May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

oneida.com

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338.1K

Revenue

105.5K

Sessions

2.0-2.5%

Conversion rate

$150-175

Average order value

Online only revenue for oneida.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: HOME AND GARDEN
D2C

Oneida.com is a website that offers a wide range of products for the home and kitchen. They sell various flatware sets, kitchenware, dinnerware, stemware, and cookware. Additionally, the website provides customers with options to shop by collection, material, and occasion for a convenient and comprehensive shopping experience.

oneida.com’s revenueOVER TIME
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Over the past three months, oneida.com revenue has experienced decline of 31%, compared to the preceding three months.

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oneida.com revenue decline for last six months

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OVERVIEW

In May 2024, oneida.com in the home_and_garden category had online sales revenue of $338,097, a conversion rate of 2.00-2.50%, and an average order value (AOV) of $150-175. The highest AOV in the category was $709, while the lowest was $92. With 105,536 sessions, oneida.com falls below the highest sessions of 48,325,788 from harborfreight.com. Despite the median revenue in the category being $196,711, oneida.com outperformed with its revenue. The very high conversion rate in the category is 3.02%, compared to oneida.com's 2.00-2.50%.

oneida.com competitors

In comparison to its competitors, oneida.com falls slightly behind in terms of revenue with $338,097, while libertytabletop.com leads the pack with $757,164. oneida.com also has fewer transactions at 2,220 compared to mikasa.com's 5,624. However, oneida.com boasts a competitive AOV range of $150-175, matching both libertytabletop.com and mikasa.com. The conversion rate for oneida.com sits at 2.00-2.50%, placing it in the middle of the pack. In contrast, cambridgehome.com has the highest conversion rate at 3.50-4.00%. Overall, while oneida.com may not be the top performer in terms of revenue and transactions, its solid AOV range and decent conversion rate demonstrate its competitive standing within the market.

#1 silversuperstore.com

197.4K

Revenue

45.6K

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

#2 libertytabletop.com

757.2K

Revenue

145.4K

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#3 cambridgehome.com

104.2K

Revenue

18.6K

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#4 mikasa.com

933.6K

Revenue

200.6K

Sessions

2.5-3.0%

Conv. rate

$150-175

AOV

#5 sambonet-shop.com

79.4K

Revenue

31.8K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

oneida.com vs top market performers

oneida.com

top retailers

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oneida.com brandsby revenue

Oneida

Top retailers:kohls.com amazon.com dillards.com

Moda

Top retailers:fortworthfabricstudio.com ebay.co.uk ebay.com

Easton

Top retailers:amazon.com ebay.com walmart.com

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Top retailers:kroger.com wayfair.com amazon.com

oneida.com categoriesby revenue

Flatware Sets

Top retailers:etsy.com macys.com amazon.com

Cookware Sets

Top retailers:macys.com amazon.com hexclad.com

Bakeware Sets

Top retailers:amazon.com amazon.co.uk walmart.com

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Top retailers:ebay.com temu.com etsy.com

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Top retailers:amazon.com macys.com sayweee.com

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oneida.com channels

Identify top traffic channels that drive growth for oneida.comand discover how performance of traffic channels has changed over time.

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oneida.com Google Ads spend

Evaluate oneida.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oneida.com devices

Review oneida.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oneida.com top markets

Explore oneida.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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