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May 2026
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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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52.6K
Revenue
May 26
29.5K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com Annual Revenue and Growth

bellaffair.com's annual sales on its online store amounted to $509.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$509.6K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bellaffair.com revenue by year

bellaffair.com's monthly revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced decline of 13%, compared to the preceding three months.

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bellaffair.com revenue decline for last six months
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OVERVIEW
In May 2026, bellaffair.com, a lifestyle and beauty cosmetics website, generated online sales revenue of $52,584, surpassing the industry median of $41,533. With a conversion rate between 2.00-2.50%, it remains competitive, although below the high of 4.55% for the sector. The average order value (AOV) ranges from $75 to $100, notably lower than the high of $205. bellaffair.com recorded 29,514 sessions, which is above the industry median of 16,416 but far below the top competitor, sephora.com, which boasts over 60 million sessions, indicating potential for growth and improved engagement.
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bellaffair.com competitors

In May 2026, bellaffair.com generated $52,584 in revenue from 648 transactions across 29,514 sessions, with an average order value (AOV) between $75-100 and a conversion rate of 2.00-2.50%. In comparison, aveda.com significantly outperformed with $3,106,862 in revenue and 17,749 transactions, though its AOV of $175-200 indicates a higher price point. Meanwhile, nuskin.com led the pack with an impressive revenue of $15,550,200 and a conversion rate of 8.50-9.00%, suggesting a strong customer base. olaplex.com, with $2,400,792 in revenue and a conversion rate of 2.50-3.00%, was a close competitor. Other sites like hair-shop.com and beautycarechoices.com had revenues of $295,341 and $247,663 respectively, with conversion rates of 2.50-3.00% and 4.00-4.50%, indicating that bellaffair.com maintains a niche position within a competitive landscape.

wella.com screenshot
#1 wella.com
546.6K
Revenue
728.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#2 saloncentric.com
9.2M
Revenue
839.3K
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
hair-shop.com screenshot
#3 hair-shop.com
295.3K
Revenue
87.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
cosmoprofbeauty.com screenshot
#4 cosmoprofbeauty.com
18.4M
Revenue
586.4K
Sessions
11.5-12.0%
Conv. rate
$250-275
AOV
beautycarechoices.com screenshot
#5 beautycarechoices.com
247.7K
Revenue
91.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
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Revenue share by device at bellaffair.com

In May large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In May large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries bellaffair.com operates in

bellaffair.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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