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May 2026
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Home/Insights/Retailers/brilliantearth.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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51.7M
Revenue
May 26
5.6M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$700-800
AOV
May 26
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Brilliantearth.com is an online platform offering a variety of socially responsible and ethically sourced diamond jewelry, engagement rings, wedding bands, and fine jewelry. They are committed to advancing social and environmental responsibility in the jewelry industry, as well as providing customers access to high-quality, carefully crafted pieces.

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brilliantearth.com Annual Revenue and Growth

brilliantearth.com's annual sales on its online store amounted to $757.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$757.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
brilliantearth.com revenue by year

brilliantearth.com's monthly revenueOVER TIME
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Over the past three months, brilliantearth.com revenue has experienced decline of 31%, compared to the preceding three months.

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brilliantearth.com revenue decline for last six months
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OVERVIEW
In May 2026, brilliantearth.com generated online sales of $51,664,473, with a conversion rate of 1.00-1.50%, an average order value (AOV) of $725-750, and recorded 5,592,117 sessions, placing it below industry leaders like swatch.com, which had $112,960,060 in revenue and 23,070,457 sessions, while the median revenue for the LUXURY sector stood at $94,611, reflecting significant opportunities for growth given that a high conversion rate in the industry is 2.79% and a high AOV reaches $994.
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brilliantearth.com competitors

As of May 2026, brilliantearth.com leads the market with an impressive revenue of $51,664,473, outpacing competitors like kay.com ($44,551,766) and jared.com ($37,913,793). brilliantearth.com boasts a high number of transactions at 70,738, closely rivaled by kay.com with 73,855, while jared.com lags behind at 47,365. The site's average order value (AOV) of $725-750 is competitive, although jamesallen.com stands out with a higher AOV of $950-975. brilliantearth.com's conversion rate ranges from 1.00-1.50%, similar to jamesallen.com but superior to helzberg.com (0.50-1.00%) and jared.com (0.50-1.00%). In terms of traffic, brilliantearth.com garners 5,592,117 sessions, demonstrating its robust online presence compared to its peers. Overall, brilliantearth.com significantly excels in revenue and transactions while maintaining a competitive edge in conversion rates.

bluenile.com screenshot
#1 bluenile.com
39.2M
Revenue
3.6M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
jamesallen.com screenshot
#2 jamesallen.com
3.9M
Revenue
336K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
helzberg.com screenshot
#3 helzberg.com
7.7M
Revenue
992.9K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
jared.com screenshot
#4 jared.com
37.9M
Revenue
5.1M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
kay.com screenshot
#5 kay.com
44.6M
Revenue
9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
brilliantearth.com vs top market performers
brilliantearth.com
top retailers
conversion rate vs average order value for brilliantearth.com and its competitors
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Revenue share by device at brilliantearth.com

In May large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brilliantearth.com operates in

brilliantearth.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brilliantearth.com channels

Identify top traffic channels that drive growth for brilliantearth.comand discover how performance of traffic channels has changed over time.

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brilliantearth.com Google Ads spend

Evaluate brilliantearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliantearth.com devices

Review brilliantearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliantearth.com top markets

Explore brilliantearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliantearth.com country & global rank

Assess the ranking of brilliantearth.com among other retailers within its primary country and worldwide.

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