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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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2.4M
Revenue
488.8K
Sessions
1.5-2.0%
Conversion rate
$250-275
Average order value
Online only revenue for zippo.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Zippo.com is an online platform that sells an extensive range of pocket lighters and accessories. The website offers classic and stylish designs, including limited edition and customizable options. Additionally, Zippo.com provides information about the Zippo brand, its rich history, and its commitment to quality craftsmanship.

zippo.com’s revenueOVER TIME
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Over the past three months, zippo.com revenue has experienced decline of 20%, compared to the preceding three months.

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zippo.com revenue decline for last six months
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OVERVIEW
zippo.com's performance metrics for September 2024 in the TOBACCO industry include a revenue of $2,382,505 (median: $177,576), conversion rate of 1.50-2.00% (high: 5.27%, low: 2.17%), AOV of $250-275 (high: $215, low: $68), and 488,833 sessions (median: 38,716). The largest online store in the category is smokingpipes.com with $12,795,105 in revenue and 2,326,965 sessions.
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zippo.com competitors

When comparing zippo.com to its competitors, zippo.com stands out with a revenue of $2,382,505 generated from 9,332 transactions and 488,833 sessions in September 2024. The Average Order Value (AOV) falls between $250-275, with a conversion rate of 1.50-2.00%. In contrast, tobaccopipes.com, a similar domain, recorded a revenue of $1,111,342 from 8,786 transactions and 212,713 sessions, with an AOV of $125-150 and a higher conversion rate of 4.00-4.50%. Other competitors like lighterusa.com, forevergifts.com, northwoodshumidors.com, and st-dupont.com also show varying metrics in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, zippo.com appears to be performing well in revenue and AOV, although some competitors have higher conversion rates.

#1 lighterusa.com
399.1K
Revenue
117.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 st-dupont.com
111K
Revenue
279.7K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
#3 forevergifts.com
198.1K
Revenue
18.1K
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
#4 northwoodshumidors.com
611.5K
Revenue
104.8K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#5 tobaccopipes.com
1.1M
Revenue
212.7K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
zippo.com vs top market performers
zippo.com
top retailers
conversion rate vs average order value for zippo.com and its competitors
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Top products on zippo.comby revenue

#1 FlameScapes™ Spiral Fire Feature XL
$137.1
Price
$423.3K
Revenue
#2 Double Torch Butane Lighter Insert
$19.9
Price
$321.4K
Revenue
#3 Classic Black Matte
$24.9
Price
$216K
Revenue
#4 D-Day 80th Anniversary Collectible
$59.9
Price
Revenue
#5 Yellow Flame Butane Lighter Insert
$20
Price
Revenue
#6 Armor<sup>®</sup> Solid Copper Case Lighter
$125
Price
Revenue
#7 Single Torch Butane Lighter Insert
$16.9
Price
Revenue
#8 Zippo Pipe Insert
$34.2
Price
Revenue
#9 12 oz. Lighter Fuel
$7
Price
Revenue
#10 Armor<sup>®</sup> High Polish Brass
$34.8
Price
Revenue
#1 FlameScapes™ Spiral Fire Feature XL
$137.1
Price
$423.3K
Revenue
#2 Double Torch Butane Lighter Insert
$19.9
Price
$321.4K
Revenue
#3 Classic Black Matte
$24.9
Price
$216K
Revenue
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zippo.com brandsby revenue

zippo.com categoriesby revenue

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brands overtime comparison

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zippo.com channels

Identify top traffic channels that drive growth for zippo.comand discover how performance of traffic channels has changed over time.

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zippo.com Google Ads spend

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zippo.com devices

Review zippo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zippo.com top markets

Explore zippo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zippo.com country & global rank

Assess the ranking of zippo.com among other retailers within its primary country and worldwide.

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