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May 2025
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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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28.9K
Revenue
15.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com's revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced decline of 32%, compared to the preceding three months.

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bellaffair.com revenue decline for last six months
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OVERVIEW
In May 2025, bellaffair.com, a BEAUTY AND COSMETICS website, had online sales revenue of $28,937 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. Compared to the industry median revenue of $46,882, bellaffair.com's performance falls below average. The highest conversion rate in the industry is 4.51%, while the highest AOV is $213 and the lowest is $53. With 15,331 sessions, bellaffair.com lags behind the industry median of 19,997 sessions, with the top store sephora.com having 38,510,361 sessions.
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bellaffair.com competitors

In May 2025, bellaffair.com generated $28,937 in revenue from 375 transactions and 15,331 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. When compared to its competitors, bellaffair.com falls behind in terms of revenue and transactions. For example, nuskin.com generated $11,942,516 in revenue from 83,527 transactions and 980,687 sessions, with an AOV of $125-150 and an impressive conversion rate of 8.50-9.00%. However, bellaffair.com is on par with olaplex.com in terms of AOV and conversion rate, as both websites have similar metrics in these domains. Overall, bellaffair.com has room for growth in increasing its revenue and transactions to compete more effectively with its top-performing competitors in the beauty industry.

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Sessions
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Conv. rate
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AOV
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Sessions
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Conv. rate
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AOV
bellaffair.com vs top market performers
bellaffair.com
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conversion rate vs average order value for bellaffair.com and its competitors
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Revenue share by device at bellaffair.com

In May large majority of sales on bellaffair.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on bellaffair.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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