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Jan 2026
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Home/Insights/Retailers/brilliantearth.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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90.7M
Revenue
Jan 26
5.7M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$700-800
AOV
Jan 26
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Brilliantearth.com is an online platform offering a variety of socially responsible and ethically sourced diamond jewelry, engagement rings, wedding bands, and fine jewelry. They are committed to advancing social and environmental responsibility in the jewelry industry, as well as providing customers access to high-quality, carefully crafted pieces.

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brilliantearth.com Annual Revenue and Growth

brilliantearth.com's annual sales on its online store amounted to $757.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$757.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
brilliantearth.com revenue by year

brilliantearth.com's monthly revenueOVER TIME
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Over the past three months, brilliantearth.com revenue has experienced growth of 42%, compared to the preceding three months.

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brilliantearth.com revenue growth for last six months
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OVERVIEW
In January 2026, brilliantearth.com, the leading online store in the LUXURY sector, achieved impressive online sales revenue of $90,675,530, though slightly below the median of $104,222 for its industry. The website's conversion rate ranged from 2.00-2.50%, close to the industry's high of 2.76%. With an average order value (AOV) between $750 and $775, it remains competitive yet below the high of $983. The site recorded 5,689,943 sessions, significantly less than the highest competitor's 21,750,377 sessions, indicating room for growth in traffic to enhance its market presence further.
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brilliantearth.com competitors

In January 2026, brilliantearth.com outperformed its competitors in terms of revenue, with a total of $90,675,530. The next closest competitor was zales.com with $37,522,026 in revenue. brilliantearth.com also had the highest number of transactions at 117,817, compared to jared.com with 40,032 transactions. In terms of sessions, brilliantearth.com had 5,689,943 sessions, outperforming kay.com with 8,368,084 sessions. Additionally, brilliantearth.com had a higher average order value (AOV) range of $750-775, compared to kay.com with an AOV of $600-625. While brilliantearth.com had a competitive conversion rate of 2.00-2.50%, it was still behind jamesallen.com with a conversion rate of 1.00-1.50%. Overall, brilliantearth.com emerged as a leader in revenue and transactions among its competitors in the jewelry industry in January 2026.

bluenile.com screenshot
#1 bluenile.com
25.6M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
jamesallen.com screenshot
#2 jamesallen.com
9.2M
Revenue
623.2K
Sessions
1.5-2.0%
Conv. rate
$900-1000
AOV
helzberg.com screenshot
#3 helzberg.com
9.2M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
zales.com screenshot
#4 zales.com
37.5M
Revenue
3.1M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
jared.com screenshot
#5 jared.com
32.9M
Revenue
4.1M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
brilliantearth.com vs top market performers
brilliantearth.com
top retailers
conversion rate vs average order value for brilliantearth.com and its competitors
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Revenue share by device at brilliantearth.com

In January large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilliantearth.com channels

Identify top traffic channels that drive growth for brilliantearth.comand discover how performance of traffic channels has changed over time.

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brilliantearth.com Google Ads spend

Evaluate brilliantearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliantearth.com devices

Review brilliantearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliantearth.com top markets

Explore brilliantearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliantearth.com country & global rank

Assess the ranking of brilliantearth.com among other retailers within its primary country and worldwide.

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