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Apr 2026
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Home/Insights/Retailers/bellaffair.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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47.6K
Revenue
Apr 26
24.3K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Bellaffair.com is a comprehensive online platform known for selling a wide range of beauty and haircare products. Their inventory consists of a diverse array of items including cosmetics, skincare, hair tools, hair extensions, and haircare products from various well-known brands. The website offers convenience and access to a plethora of beauty products.

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bellaffair.com Annual Revenue and Growth

bellaffair.com's annual sales on its online store amounted to $509.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$509.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bellaffair.com revenue by year

bellaffair.com's monthly revenueOVER TIME
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Over the past three months, bellaffair.com revenue has experienced decline of 32%, compared to the preceding three months.

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bellaffair.com revenue decline for last six months
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OVERVIEW
In April 2026, bellaffair.com generated $47,612 in online sales, outperforming the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 2.00-2.50%, below the industry high of 4.38% but above the low of 1.08%. The Average Order Value (AOV) ranged from $75 to $100, significantly lower than the category's high of $195 and above the low of $45. The website recorded 24,321 sessions, surpassing the median of 20,819, but far behind the industry leader, sephora.com, which attracted an impressive 84,653,344 sessions.
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bellaffair.com competitors

In April 2026, bellaffair.com reported a revenue of $47,612 from 597 transactions over 24,321 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, competitors like nuskin.com significantly outperformed bellaffair.com, achieving $11,308,833 in revenue from 69,673 transactions across 1,093,671 sessions, with a higher AOV of $150-175 and a robust conversion rate of 6.00-6.50%. aveda.com also stood out, generating $2,363,913 with an AOV of $100-125 and a similar conversion rate. Other rivals like olaplex.com and beautycarechoices.com had revenues of $1,983,870 and $345,531, respectively, but both featured higher conversion rates than bellaffair.com. Overall, while bellaffair.com has a niche presence, it lags behind its more established competitors in revenue and transaction metrics, highlighting opportunities for growth.

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beautycarechoices.com screenshot
#5 beautycarechoices.com
345.5K
Revenue
116.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bellaffair.com vs top market performers
bellaffair.com
top retailers
conversion rate vs average order value for bellaffair.com and its competitors
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Revenue share by device at bellaffair.com

In April large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In April large majority of sales on bellaffair.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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bellaffair.com channels

Identify top traffic channels that drive growth for bellaffair.comand discover how performance of traffic channels has changed over time.

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bellaffair.com Google Ads spend

Evaluate bellaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellaffair.com devices

Review bellaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellaffair.com top markets

Explore bellaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellaffair.com country & global rank

Assess the ranking of bellaffair.com among other retailers within its primary country and worldwide.

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