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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

beliani.de

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1.9M

Revenue

260.3K

Sessions

2.0-2.5%

Conv. rate

$350-375

AOV

Main country of store: GERMANY
Website category: HOME AND GARDEN
D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de's revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced growth of 4.8%, compared to the preceding three months.

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beliani.de revenue growth for last six months

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OVERVIEW

In May 2025, beliani.de in the HOME AND GARDEN industry generated $1,885,871 in online sales, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $350-375. The store had 260,308 sessions, compared to the highest sessions of 181,263,132 from homedepot.com. The median revenue in the industry was $131,378, the highest online store revenue was $1,523,750,068, the highest conversion rate was 3.35%, the highest AOV was $677, and the lowest AOV was $94, while the lowest conversion rate was 0.68% and the median sessions were 36,055.

beliani.de competitors

In May 2025, beliani.de reported a revenue of €1,885,871 from 5,337 transactions and 260,308 sessions, with an average order value (AOV) of €350-375 and a conversion rate of 2.00-2.50%. When compared to its competitors, beliani.de outperforms in terms of AOV and conversion rate. wayfair.com leads in revenue with €787,297,147 from 2,058,383 transactions and 93,936,394 sessions, boasting an AOV of €375-400. kauf-unique.de has a higher AOV of €450-475 but lower revenue of €1,579,193 from 3,410 transactions and 291,782 sessions. overstock.com and dunelm.com fall behind beliani.de in revenue and transactions, while therange.co.uk lags in revenue and conversion rate. Overall, beliani.de holds its own against competitors in the online furniture market, showcasing strong performance in key metrics.

#1 kauf-unique.de

1.6M

Revenue

291.8K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#2 wayfair.com

787.3M

Revenue

93.9M

Sessions

2.0-2.5%

Conv. rate

$375-400

AOV

#3 overstock.com

29.8M

Revenue

5.1M

Sessions

1.5-2.0%

Conv. rate

$325-350

AOV

#4 dunelm.com

37.8M

Revenue

20.7M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#5 therange.co.uk

31.9M

Revenue

9.9M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

beliani.de vs top market performers

beliani.de

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Revenue share by device at beliani.de

In May large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

beliani.de Google Ads spend

Evaluate beliani.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.