Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/dreams.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for dreams.co.ukdreams.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
11.8M
Revenue
Nov 25
2.1M
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$800-900
AOV
Nov 25
Loading...

Dreams.co.uk is an online retail platform that offers a wide selection of furniture and accessories for bedrooms. The website presents various beds, mattresses, and bedroom furnishings. With a range of styles and prices, the platform caters to diverse customer preferences, helping them create a comfortable and personalized sleep environment.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dreams.co.uk Annual Revenue and Growth

dreams.co.uk's annual sales on its online store amounted to $109.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$109.5M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dreams.co.uk revenue by year

dreams.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, dreams.co.uk revenue has experienced growth of 32%, compared to the preceding three months.

View real-time data
dreams.co.uk revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, dreams.co.uk generated $11,778,145 in online sales, significantly outperforming the FURNITURE median of $161,311, yet falling short of market leader ikea.com's $813,186,649. The site achieved a conversion rate between 0.50-1.00%, below the high of 2.15% for the category, while its average order value (AOV) ranged from $875-900, lower than the sector's high of $1,216. With 2,107,491 sessions, dreams.co.uk also exceeded the FURNITURE median of 35,904 but was far behind ikea.com's 239,654,083 sessions, indicating substantial potential for growth and optimization.
Read more

dreams.co.uk competitors

In November 2025, dreams.co.uk reported revenue of $11,778,145 from 13,348 transactions and 2,107,491 sessions, with an average order value (AOV) ranging between $875-900 and a conversion rate of 0.50-1.00. In comparison, mattressonline.co.uk generated $1,513,981 in revenue from 4,326 transactions and 325,943 sessions, with an AOV of $325-350 and a conversion rate of 1.00-1.50. furniturevillage.co.uk outperformed dreams.co.uk with revenue of $19,116,943, 18,495 transactions, 1,340,663 sessions, an AOV of $1025-1050, and a conversion rate of 1.00-1.50. casper.com led the pack with $21,940,760 revenue, 51,200 transactions, 1,459,661 sessions, an AOV of $425-450, and a high conversion rate of 3.50-4.00. While dreams.co.uk performed well, there is room for improvement in conversion rate and AOV to compete more effectively with the top performers in the industry.

mattressonline.co.uk screenshot
#1 mattressonline.co.uk
1.5M
Revenue
325.9K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
19.1M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
amerisleep.com screenshot
#3 amerisleep.com
2.3M
Revenue
354.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
casper.com screenshot
#4 casper.com
21.9M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$400-500
AOV
furniture123.co.uk screenshot
#5 furniture123.co.uk
5.8M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
dreams.co.uk vs top market performers
dreams.co.uk
top retailers
conversion rate vs average order value for dreams.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dreams.co.uk

In November large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dreams.co.uk channels

Identify top traffic channels that drive growth for dreams.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dreams.co.uk Google Ads spend

Evaluate dreams.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dreams.co.uk devices

Review dreams.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dreams.co.uk top markets

Explore dreams.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dreams.co.uk country & global rank

Assess the ranking of dreams.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard