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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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191.7K
Revenue
108.5K
Sessions
1.5-2.0%
Conversion rate
$100-125
Average order value
Online only revenue for fathead.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Fathead.com is an e-commerce platform that specializes in selling life-sized, removable wall decals. Their products include a wide range of licensed wall graphics featuring popular sports, entertainment, and online gaming brands, as well as custom prints. Fathead.com offers customers the opportunity to personalize their spaces with high-quality, prefabricated wall art.

fathead.com’s revenueOVER TIME
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Over the past three months, fathead.com revenue has experienced decline of 42%, compared to the preceding three months.

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fathead.com revenue decline for last six months
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OVERVIEW
In August 2024, fathead.com in the SPORTS industry generated $191,683 in online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. The store had 108,527 sessions, falling below the highest session count of 47,108,136 from dickssportinggoods.com. Despite a lower revenue compared to garmin.com's $189,403,929, fathead.com performed above the median revenue in the industry at $99,192. Additionally, the conversion rate and AOV were within the average range, demonstrating solid performance metrics for the month.
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fathead.com competitors

When comparing fathead.com to its competitors in the custom decor industry, fathead.com lags behind in terms of revenue and transactions. imprint.com leads the pack with a revenue of $3,668,594 and 10,570 transactions, followed by cardboardcutoutstandees.com with $289,912 in revenue and 1,753 transactions. fathead.com falls in the middle in terms of sessions, with 108,527 compared to imprint.com's 219,978 and roommatesdecor.com's 107,236. However, fathead.com has a lower average order value (AOV) ranging from $100 to $125, while competitors like imprint.com and vispronet.com have higher AOVs ranging from $325 to $375. The conversion rate for fathead.com, at 1.50-2.00%, is on par with roommatesdecor.com and vispronet.com but lower than imprint.com and cardboardcutoutstandees.com, which have rates between 4.50-5.00%.

#1 cardboardcutoutstandees.com
289.9K
Revenue
38.8K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
#2 lifesizecustomcutouts.com
5.3K
Revenue
5.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
#3 roommatesdecor.com
149.5K
Revenue
107.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#4 vispronet.com
459.5K
Revenue
77.9K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
#5 imprint.com
3.7M
Revenue
220K
Sessions
4.5-5.0%
Conv. rate
$325-350
AOV
fathead.com vs top market performers
fathead.com
top retailers
conversion rate vs average order value for fathead.com and its competitors
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fathead.com brandsby revenue

1
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2
Logo for grimm industriesGrimm Industries

fathead.com categoriesby revenue

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brands overtime comparison

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fathead.com channels

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fathead.com Google Ads spend

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fathead.com devices

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fathead.com top markets

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fathead.com country & global rank

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