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Jan 2026
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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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66.3K
Revenue
Jan 26
35.7K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com Annual Revenue and Growth

bellaffair.com's annual sales on its online store amounted to $509.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$509.6K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
bellaffair.com revenue by year

bellaffair.com's monthly revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced growth of 50%, compared to the preceding three months.

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bellaffair.com revenue growth for last six months
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OVERVIEW
In January 2026, bellaffair.com, operating in the BEAUTY AND COSMETICS sector, generated online sales revenue of $66,328, surpassing the industry median of $51,477. Its conversion rate of 2.50-3.00% is competitive, yet below the high benchmark of 4.7%. The average order value (AOV) ranged between $50-75, also below the industry's high of $194, while total sessions reached 35,738, exceeding the median of 22,631 but significantly trailing ulta.com's leading figure of 47,691,438. Overall, bellaffair.com demonstrates solid performance, showcasing potential for growth in a competitive landscape.
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bellaffair.com competitors

In January 2026, bellaffair.com generated $66,328 in revenue from 992 transactions and 35,738 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, aveda.com had a significantly higher revenue of $2,877,066 from 18,433 transactions and 786,390 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. nuskin.com outperformed bellaffair.com as well, with revenue reaching $10,652,261 from 75,207 transactions and 932,218 sessions, along with an AOV of $125-150 and an impressive conversion rate of 8.00-8.50%. bellaffair.com had similar revenue to beautycarechoices.com at $120,425, but fewer transactions and sessions. olaplex.com, with $2,315,875 in revenue, had a higher number of transactions and sessions compared to bellaffair.com, along with a slightly higher AOV and conversion rate.

wella.com screenshot
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526.2K
Revenue
648.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#2 saloncentric.com
7M
Revenue
721.5K
Sessions
7.5-8.0%
Conv. rate
$100-125
AOV
cosmoprofbeauty.com screenshot
#3 cosmoprofbeauty.com
22.2M
Revenue
653.3K
Sessions
12.5-13.0%
Conv. rate
$250-275
AOV
beautycarechoices.com screenshot
#4 beautycarechoices.com
120.4K
Revenue
92K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
amr.com.au screenshot
#5 amr.com.au
239.9K
Revenue
175.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
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Revenue share by device at bellaffair.com

In January large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In January large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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