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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for beliani.debeliani.de

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4.2M
Revenue
Aug 26
857K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$350-375
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN
  • D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de Annual Revenue and Growth

beliani.de's annual sales on its online store amounted to $30.9M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$30.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
beliani.de revenue by year

beliani.de's monthly revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced decline of 1.7%, compared to the preceding three months.

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beliani.de revenue decline for last six months
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OVERVIEW
In August 2026, beliani.de recorded 857,000 sessions, significantly higher than the average store in the home and garden category, which sees around 36,700 sessions monthly. The site's revenue from online sales reached $4.2 million, while the average store in this category generates about $130,000 per month. beliani.de's conversion rate stood between 1.00-1.50%, comfortably within the category's typical range of 0.64% to 3.35%. Additionally, the average order value (AOV) was $350-375, also within the home and garden category's typical range of $98 to $688.
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beliani.de competitors

The starkest contrast lies between beliani.de and wayfair.com, with beliani.de generating $4.2 million in revenue compared to wayfair.com's impressive $1.1 billion. In August 2026, beliani.de recorded 11,900 transactions from 857,000 sessions, while wayfair.com achieved 3 million transactions with 130.3 million sessions. Both stores have an average order value (AOV) of $350-375, and their conversion rates fall between 1.00-1.50%. In comparison, beliani.de trails behind competitors like overstock.com, which reported $49.1 million in revenue, 139,000 transactions, and 9.4 million sessions. dunelm.com and therange.co.uk also outperform beliani.de in terms of revenue and transactions. Overall, beliani.de remains a solid option in the market but faces significant competition from larger players.

kauf-unique.de screenshot
#1 kauf-unique.de
522.6K
Revenue
126.8K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
wayfair.com screenshot
#2 wayfair.com
1.1B
Revenue
130.3M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
overstock.com screenshot
#3 overstock.com
49.1M
Revenue
9.4M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
dunelm.com screenshot
#4 dunelm.com
57.1M
Revenue
23.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
therange.co.uk screenshot
#5 therange.co.uk
55M
Revenue
12.9M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
beliani.de vs top market performers
beliani.de
top retailers
conversion rate vs average order value for beliani.de and its competitors
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Revenue share by device at beliani.de

In August large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

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beliani.de Google Ads spend

Evaluate beliani.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beliani.de country & global rank

Assess the ranking of beliani.de among other retailers within its primary country and worldwide.

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