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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for beliani.debeliani.de

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4.6M
Revenue
Nov 25
545.6K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN
  • D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de Annual Revenue and Growth

beliani.de's annual sales on its online store amounted to $20.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$20.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
beliani.de revenue by year

beliani.de's monthly revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced growth of 84%, compared to the preceding three months.

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beliani.de revenue growth for last six months
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OVERVIEW
In November 2025, beliani.de generated $4,626,911 in online sales, significantly exceeding the home_and_garden median of $122,040, though far behind industry leader homedepot.com at $1,609,249,476. The site recorded a conversion rate of 2.00-2.50%, below the high benchmark of 3.53% but above the low of 0.73%. With an average order value (AOV) between $350-375, beliani.de's performance is respectable compared to the high of $672 and low of $95 in the sector. Additionally, it achieved 545,581 sessions, well above the median of 32,500 yet dwarfed by homedepot.com's 171,906,089 sessions.
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beliani.de competitors

In November 2025, beliani.de outperformed its competitors in terms of revenue, with a total of €4,626,911. In comparison, kauf-unique.de generated €1,690,249, wayfair.com had a revenue of €1,005,114,920, overstock.com reached €44,526,851, dunelm.com achieved €67,908,290, and therange.co.uk made €41,343,812. beliani.de also had a higher number of transactions (12,728) compared to its competitors. The conversion rate for beliani.de ranged between 2.00-2.50%, which was in line with wayfair.com and therange.co.uk. However, beliani.de had a higher average order value (AOV) of €350-375, surpassing most of its competitors except for kauf-unique.de, which had an AOV of €450-475. Despite having fewer sessions than wayfair.com, beliani.de managed to achieve impressive results in revenue and transactions, showcasing its strong performance in the market.

kauf-unique.de screenshot
#1 kauf-unique.de
1.7M
Revenue
494.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wayfair.com screenshot
#2 wayfair.com
1B
Revenue
104.3M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
overstock.com screenshot
#3 overstock.com
44.5M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
dunelm.com screenshot
#4 dunelm.com
67.9M
Revenue
27.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
therange.co.uk screenshot
#5 therange.co.uk
41.3M
Revenue
12.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
beliani.de vs top market performers
beliani.de
top retailers
conversion rate vs average order value for beliani.de and its competitors
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Revenue share by device at beliani.de

In November large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

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beliani.de Google Ads spend

Evaluate beliani.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beliani.de country & global rank

Assess the ranking of beliani.de among other retailers within its primary country and worldwide.

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