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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for beliani.debeliani.de

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4.1M
Revenue
Jan 26
524.4K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN
  • D2C

Beliani.de is a website that offers a wide range of furniture and home decor products. Customers can find sofas, beds, tables, chairs, outdoor furniture, and various accessories for their homes. The online platform provides shopping options for different styles, sizes, and budgets, catering to diverse customer preferences.

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beliani.de Annual Revenue and Growth

beliani.de's annual sales on its online store amounted to $30.9M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$30.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
beliani.de revenue by year

beliani.de's monthly revenueOVER TIME
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Over the past three months, beliani.de revenue has experienced growth of 30%, compared to the preceding three months.

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beliani.de revenue growth for last six months
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OVERVIEW
In January 2026, beliani.de generated $4,052,006 in online sales, significantly outperforming the median of $122,772 in the home and garden sector, though still far from industry leader homedepot.com at $1,456,474,205. The website achieved a conversion rate of 2.00-2.50%, below the high benchmark of 3.41% and above the low of 0.72%. Its average order value (AOV) ranged from $350 to $375, under the high of $677 and above the low of $90. With 524,380 sessions, beliani.de exceeded the sector median of 34,453, yet was dwarfed by homedepot.com’s 138,848,672 sessions.
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beliani.de competitors

When comparing beliani.de to its competitors in January 2026, we see that beliani.de generated a revenue of $4,052,006 from 10,859 transactions and 524,380 sessions, with an average order value (AOV) ranging from $350-375 and a conversion rate of 2.00-2.50%. In comparison, kauf-unique.de had a revenue of $1,576,020 with 3,470 transactions and 487,053 sessions, an AOV of $450-475, and a conversion rate of 0.50-1.00%. wayfair.com led the pack with a revenue of $950,158,292 from 2,398,405 transactions and 101,203,419 sessions, with an AOV of $375-400 and a conversion rate matching beliani.de at 2.00-2.50%. overstock.com, dunelm.com, and therange.co.uk also showed varying performances across the different metrics, with beliani.de positioning itself favorably within the competitive landscape.

kauf-unique.de screenshot
#1 kauf-unique.de
1.6M
Revenue
487.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
wayfair.com screenshot
#2 wayfair.com
950.2M
Revenue
101.2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
overstock.com screenshot
#3 overstock.com
44.6M
Revenue
7.6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
dunelm.com screenshot
#4 dunelm.com
65.4M
Revenue
30.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
therange.co.uk screenshot
#5 therange.co.uk
30.3M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
beliani.de vs top market performers
beliani.de
top retailers
conversion rate vs average order value for beliani.de and its competitors
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Revenue share by device at beliani.de

In January large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on beliani.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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beliani.de channels

Identify top traffic channels that drive growth for beliani.deand discover how performance of traffic channels has changed over time.

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beliani.de Google Ads spend

Evaluate beliani.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beliani.de devices

Review beliani.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beliani.de top markets

Explore beliani.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beliani.de country & global rank

Assess the ranking of beliani.de among other retailers within its primary country and worldwide.

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