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Oct 2025
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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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31.1K
Revenue
Oct 25
18.3K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com Annual Revenue and Growth

bellaffair.com's annual sales on its online store amounted to $665.1K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$665.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bellaffair.com revenue by year

bellaffair.com's monthly revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced growth of 1.6%, compared to the preceding three months.

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bellaffair.com revenue growth for last six months
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OVERVIEW
In October 2025, bellaffair.com generated $31,136 in revenue from online sales, slightly below the BEAUTY AND COSMETICS median of $41,294. The site achieved a conversion rate of 2.00-2.50%, within the range of industry standards, while its average order value (AOV) of $50-75 is competitive but lower than the high end of $202. With 18,337 sessions, bellaffair.com exceeded the median of 18,156 but remains far behind market leader themancompany.com, which boasts $119,786,747 in revenue. Overall, these metrics reflect steady performance in a highly competitive industry.
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bellaffair.com competitors

In October 2025, bellaffair.com generated a revenue of $31,136 from 433 transactions and 18,337 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 2.00-2.50%. Comparing bellaffair.com to its competitors, we see that aveda.com leads the pack with a revenue of $3,302,894 from 20,471 transactions and 709,111 sessions, boasting an AOV of $150-175 and a conversion rate of 2.50-3.00%. nuskin.com follows closely with a revenue of $9,581,959 from 67,279 transactions and 889,878 sessions, achieving a high conversion rate of 7.50-8.00%. While bellaffair.com falls behind in revenue compared to these top competitors, it does have a comparable AOV and conversion rate to other similar domains such as hair-shop.com and beautycarechoices.com, showcasing potential for growth in the market.

wella.com screenshot
#1 wella.com
541.7K
Revenue
654.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#2 saloncentric.com
4.6M
Revenue
522.2K
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
hair-shop.com screenshot
#3 hair-shop.com
214K
Revenue
66K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
cosmoprofbeauty.com screenshot
#4 cosmoprofbeauty.com
17.6M
Revenue
547.9K
Sessions
11.5-12.0%
Conv. rate
$250-275
AOV
beautycarechoices.com screenshot
#5 beautycarechoices.com
209.4K
Revenue
88.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
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Revenue share by device at bellaffair.com

In October large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In October large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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