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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for beliani.debeliani.de

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2.7M
Revenue
Sep 25
435.3K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$375-400
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN
  • D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de Annual Revenue and Growth

beliani.de's annual sales on its online store amounted to $20.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$20.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
beliani.de revenue by year

beliani.de's monthly revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced growth of 20%, compared to the preceding three months.

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beliani.de revenue growth for last six months
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OVERVIEW
In September 2025, beliani.de generated $2,734,563 in online sales, significantly surpassing the home and garden median of $113,901, yet trailing behind the industry leader, homedepot.com, at $1,279,366,314. With a conversion rate of 1.50-2.00%, beliani.de remains competitive, though below the sector's high of 3.36%. The average order value (AOV) stands at $375-400, still shy of the high benchmark of $677. The site attracted 435,252 sessions, greatly exceeding the median of 32,433 but falling short of homedepot.com’s impressive 148,597,767 sessions, highlighting beliani.de’s notable market presence.
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beliani.de competitors

Compared to its competitors in September 2025, beliani.de outperforms kauf-unique.de in revenue with €2,734,563 compared to €1,164,428. beliani.de also has a higher number of transactions (7,213) and sessions (435,252) than kauf-unique.de, indicating better customer engagement. However, when looking at larger competitors like wayfair.com, beliani.de falls behind significantly in terms of revenue and sessions. wayfair.com generates a staggering €809,582,031 in revenue from 77,365,596 sessions, showcasing its dominance in the market. Despite this, beliani.de's average order value (AOV) and conversion rate fall in line with both wayfair.com and overstock.com. Overall, beliani.de holds its ground against some competitors but faces stiff competition from industry giants.

kauf-unique.de screenshot
#1 kauf-unique.de
1.2M
Revenue
494.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wayfair.com screenshot
#2 wayfair.com
809.6M
Revenue
77.4M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
overstock.com screenshot
#3 overstock.com
28.6M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
dunelm.com screenshot
#4 dunelm.com
57M
Revenue
23.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
therange.co.uk screenshot
#5 therange.co.uk
23M
Revenue
8.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
beliani.de vs top market performers
beliani.de
top retailers
conversion rate vs average order value for beliani.de and its competitors
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Revenue share by device at beliani.de

In September large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

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beliani.de Google Ads spend

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beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beliani.de country & global rank

Assess the ranking of beliani.de among other retailers within its primary country and worldwide.

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