between 0.00-0.50%, well below the high of 3.41%, with an average order value (AOV) of $475-500, also under the high of $677. allnatura.de attracted 237,163 sessions, far surpassing the home and garden median of 34,453, yet minuscule compared to homedepot.com's staggering 138,848,672 sessions, indicating potential for growth in traffic and conversion strategies.
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allnatura.de competitors

In January 2026, allnatura.de had a revenue of $575,697 with 1,161 transactions and 237,163 sessions. The average order value (AOV) ranged between $475-500, and the conversion rate was between 0.00-0.50%. Compared to its competitors, allnatura.de falls behind in revenue when compared to betten.de with $1,751,807. However, it outperforms wohnen.de with $581,570 and pharao24.de with $776,379. In terms of transactions and sessions, allnatura.de ranks lower than massivmoebel24.de with 1,696 transactions and 282,107 sessions. The AOV for allnatura.de is comparable to wohnen.de and pharao24.de, but lower than betten.de and massivmoebel24.de. The conversion rate for allnatura.de is in line with wohnen.de and pharao24.de, but lower than betten.de and massivmoebel24.de. oeko-planet.com has the lowest revenue among the competitors at $209,028, but with a higher conversion rate of 2.00-2.50%.

betten.de screenshot
#1 betten.de
1.8M
Revenue
311.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
wohnen.de screenshot
#2 wohnen.de
581.6K
Revenue
221.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
pharao24.de screenshot
#3 pharao24.de
776.4K
Revenue
343.5K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
massivmoebel24.de screenshot
#4 massivmoebel24.de
1.1M
Revenue
282.1K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
oeko-planet.com screenshot
#5 oeko-planet.com
209K
Revenue
41.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
allnatura.de vs top market performers
allnatura.de
top retailers
conversion rate vs average order value for allnatura.de and its competitors
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Revenue share by device at allnatura.de

In January large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allnatura.de channels

Identify top traffic channels that drive growth for allnatura.deand discover how performance of traffic channels has changed over time.

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allnatura.de Google Ads spend

Evaluate allnatura.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allnatura.de devices

Review allnatura.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allnatura.de top markets

Explore allnatura.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allnatura.de country & global rank

Assess the ranking of allnatura.de among other retailers within its primary country and worldwide.

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