Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jun 2026
All countries
Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for bellaffair.combellaffair.com

Start benchmarking for free
Sign in with GoogleSign up with Google
50.7K
Revenue
Jun 26
26.9K
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
Loading...

Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

bellaffair.com Annual Revenue and Growth

bellaffair.com's annual sales on its online store amounted to $509.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$509.6K
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
bellaffair.com revenue by year

bellaffair.com's monthly revenueOVER TIME
View real-time data

Over the past three months, bellaffair.com revenue has experienced decline of 22%, compared to the preceding three months.

View real-time data
bellaffair.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In June 2026, bellaffair.com generated $50,720 in online sales, surpassing the BEAUTY AND COSMETICS median of $40,079, with a conversion rate between 2.00-2.50%, notably higher than the sector's low of 1.17% but below the high of 4.53%. Its average order value (AOV) ranged from $75-100, well below the industry high of $208 but above the low of $52. The site attracted 26,893 sessions, significantly exceeding the median of 16,700, yet still a fraction of the 57,073,774 sessions seen at sephora.com, highlighting bellaffair's competitive position in the market.
Read more

bellaffair.com competitors

In June 2026, bellaffair.com reported a revenue of $50,720 from 592 transactions over 26,893 sessions, achieving an AOV of $75-100 and a conversion rate of 2.00-2.50%. Comparatively, aveda.com led significantly with a revenue of $3,934,393 from 21,257 transactions over 832,689 sessions, yielding an AOV of $175-200 and a conversion rate of 2.50-3.00%. nuskin.com dominated the market with a revenue of $16,634,685 and a remarkable conversion rate of 9.00-9.50%. hair-shop.com, with revenue of $328,919, had a conversion rate of 2.50-3.00%. Meanwhile, beautycarechoices.com generated $249,860 with a higher conversion rate of 3.50-4.00%. olaplex.com achieved $2,187,315 in revenue, matching bellaffair.com's AOV but with a better conversion rate. Overall, while bellaffair.com performs respectably, it trails behind larger competitors in both revenue and market reach.

wella.com screenshot
#1 wella.com
499.6K
Revenue
648.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
saloncentric.com screenshot
#2 saloncentric.com
9.7M
Revenue
875.9K
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
hair-shop.com screenshot
#3 hair-shop.com
328.9K
Revenue
87.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
cosmoprofbeauty.com screenshot
#4 cosmoprofbeauty.com
28.5M
Revenue
782.3K
Sessions
12.0-12.5%
Conv. rate
$275-300
AOV
beautycarechoices.com screenshot
#5 beautycarechoices.com
249.9K
Revenue
88.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at bellaffair.com

In June large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In June large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries bellaffair.com operates in

bellaffair.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard