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Dec 2025
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Home/Insights/Retailers/microcenter.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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106.4M
Revenue
Dec 25
11.5M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Microcenter.com is an online retail platform offering a vast range of electronic products and computer hardware. The website provides customers with access to computer components, laptops, networking devices, and various electronics. Additionally, they offer a range of services including repairs, technology support, and professional advice in-store.

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microcenter.com Annual Revenue and Growth

microcenter.com's annual sales on its online store amounted to $651.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$651.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
microcenter.com revenue by year

microcenter.com's monthly revenueOVER TIME
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Over the past three months, microcenter.com revenue has experienced growth of 60%, compared to the preceding three months.

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microcenter.com revenue growth for last six months
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OVERVIEW
In December 2025, microcenter.com generated online sales of $106,361,076 with a conversion rate of 2.00-2.50%, lower than the high benchmark of 3.4%. The site's average order value (AOV) ranged from $400 to $425, significantly below the top AOV of $880 in its category. With 11,527,178 sessions, it trails behind the leading site, lenovo.com, which had 48,680,972 sessions, while the median for its industry was 38,416. Despite its lower metrics compared to industry leaders like dell.com, microcenter.com maintains a strong presence in the computers and electronics market.
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microcenter.com competitors

In December 2025, microcenter.com reported a revenue of $106,361,076 with 265,593 transactions and 11,527,178 sessions, boasting an AOV of $400-$425 and a conversion rate of 2.00-2.50%. Compared to its competitors, newegg.com leads in revenue with $142,167,764, 342,066 transactions, and 19,992,387 sessions, but falls short in conversion rate at 1.50-2.00%. dell.com dominates in revenue at $229,330,619 with 210,583 transactions and 34,783,722 sessions, and maintains a high AOV of $1075-$1100, but also has a lower conversion rate at 0.50-1.00%. B&H Photo Video has a lower revenue of $73,268,154, but a higher AOV of $600-$625 and a similar conversion rate of 0.50-1.00%. Overall, microcenter.com holds its ground with solid metrics across the board, especially in terms of conversion rate and revenue.

newegg.com screenshot
#1 newegg.com
142.2M
Revenue
20M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
bhphotovideo.com screenshot
#2 bhphotovideo.com
73.3M
Revenue
14.7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
dell.com screenshot
#3 dell.com
229.3M
Revenue
34.8M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
asus.com screenshot
#4 asus.com
119M
Revenue
41.6M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
cdw.com screenshot
#5 cdw.com
27.7M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
microcenter.com vs top market performers
microcenter.com
top retailers
conversion rate vs average order value for microcenter.com and its competitors
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Revenue share by device at microcenter.com

In December large majority of sales on microcenter.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on microcenter.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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microcenter.com channels

Identify top traffic channels that drive growth for microcenter.comand discover how performance of traffic channels has changed over time.

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microcenter.com Google Ads spend

Evaluate microcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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microcenter.com devices

Review microcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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microcenter.com top markets

Explore microcenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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microcenter.com country & global rank

Assess the ranking of microcenter.com among other retailers within its primary country and worldwide.

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