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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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41.9K
Revenue
Jul 26
23.1K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com Annual Revenue and Growth

bellaffair.com's annual sales on its online store amounted to $509.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$509.6K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bellaffair.com revenue by year

bellaffair.com's monthly revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced decline of 17%, compared to the preceding three months.

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bellaffair.com revenue decline for last six months
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OVERVIEW
bellaffair.com attracted 23,100 sessions in July 2026, significantly higher than the average store in the beauty and cosmetics category, which sees around 17,100 sessions. The site generated $41,900 in online sales, surpassing the average store in the beauty and cosmetics category's revenue of $39,200. With a conversion rate between 2.00-2.50%, bellaffair.com is comfortably within the typical range of 1.1% to 4.37%. The average order value (AOV) of $75-100 also falls within the typical AOV range of $52 to $207 for the category.
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bellaffair.com competitors

In July 2026, bellaffair.com trails its competitors most significantly in revenue, generating only $41,900 compared to nuskin.com’s $16.3 million, a gap of 16.3 million. Additionally, bellaffair.com ranks last in transactions, with only 487 compared to nuskin.com’s 99,500, falling short by 99,000. The site also lags in sessions, attracting just 23,100, while nuskin.com leads with 1.1 million, trailing by 1.1 million. Although bellaffair.com’s average order value (AOV) of $75-100 aligns with that of olaplex.com and is lower than the AOV of aveda.com ($225-250) and nuskin.com ($150-175), its conversion rate of 2.00-2.50% is competitive, though still lower than several rivals, including beautycarechoices.com at 3.50-4.00%.

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11.3M
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1.1M
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7.5-8.0%
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#3 hair-shop.com
337.9K
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2.5-3.0%
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AOV
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32.2M
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Sessions
13.0-13.5%
Conv. rate
$325-350
AOV
beautycarechoices.com screenshot
#5 beautycarechoices.com
296.1K
Revenue
112.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
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Industries bellaffair.com operates in

bellaffair.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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