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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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51.4M
Revenue
7.7M
Sessions
1.5-2.0%
Conversion rate
$325-350
Average order value
Online only revenue for backmarket.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Backmarket.com is an online platform that sells refurbished electronic products from various well-known brands. The website offers a wide selection of items like smartphones, laptops, tablets, headphones, game consoles, and more. These products undergo thorough testing and come with warranties, enabling customers to enjoy reliable technology at affordable prices.

backmarket.com’s revenueOVER TIME
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Over the past three months, backmarket.com revenue has experienced growth of 5.7%, compared to the preceding three months.

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backmarket.com revenue growth for last six months
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OVERVIEW
In May 2024, backmarket.com, an e-commerce marketplace, generated $51,387,463 in revenue with a conversion rate of 1.50-2.00% and an AOV of $325-350. The highest conversion rate in the industry is 4.4% and the highest AOV is $284. backmarket.com had 7,714,998 sessions, while the highest sessions were 2,257,214,987 on amazon.com and the median was 190,863 sessions. Overall, backmarket.com's performance metrics reflect a strong presence in the e-commerce marketplace industry, despite not reaching the levels of the top performers like Amazon.
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backmarket.com competitors

In comparison to its competitors, backmarket.com stands out as a leader in the refurbished electronics marketplace based on May 2024 data. backmarket.com generated a revenue of $51,387,463 from 153,158 transactions with 7,714,998 sessions, boasting an average order value (AOV) of $325-350 and a conversion rate of 1.50-2.00%. In contrast, swappa.com recorded $15,388,879 in revenue from 44,660 transactions and 2,513,846 sessions with similar AOV and conversion rates. gazelle.com, with revenue of $6,204,410, had fewer transactions and sessions but a higher AOV of $625-650. decluttr.com and macofalltrades.com had lower revenue and fewer transactions compared to backmarket.com, with decluttr.com showcasing a higher conversion rate. phonedaddy.com lagged behind with the lowest revenue, transactions, and sessions among the competitors. Overall, backmarket.com's strong performance in revenue, transactions, and sessions position it as a top player in the refurbished electronics market.

#1 swappa.com
15.4M
Revenue
2.5M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
#2 gazelle.com
6.2M
Revenue
776.3K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#3 decluttr.com
2M
Revenue
364.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#4 macofalltrades.com
1.3M
Revenue
146K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
#5 phonedaddy.com
444K
Revenue
116.6K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
backmarket.com vs top market performers
backmarket.com
top retailers
conversion rate vs average order value for backmarket.com and its competitors
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backmarket.com brandsby revenue

backmarket.com categoriesby revenue

1
Electronics
2
Mobile Phones
3
Headphones & Headsets
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brands overtime comparison

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backmarket.com channels

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backmarket.com Google Ads spend

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backmarket.com devices

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backmarket.com top markets

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backmarket.com country & global rank

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