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Jan 2026
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Home/Insights/Retailers/dreams.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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13.1M
Revenue
Jan 26
2.5M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$800-900
AOV
Jan 26
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Dreams.co.uk is an online retail platform that offers a wide selection of furniture and accessories for bedrooms. The website presents various beds, mattresses, and bedroom furnishings. With a range of styles and prices, the platform caters to diverse customer preferences, helping them create a comfortable and personalized sleep environment.

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dreams.co.uk Annual Revenue and Growth

dreams.co.uk's annual sales on its online store amounted to $99.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$99.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dreams.co.uk revenue by year

dreams.co.uk's monthly revenueOVER TIME
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Over the past three months, dreams.co.uk revenue has experienced growth of 37%, compared to the preceding three months.

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dreams.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, dreams.co.uk generated $13,099,544 in online sales within the FURNITURE sector, significantly outperforming the median revenue of $182,912, yet far behind industry leader ikea.com at $892,676,681. The site recorded 2,491,465 sessions, a remarkable figure compared to the median of 40,858, but still dwarfed by ikea.com’s 286,062,444 sessions. With a conversion rate between 0.50-1.00%, dreams.co.uk falls short of the high standard of 2.05%, while their average order value (AOV) of $875-900 is below the top tier of $1,213 and above the lower limit of $274.
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dreams.co.uk competitors

In January 2026, dreams.co.uk reported a revenue of $13,099,544 from 14,615 transactions and 2,491,465 sessions, with an Average Order Value (AOV) ranging from $875 to $900 and a conversion rate between 0.50% and 1.00%. Comparatively, mattressonline.co.uk generated $1,521,282 in revenue from 4,501 transactions and 402,318 sessions, with an AOV of $325 to $350 and a conversion rate between 1.00% and 1.50%. furniturevillage.co.uk outperformed dreams.co.uk with a revenue of $17,189,188, 16,511 transactions, 1,354,368 sessions, an AOV of $1025 to $1050, and a conversion rate of 1.00% to 1.50%. On the other hand, amerisleep.com, casper.com, and furniture123.co.uk reported revenue of $824,299, $7,802,692, and $4,709,566 respectively, each with varying transaction numbers, sessions, AOV, and conversion rates compared to dreams.co.uk.

mattressonline.co.uk screenshot
#1 mattressonline.co.uk
1.5M
Revenue
402.3K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
17.2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
amerisleep.com screenshot
#3 amerisleep.com
824.3K
Revenue
367.6K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
casper.com screenshot
#4 casper.com
7.8M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
furniture123.co.uk screenshot
#5 furniture123.co.uk
4.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
dreams.co.uk vs top market performers
dreams.co.uk
top retailers
conversion rate vs average order value for dreams.co.uk and its competitors
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Revenue share by device at dreams.co.uk

In January large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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dreams.co.uk channels

Identify top traffic channels that drive growth for dreams.co.ukand discover how performance of traffic channels has changed over time.

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dreams.co.uk Google Ads spend

Evaluate dreams.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreams.co.uk devices

Review dreams.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreams.co.uk top markets

Explore dreams.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreams.co.uk country & global rank

Assess the ranking of dreams.co.uk among other retailers within its primary country and worldwide.

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