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Jul 2025
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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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42.3K
Revenue
24K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com's revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced decline of 31%, compared to the preceding three months.

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bellaffair.com revenue decline for last six months
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OVERVIEW
In July 2025, bellaffair.com, in the BEAUTY AND COSMETICS industry, generated $42,269 in online sales, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. The store had 23,963 sessions, while the top performer in the category, themancompany.com, achieved $113,233,299 in revenue and sephora.com recorded 41,064,568 sessions. The median revenue for BEAUTY AND COSMETICS is $48,182, with a high conversion rate of 4.31% and an AOV of $211, and a low conversion rate of 1.0% and an AOV of $51.
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bellaffair.com competitors

In July 2025, bellaffair.com generated a revenue of $42,269 from 563 transactions and 23,963 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.00-2.50%. Comparing bellaffair.com to its competitors, we can see that aveda.com stands out with a revenue of $2,463,162 from 14,145 transactions and 598,677 sessions, featuring a higher AOV of $150-175 but a similar conversion rate. nuskin.com leads the pack with a revenue of $10,659,873 from 75,010 transactions and 1,201,951 sessions, showcasing a higher AOV of $125-150 and a significantly higher conversion rate of 6.00-6.50%. Other competitors like hair-shop.com, beautycarechoices.com, and olaplex.com also present varying metrics in revenue, transactions, sessions, AOV, and conversion rates when compared to bellaffair.com in the beauty and hair care industry.

wella.com screenshot
#1 wella.com
625.2K
Revenue
721.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#2 saloncentric.com
5.1M
Revenue
609.1K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
hair-shop.com screenshot
#3 hair-shop.com
290K
Revenue
89.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
cosmoprofbeauty.com screenshot
#4 cosmoprofbeauty.com
16.2M
Revenue
468.2K
Sessions
11.0-11.5%
Conv. rate
$300-325
AOV
beautycarechoices.com screenshot
#5 beautycarechoices.com
171.4K
Revenue
73.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
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Revenue share by device at bellaffair.com

In July large majority of sales on bellaffair.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on bellaffair.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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