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Home/Insights/Retailers/brilliantearth.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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45.1M
Revenue
Aug 26
5.6M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$700-800
AOV
Aug 26
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Brilliantearth.com is an online platform offering a variety of socially responsible and ethically sourced diamond jewelry, engagement rings, wedding bands, and fine jewelry. They are committed to advancing social and environmental responsibility in the jewelry industry, as well as providing customers access to high-quality, carefully crafted pieces.

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brilliantearth.com Annual Revenue and Growth

brilliantearth.com's annual sales on its online store amounted to $757.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$757.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
brilliantearth.com revenue by year

brilliantearth.com's monthly revenueOVER TIME
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Over the past three months, brilliantearth.com revenue has experienced decline of 25%, compared to the preceding three months.

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brilliantearth.com revenue decline for last six months
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OVERVIEW
brilliantearth.com observed 5.6 million sessions in August 2026, significantly exceeding a typical jewelry and luxury products store's 35,200 sessions. The site generated $45.1 million in revenue for online sales, while a typical jewelry and luxury products store makes around $109,000 monthly. Its conversion rate ranged from 1.00-1.50%, which is within the typical jewelry and luxury products category range of 0.37% to 2.73%. Additionally, brilliantearth.com achieved an average order value (AOV) of $775-800, comfortably within the typical jewelry and luxury products category range of $88 to $1,050.
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brilliantearth.com competitors

A stark contrast exists between brilliantearth.com and jamesallen.com, with brilliantearth.com achieving a revenue of $45.1 million compared to jamesallen.com’s $453,000. In August 2026, brilliantearth.com facilitated 56,900 transactions and 5.6 million sessions, while jamesallen.com recorded only 351 transactions and 33,900 sessions. While brilliantearth.com has a higher average order value (AOV) ranging from $775 to $800, both brilliantearth.com and jamesallen.com share a conversion rate of 1.00-1.50%. kay.com leads in transactions with 58,100, and also has the most sessions at 6.1 million, placing brilliantearth.com second in both metrics. Despite this, brilliantearth.com’s revenue surpasses that of competitors like kay.com, which stands at $41.6 million, and bluenile.com, at $44.9 million. The performance landscape illustrates brilliantearth.com’s overall dominance in revenue generation, while competing stores continue to perform well in transactions and sessions.

bluenile.com screenshot
#1 bluenile.com
44.9M
Revenue
3.8M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
jamesallen.com screenshot
#2 jamesallen.com
453.2K
Revenue
33.9K
Sessions
1.0-1.5%
Conv. rate
$1200-1300
AOV
helzberg.com screenshot
#3 helzberg.com
10M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
jared.com screenshot
#4 jared.com
24M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
kay.com screenshot
#5 kay.com
41.6M
Revenue
6.1M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brilliantearth.com vs top market performers
brilliantearth.com
top retailers
conversion rate vs average order value for brilliantearth.com and its competitors
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Revenue share by device at brilliantearth.com

In August large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on brilliantearth.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brilliantearth.com operates in

brilliantearth.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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brilliantearth.com channels

Identify top traffic channels that drive growth for brilliantearth.comand discover how performance of traffic channels has changed over time.

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brilliantearth.com Google Ads spend

Evaluate brilliantearth.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliantearth.com devices

Review brilliantearth.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliantearth.com top markets

Explore brilliantearth.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliantearth.com country & global rank

Assess the ranking of brilliantearth.com among other retailers within its primary country and worldwide.

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