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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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30.8K
Revenue
Sep 26
19.6K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com Annual Revenue and Growth

bellaffair.com's annual sales on its online store amounted to $509.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$509.6K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bellaffair.com revenue by year

bellaffair.com's monthly revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced decline of 27%, compared to the preceding three months.

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bellaffair.com revenue decline for last six months
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OVERVIEW
In September 2026, bellaffair.com recorded 19,600 sessions, significantly above the average store in the beauty and cosmetics category, which sees around 14,500 sessions monthly. The site's revenue for online sales reached $30,800, slightly below the typical $35,500 in this category. Its conversion rate stands at 2.00-2.50%, fitting within the average range of 1.06% to 4.56%. Additionally, bellaffair.com’s average order value (AOV) is $50-75, aligning with the typical AOV range of $50 to $214 in the beauty and cosmetics category.
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bellaffair.com competitors

bellaffair.com trails its competitors most significantly in revenue, generating $30,800 compared to nuskin.com’s impressive $14.3 million. In terms of transactions, bellaffair.com records 435, while nuskin.com leads with 85,400. Although bellaffair.com’s average order value (AOV) ranges from $50-75, aligning with beautycarechoices.com’s AOV, the latter generates $193,000 in revenue. Sessions show a similar trend, with bellaffair.com at 19,600, while olaplex.com surpasses this with 1.2 million. As of September 2026, bellaffair.com has a conversion rate between 2.00-2.50%, falling short of competitors like nuskin.com, which boasts a rate of 7.50-8.00%. Overall, bellaffair.com ranks 6 of 6 across all key performance metrics.

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8.3M
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718.9K
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#3 hair-shop.com
350.9K
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2.5-3.0%
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$125-150
AOV
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24.4M
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13.0-13.5%
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$250-275
AOV
beautycarechoices.com screenshot
#5 beautycarechoices.com
192.7K
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93.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
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Industries bellaffair.com operates in

bellaffair.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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