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Nov 2025
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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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43.7K
Revenue
Nov 25
22K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com Annual Revenue and Growth

bellaffair.com's annual sales on its online store amounted to $665.1K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$665.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bellaffair.com revenue by year

bellaffair.com's monthly revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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bellaffair.com revenue decline for last six months
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OVERVIEW
In November 2025, bellaffair.com generated $43,703 in online sales with a conversion rate of 2.50-3.00%, slightly below the industry median of $52,547 and a high of 5.32%. Their average order value (AOV) ranged from $50 to $75, significantly lower than the high of $204 in the BEAUTY AND COSMETICS sector. The site attracted 22,010 sessions, surpassing the median of 19,748 but far behind sephora.com’s impressive 76,114,809 sessions. Overall, bellaffair.com shows competitive performance within its niche, highlighting growth opportunities to align closer with top competitors.
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bellaffair.com competitors

In November 2025, bellaffair.com had a revenue of $43,703 with 604 transactions and 22,010 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, we see that aveda.com had significantly higher revenue of $4,961,120 with 30,541 transactions and 963,250 sessions, boasting an AOV of $150-175 and a conversion rate of 3.00-3.50%. nuskin.com also outperformed bellaffair.com with revenue of $13,619,197, 93,614 transactions, 1,036,666 sessions, an AOV of $125-150, and a high conversion rate of 9.00-9.50%. While bellaffair.com had a similar AOV to Beauty Care Choices at $50-75, its conversion rate was lower. olaplex.com had a higher revenue than bellaffair.com, but a slightly lower conversion rate. Overall, bellaffair.com falls behind in revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors in November 2025.

wella.com screenshot
#1 wella.com
585.9K
Revenue
649.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#2 saloncentric.com
7.1M
Revenue
719.5K
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
hair-shop.com screenshot
#3 hair-shop.com
239.9K
Revenue
65.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
cosmoprofbeauty.com screenshot
#4 cosmoprofbeauty.com
20.6M
Revenue
583.9K
Sessions
13.0-13.5%
Conv. rate
$250-275
AOV
beautycarechoices.com screenshot
#5 beautycarechoices.com
219.6K
Revenue
88.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
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Revenue share by device at bellaffair.com

In November large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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