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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

beliani.de

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1.8M

Revenue

311.4K

Sessions

1.5-2.0%

Conv. rate

$350-375

AOV

Main country of store: GERMANY
Website category: HOME AND GARDEN
D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de's revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced decline of 5.7%, compared to the preceding three months.

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beliani.de revenue decline for last six months

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OVERVIEW

In July 2025, beliani.de in the HOME AND GARDEN industry had online sales revenue of $1,769,557, a conversion rate of 1.50-2.00%, an AOV of $350-375, and 311,380 sessions. The largest store in the category, homedepot.com, had revenue of $1,339,846,577, the highest sessions at 175,364,207, a very high conversion rate of 3.28%, and a very high AOV of $673. The median revenue in the category was $124,626, median sessions were 36,567, a very low conversion rate was 0.62%, and a very low AOV was $93.

beliani.de competitors

In July 2025, beliani.de, with a revenue of 1,769,557 and 4,979 transactions from 311,380 sessions, boasts an average order value (AOV) of 350-375 and a conversion rate of 1.50-2.00. When compared to its competitors, beliani.de falls behind in terms of revenue when stacked up against wayfair.com with a whopping revenue of 867,056,580, and overstock.com with 31,215,270. However, beliani.de shines in conversion rate, tying with wayfair.com and the range.co.uk at 1.50-2.00, surpassing kauf-unique.de and dunelm.com. In terms of AOV, beliani.de sits in the middle range between the competitors. Despite not leading in revenue, beliani.de holds its own with a strong conversion rate, showcasing its ability to convert sessions into transactions effectively within the market.

#1 kauf-unique.de

1.3M

Revenue

309.5K

Sessions

0.5-1.0%

Conv. rate

$400-500

AOV

#2 wayfair.com

867.1M

Revenue

91.3M

Sessions

2.0-2.5%

Conv. rate

$375-400

AOV

#3 overstock.com

31.2M

Revenue

5.4M

Sessions

1.5-2.0%

Conv. rate

$325-350

AOV

#4 dunelm.com

37.2M

Revenue

20.4M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#5 therange.co.uk

27.2M

Revenue

9.6M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

beliani.de vs top market performers

beliani.de

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Revenue share by device at beliani.de

In July large majority of sales on beliani.de, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

beliani.de Google Ads spend

Evaluate beliani.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.