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Mar 2026
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Home/Insights/Retailers/brilliantearth.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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80.5M
Revenue
Mar 26
5.6M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$700-800
AOV
Mar 26
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Brilliantearth.com is an online platform offering a variety of socially responsible and ethically sourced diamond jewelry, engagement rings, wedding bands, and fine jewelry. They are committed to advancing social and environmental responsibility in the jewelry industry, as well as providing customers access to high-quality, carefully crafted pieces.

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brilliantearth.com Annual Revenue and Growth

brilliantearth.com's annual sales on its online store amounted to $757.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$757.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
brilliantearth.com revenue by year

brilliantearth.com's monthly revenueOVER TIME
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Over the past three months, brilliantearth.com revenue has experienced decline of 6.5%, compared to the preceding three months.

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brilliantearth.com revenue decline for last six months
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OVERVIEW
In March 2026, brilliantearth.com generated $80,484,970 in online sales, falling short of the LUXURY median revenue of $87,887, while achieving a conversion rate of 1.50-2.00%, below the sector's high of 2.77%. The average order value (AOV) ranged between $750-775, which is significantly lower than the industry's high of $954. With 5,603,873 sessions, brilliantearth.com ranked well below the leading competitor, pandora.net, which had 13,472,917 sessions, and also below the median sessions in the industry at 30,339. Overall, these metrics indicate room for growth and improvement in various aspects of performance.
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brilliantearth.com competitors

In March 2026, brilliantearth.com outperformed its competitors in terms of revenue, with a total of $80,484,970. The closest competitor in revenue was jared.com with $23,207,906, followed by zales.com with $19,020,074. In terms of transactions, brilliantearth.com had 105,692 transactions, while its closest competitor, kay.com, had 69,371 transactions. In terms of sessions, brilliantearth.com had 5,603,873 sessions, whereas kay.com had the highest number of sessions at 7,229,064. The Average Order Value (AOV) for brilliantearth.com ranged between $750-$775, while jamesallen.com had the highest AOV range of $950-$975. The conversion rate for brilliantearth.com ranged from 1.50-2.00%, placing it ahead of its competitors such as jared.com, zales.com, and kay.com, all of which had a conversion rate of 0.50-1.00%.

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32.3M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
jamesallen.com screenshot
#2 jamesallen.com
8M
Revenue
601.2K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
helzberg.com screenshot
#3 helzberg.com
3.2M
Revenue
861.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
zales.com screenshot
#4 zales.com
19M
Revenue
3M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
jared.com screenshot
#5 jared.com
23.2M
Revenue
3M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
brilliantearth.com vs top market performers
brilliantearth.com
top retailers
conversion rate vs average order value for brilliantearth.com and its competitors
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Revenue share by device at brilliantearth.com

In March large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilliantearth.com channels

Identify top traffic channels that drive growth for brilliantearth.comand discover how performance of traffic channels has changed over time.

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brilliantearth.com Google Ads spend

Evaluate brilliantearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliantearth.com devices

Review brilliantearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliantearth.com top markets

Explore brilliantearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliantearth.com country & global rank

Assess the ranking of brilliantearth.com among other retailers within its primary country and worldwide.

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