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Aug 2026
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Home/Insights/Retailers/allnatura.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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370K
Revenue
Aug 26
233.4K
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$500-600
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The website allnatura.de offers a wide range of products. Their inventory includes various items such as furniture, mattresses, bedding, textiles, and home accessories. The platform primarily focuses on selling environmentally friendly and natural products, aiming to provide customers with sustainable options for enhancing their living spaces.

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allnatura.de Annual Revenue and Growth

allnatura.de's annual sales on its online store amounted to $6.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allnatura.de revenue by year

allnatura.de's monthly revenueOVER TIME
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Over the past three months, allnatura.de revenue has experienced decline of 12%, compared to the preceding three months.

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allnatura.de revenue decline for last six months
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OVERVIEW
allnatura.de operates within the home and garden category, generating $370,000 in revenue from online sales in August 2026. This figure significantly exceeds the revenue of a typical store in the home and garden category, which is around $130,000 per month. However, allnatura.de's conversion rate falls within the low end of the typical range at 0.00-0.50%, while a typical store in the home and garden category sees conversion rates between 0.64% and 3.35%. With an average order value (AOV) of $525-550, allnatura.de's AOV is also within the typical range of $98 to $688. The site attracted 233,000 sessions, far exceeding the approximately 36,700 sessions seen by a typical store in the home and garden category.
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allnatura.de competitors

In August 2026, pharao24.de achieved a significant revenue of $1.1 million with 1,428 transactions across 383,000 sessions, showcasing an AOV of $750-775. It leads the competition in all key metrics. Following closely, wohnen.de generated $731,000 from 1,282 transactions over 216,000 sessions, with an AOV of $550-575, while massivmoebel24.de earned $718,000 from 1,005 transactions across 186,000 sessions, boasting an AOV of $700-725. allnatura.de recorded a revenue of $370,000 from 684 transactions over 233,000 sessions, placing it fifth in revenue and fourth in transactions. Its AOV ranges from $525-550, which is competitive but trails behind several rivals. betten.de generated $633,000 from 586 transactions over 202,000 sessions, sharing the same conversion rate as allnatura.de. oeko-planet.com, with a revenue of $144,000 from 625 transactions across 24,800 sessions, has the highest conversion rate but lags in overall revenue and transactions.

betten.de screenshot
#1 betten.de
633.1K
Revenue
201.5K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
wohnen.de screenshot
#2 wohnen.de
731.2K
Revenue
216.5K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
pharao24.de screenshot
#3 pharao24.de
1.1M
Revenue
382.9K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
massivmoebel24.de screenshot
#4 massivmoebel24.de
717.7K
Revenue
185.6K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
oeko-planet.com screenshot
#5 oeko-planet.com
143.7K
Revenue
24.8K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
allnatura.de vs top market performers
allnatura.de
top retailers
conversion rate vs average order value for allnatura.de and its competitors
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Revenue share by device at allnatura.de

In August large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allnatura.de channels

Identify top traffic channels that drive growth for allnatura.deand discover how performance of traffic channels has changed over time.

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allnatura.de Google Ads spend

Evaluate allnatura.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allnatura.de devices

Review allnatura.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allnatura.de top markets

Explore allnatura.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allnatura.de country & global rank

Assess the ranking of allnatura.de among other retailers within its primary country and worldwide.

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