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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4M
Revenue
Oct 25
542.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$375-400
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN
  • D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de Annual Revenue and Growth

beliani.de's annual sales on its online store amounted to $20.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$20.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
beliani.de revenue by year

beliani.de's monthly revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced growth of 63%, compared to the preceding three months.

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beliani.de revenue growth for last six months
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OVERVIEW
In October 2025, beliani.de generated $4,013,477 in online sales, significantly surpassing the home_and_garden median of $117,921, with sessions totaling 542,085 compared to the median of 30,856. Its conversion rate ranged from 1.50-2.00%, below the high of 3.47%, while the average order value (AOV) was between $375-400, notably lower than the high AOV of $676 in the industry. Despite being the largest competitor, homedepot.com leads with $1,418,970,899 in revenue and 152,722,965 sessions, positioning beliani.de as a strong player within the home_and_garden sector.
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beliani.de competitors

When comparing beliani.de to its competitors in October 2025, we see that beliani.de generated a revenue of 4,013,477 with 10,628 transactions and 542,085 sessions. Their average order value (AOV) falls between 375-400, and their conversion rate is 1.50-2.00. In comparison, kauf-unique.de had a revenue of 1,296,900 with 2,882 transactions and 417,591 sessions, and a slightly higher AOV of 425-450 but a lower conversion rate of 0.50-1.00. wayfair.com leads the pack with a massive revenue of 853,039,023, 2,168,994 transactions, and 86,450,928 sessions. overstock.com, dunelm.com, and therange.co.uk also show competitive performance metrics but fall short of beliani.de's revenue and transaction numbers, although they have different AOV and conversion rates.

kauf-unique.de screenshot
#1 kauf-unique.de
1.3M
Revenue
417.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wayfair.com screenshot
#2 wayfair.com
853M
Revenue
86.5M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
overstock.com screenshot
#3 overstock.com
32.8M
Revenue
5.6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
dunelm.com screenshot
#4 dunelm.com
61.7M
Revenue
26.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
therange.co.uk screenshot
#5 therange.co.uk
33.5M
Revenue
10.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
beliani.de vs top market performers
beliani.de
top retailers
conversion rate vs average order value for beliani.de and its competitors
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Revenue share by device at beliani.de

In October large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

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beliani.de Google Ads spend

Evaluate beliani.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beliani.de country & global rank

Assess the ranking of beliani.de among other retailers within its primary country and worldwide.

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