Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/dreams.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for dreams.co.ukdreams.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
7.1M
Revenue
2.1M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
Loading...

Dreams.co.uk is an online retail platform that offers a wide selection of furniture and accessories for bedrooms. The website presents various beds, mattresses, and bedroom furnishings. With a range of styles and prices, the platform caters to diverse customer preferences, helping them create a comfortable and personalized sleep environment.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dreams.co.uk's revenueOVER TIME
View real-time data

Over the past three months, dreams.co.uk revenue has experienced decline of 6.4%, compared to the preceding three months.

View real-time data
dreams.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, dreams.co.uk, an online home and garden/furniture retailer, achieved a revenue of $7,112,144 with a conversion rate ranging from 0.00% to 0.50% and an average order value (AOV) between $825 and $850. With 2,086,971 sessions, dreams.co.uk falls below the industry leader ikea.com, which boasts 243,283,438 sessions. The median revenue for FURNITURE is $157,301, while the highest conversion rate is 1.91% and the highest AOV is $1,215. On the other hand, the lowest conversion rate and AOV in the industry are 0.24% and $273, respectively.
Read more

dreams.co.uk competitors

In July 2025, dreams.co.uk generated a revenue of £7,112,144 with 8,400 transactions and 2,086,971 sessions, boasting an average order value (AOV) of £825-850 and a conversion rate of 0.00-0.50%. When compared to its competitors, mattressonline.co.uk had a revenue of £684,953 with 1,857 transactions and 185,260 sessions, an AOV of £350-375, and a higher conversion rate of 0.50-1.00%. On the other hand, furniturevillage.co.uk outperformed dreams.co.uk in revenue with £10,379,131, 9,887 transactions, and 937,902 sessions, along with a higher AOV of £1025-1050 and a conversion rate of 1.00-1.50%. Despite amerisleep.com having a lower revenue of £776,760, they achieved a similar conversion rate range of 0.00-0.50% with fewer transactions and sessions. casper.com surpassed dreams.co.uk in revenue with £8,122,126, 18,532 transactions, and 3,114,959 sessions, but had a lower AOV range. Lastly, furniture123.co.uk had a revenue of £3,448,118, 13,565 transactions, and 773,348 sessions, with a lower AOV range but a higher conversion rate of 1.50-2.00%.

mattressonline.co.uk screenshot
#1 mattressonline.co.uk
685K
Revenue
185.3K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
10.4M
Revenue
937.9K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
amerisleep.com screenshot
#3 amerisleep.com
776.8K
Revenue
413.9K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
casper.com screenshot
#4 casper.com
8.1M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
furniture123.co.uk screenshot
#5 furniture123.co.uk
3.4M
Revenue
773.3K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
dreams.co.uk vs top market performers
dreams.co.uk
top retailers
conversion rate vs average order value for dreams.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dreams.co.uk

In July large majority of sales on dreams.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on dreams.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dreams.co.uk channels

Identify top traffic channels that drive growth for dreams.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dreams.co.uk Google Ads spend

Evaluate dreams.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dreams.co.uk devices

Review dreams.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dreams.co.uk top markets

Explore dreams.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dreams.co.uk country & global rank

Assess the ranking of dreams.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard