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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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128.5K
Revenue
44.3K
Sessions
0.5-1.0%
Conversion rate
$500-600
Average order value
Online only revenue for morrellwine.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Morrellwine.com is a website that specializes in the sale of wines. They offer a wide variety of affordable and high-end wine selections, including red, white, sparkling, and fortified wines from renowned vineyards worldwide. In addition to wines, the website also provides useful information like tasting notes and ratings to assist customers in making informed purchasing decisions.

morrellwine.com’s revenueOVER TIME
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Over the past three months, morrellwine.com revenue has experienced decline of 22%, compared to the preceding three months.

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morrellwine.com revenue decline for last six months
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OVERVIEW
In May 2024, morrellwine.com in the FOOD AND DRINK industry generated $128,542 in online sales, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $500-525. The website had 44,286 sessions, with kroger.com leading with 34,536,186 sessions. The median revenue in the category was $87,865, the highest online store revenue being $323,186,802. A very high conversion rate in FOOD AND DRINK is 5.04%, with a very low rate at 1.48%. The highest AOV is $187, while the lowest is $53, with a median session count at 34,127.
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morrellwine.com competitors

morrellwine.com lags behind its competitors in terms of revenue, with only $128,542 compared to the top performer klwines.com with $5,956,065. In terms of transactions, morrellwine.com falls short with 249 transactions compared to klwines.com with 16,873 transactions. morrellwine.com also has significantly fewer sessions at 44,286 compared to klwines.com with 557,460 sessions. The average order value (AOV) for morrellwine.com is higher at $500-525, while competitors like crushwineco.com have a lower AOV of $200-225. However, morrellwine.com struggles with a lower conversion rate of 0.50-1.00%, while crushwineco.com boasts a higher conversion rate of 4.50-5.00%. Overall, morrellwine.com has room for improvement in terms of revenue, transactions, sessions, and conversion rate compared to its competitors.

#1 klwines.com
6M
Revenue
557.5K
Sessions
3.0-3.5%
Conv. rate
$350-375
AOV
#2 flatiron-wines.com
1.3M
Revenue
87.2K
Sessions
3.5-4.0%
Conv. rate
$375-400
AOV
#3 whwc.com
375.7K
Revenue
42.3K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
#4 wallywine.com
472.2K
Revenue
59.7K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
#5 crushwineco.com
341.2K
Revenue
31.9K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
morrellwine.com vs top market performers
morrellwine.com
top retailers
conversion rate vs average order value for morrellwine.com and its competitors
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morrellwine.com brandsby revenue

1
Logo for the macallanThe Macallan
2
Logo for courvoisierCourvoisier
3
Logo for james thompson & brotherJames Thompson & Brother

morrellwine.com categoriesby revenue

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brands overtime comparison

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morrellwine.com channels

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morrellwine.com Google Ads spend

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morrellwine.com devices

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morrellwine.com top markets

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morrellwine.com country & global rank

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