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Sep 2025
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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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31.8K
Revenue
Sep 25
18.5K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com Annual Revenue and Growth

bellaffair.com's annual sales on its online store amounted to $665.1K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$665.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bellaffair.com revenue by year

bellaffair.com's monthly revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced growth of 13%, compared to the preceding three months.

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bellaffair.com revenue growth for last six months
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OVERVIEW
In September 2025, bellaffair.com generated $31,752 in online sales, slightly below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate between 2.00-2.50%, which falls within the industry's range but short of the high benchmark of 4.54%. The average order value (AOV) was between $50-75, significantly lower than the high AOV of $203, with 18,528 sessions, slightly below the median of 18,928, while ulta.com leads with $93,223,020 in revenue and sephora.com boasts 45,764,193 sessions, highlighting bellaffair.com's room for growth in this competitive market.
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bellaffair.com competitors

In September 2025, bellaffair.com reported a revenue of $31,752 with 448 transactions and 18,528 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. When compared to its competitors, bellaffair.com falls short in terms of revenue and sessions. aveda.com leads the pack with a revenue of $2,757,685 and 710,678 sessions, while Nu Skin follows closely with $9,662,483 in revenue and over a million sessions. In terms of AOV and conversion rate, bellaffair.com is on par with beautycarechoices.com, both boasting an AOV of $50-75 and a conversion rate of 3.00-3.50%. Overall, bellaffair.com could benefit from increasing its revenue and sessions to stay competitive in the online beauty market.

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537.3K
Revenue
661.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#2 saloncentric.com
4.6M
Revenue
512.6K
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
hair-shop.com screenshot
#3 hair-shop.com
235.8K
Revenue
68.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
cosmoprofbeauty.com screenshot
#4 cosmoprofbeauty.com
14.7M
Revenue
468K
Sessions
11.5-12.0%
Conv. rate
$250-275
AOV
beautycarechoices.com screenshot
#5 beautycarechoices.com
181K
Revenue
88.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
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Revenue share by device at bellaffair.com

In September large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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