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Nov 2025
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Home/Insights/Retailers/brilliantearth.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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98.8M
Revenue
Nov 25
5.7M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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Brilliantearth.com is an online platform offering a variety of socially responsible and ethically sourced diamond jewelry, engagement rings, wedding bands, and fine jewelry. They are committed to advancing social and environmental responsibility in the jewelry industry, as well as providing customers access to high-quality, carefully crafted pieces.

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brilliantearth.com Annual Revenue and Growth

brilliantearth.com's annual sales on its online store amounted to $599.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$599.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brilliantearth.com revenue by year

brilliantearth.com's monthly revenueOVER TIME
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Over the past three months, brilliantearth.com revenue has experienced growth of 80%, compared to the preceding three months.

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brilliantearth.com revenue growth for last six months
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OVERVIEW
In November 2025, brilliantearth.com led the LUXURY industry with impressive online sales revenue of $98,845,396, surpassing the median of $89,238, and maintaining a conversion rate between 2.00-2.50%, slightly below the high of 2.95%. With an average order value (AOV) of $750-775, it remains competitive against the sector's high of $975 and low of $75. The site recorded 5,726,309 sessions, significantly less than the leading competitor, pandora.net, which had 26,095,375 sessions, while the industry median stood at 27,171 sessions, showcasing both its strong market position and growth potential.
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brilliantearth.com competitors

In November 2025, brilliantearth.com outperformed its competitors in terms of revenue, with a total of $98,845,396. When compared to jamesallen.com, which had $24,945,348 in revenue, brilliantearth.com had significantly higher sales. Additionally, brilliantearth.com had more transactions (128,430) and sessions (5,726,309) than most of its competitors, showcasing a higher level of customer engagement. Despite having a slightly lower average order value (AOV) compared to some competitors like jamesallen.com and zales.com, brilliantearth.com maintained a solid conversion rate of 2.00-2.50%, indicating a strong ability to convert visitors into customers. Overall, brilliantearth.com demonstrated its competitive edge in the online jewelry market with impressive sales figures and customer engagement metrics.

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48.7M
Revenue
4.5M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
jamesallen.com screenshot
#2 jamesallen.com
24.9M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$900-1000
AOV
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#3 helzberg.com
11M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
zales.com screenshot
#4 zales.com
69.1M
Revenue
7.8M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
jared.com screenshot
#5 jared.com
36.9M
Revenue
5.3M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brilliantearth.com vs top market performers
brilliantearth.com
top retailers
conversion rate vs average order value for brilliantearth.com and its competitors
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Revenue share by device at brilliantearth.com

In November large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilliantearth.com channels

Identify top traffic channels that drive growth for brilliantearth.comand discover how performance of traffic channels has changed over time.

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brilliantearth.com Google Ads spend

Evaluate brilliantearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliantearth.com devices

Review brilliantearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliantearth.com top markets

Explore brilliantearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliantearth.com country & global rank

Assess the ranking of brilliantearth.com among other retailers within its primary country and worldwide.

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