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Sep 2025
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Home/Insights/Retailers/microcenter.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for microcenter.commicrocenter.com

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48.5M
Revenue
Sep 25
6.6M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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Microcenter.com is an online retail platform offering a vast range of electronic products and computer hardware. The website provides customers with access to computer components, laptops, networking devices, and various electronics. Additionally, they offer a range of services including repairs, technology support, and professional advice in-store.

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microcenter.com Annual Revenue and Growth

microcenter.com's annual sales on its online store amounted to $651.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$651.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
microcenter.com revenue by year

microcenter.com's monthly revenueOVER TIME
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Over the past three months, microcenter.com revenue has experienced decline of 13%, compared to the preceding three months.

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microcenter.com revenue decline for last six months
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OVERVIEW
In September 2025, microcenter.com generated $48,470,683 in online sales within the computers, electronics, and technology sector, significantly lower than the industry leader, dell.com, with $187,829,438. Its conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.68%, while its average order value (AOV) was $400-425, far from the top AOV of $878. With 6,583,806 sessions, microcenter.com’s traffic remains lower than the industry leader, lenovo.com, which recorded 47,353,529 sessions, although it is above the median of 39,078 for its category, showcasing a steady online presence.
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microcenter.com competitors

In September 2025, microcenter.com generated $48,470,683 in revenue from 116,057 transactions and 6,583,806 sessions, with an average order value (AOV) ranging from $400 to $425 and a conversion rate of 1.50-2.00%. Compared to its competitors, newegg.com outperformed Micro Center with $82,981,168 in revenue, 196,613 transactions, and 11,745,216 sessions. However, Micro Center had a higher AOV than newegg.com, both ranging from $400 to $425. B&H Photo Video had a revenue of $55,291,751 with an AOV of $600-$625, but a lower conversion rate of 0.50-1.00%. Dell had the highest revenue at $187,829,438 but a lower AOV of $1075-$1100 and a conversion rate of 0.00-0.50%. ASUS and CDW fell within similar revenue ranges to Micro Center but with different AOVs and conversion rates. Overall, Micro Center's performance in revenue and conversion rate is competitive within the industry in September 2025.

newegg.com screenshot
#1 newegg.com
83M
Revenue
11.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
bhphotovideo.com screenshot
#2 bhphotovideo.com
55.3M
Revenue
10.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
dell.com screenshot
#3 dell.com
187.8M
Revenue
34.7M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
asus.com screenshot
#4 asus.com
108.4M
Revenue
36.6M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
cdw.com screenshot
#5 cdw.com
18.2M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
microcenter.com vs top market performers
microcenter.com
top retailers
conversion rate vs average order value for microcenter.com and its competitors
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Revenue share by device at microcenter.com

In September large majority of sales on microcenter.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on microcenter.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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microcenter.com channels

Identify top traffic channels that drive growth for microcenter.comand discover how performance of traffic channels has changed over time.

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microcenter.com Google Ads spend

Evaluate microcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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microcenter.com devices

Review microcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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microcenter.com top markets

Explore microcenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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microcenter.com country & global rank

Assess the ranking of microcenter.com among other retailers within its primary country and worldwide.

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