Grips
May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for zippo.comzippo.com

Get zippo.com updates
Book a demo
2.7M
Revenue
586.5K
Sessions
1.5-2.0%
Conversion rate
$225-250
Average order value
Online only revenue for zippo.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Zippo.com is an online platform that sells an extensive range of pocket lighters and accessories. The website offers classic and stylish designs, including limited edition and customizable options. Additionally, Zippo.com provides information about the Zippo brand, its rich history, and its commitment to quality craftsmanship.

zippo.com’s revenueOVER TIME
View real-time data

Over the past three months, zippo.com revenue has experienced decline of 18%, compared to the preceding three months.

View real-time data
zippo.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In May 2024, zippo.com, an online store in the TOBACCO industry, generated a revenue of $2,737,958, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $225-250. This is above the industry median revenue of $213,086 but falls below the highest revenue of $15,958,387 from smokingpipes.com. zippo.com had 586,468 sessions, compared to the industry median of 61,816 sessions. The conversion rate and AOV at zippo.com are within the industry's average range, indicating steady performance in the online tobacco market.
Read more

zippo.com competitors

When comparing zippo.com to its competitors in the same industry, we see that zippo.com leads in terms of revenue with $2,737,958. In terms of transactions, zippo.com also comes out on top with 11,069 transactions. However, when looking at sessions, zippo.com has 586,468 sessions, which is less than some of its competitors like tobaccopipes.com with 191,502 sessions. The Average Order Value (AOV) for zippo.com falls in the range of $225-$250, similar to competitors like northwoodshumidors.com and st-dupont.com. zippo.com has a conversion rate of 1.50-2.00%, which is lower than lighterusa.com and forevergifts.com, but higher than st-dupont.com. Overall, zippo.com holds its own in the market, but may want to focus on increasing its session numbers and improving its conversion rate to stay competitive.

#1 lighterusa.com
647.8K
Revenue
171.9K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
#2 st-dupont.com
170.3K
Revenue
376.7K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
#3 forevergifts.com
82.2K
Revenue
16.4K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
#4 northwoodshumidors.com
370.3K
Revenue
61.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#5 tobaccopipes.com
840.8K
Revenue
191.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
zippo.com vs top market performers
zippo.com
top retailers
conversion rate vs average order value for zippo.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

Top products on zippo.comby revenue

#1 2024 Collectible of the Year
$150
Price
$320K
Revenue
#2 Double Torch Butane Lighter Insert
$20.3
Price
$295.6K
Revenue
#3 Classic Black Matte
$24.7
Price
$243.4K
Revenue
#4 HeatBank<sup>®</sup> 6 Rechargeable Hand Warmer
$39.1
Price
Revenue
#5 Customizer Base Charge
$10
Price
Revenue
#6 Yellow Flame Butane Lighter Insert
$20.6
Price
Revenue
#7 Classic Red Matte
$24.9
Price
Revenue
#8 FlameScapes™ Spiral Fire Feature XL
$136
Price
Revenue
#9 HeatBank<sup>®</sup> 9s Rechargeable Hand Warmer
$49.1
Price
Revenue
#10 Classic High Polish Chrome
$24.8
Price
Revenue
#1 2024 Collectible of the Year
$150
Price
$320K
Revenue
#2 Double Torch Butane Lighter Insert
$20.3
Price
$295.6K
Revenue
#3 Classic Black Matte
$24.7
Price
$243.4K
Revenue
Get access to full product performance analysisBook a demo

zippo.com brandsby revenue

zippo.com categoriesby revenue

1
Lighters & Matches
2
Hardware
3
First Aid
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

zippo.com channels

Identify top traffic channels that drive growth for zippo.comand discover how performance of traffic channels has changed over time.

Book a demo

zippo.com Google Ads spend

Evaluate zippo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

zippo.com devices

Review zippo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

zippo.com top markets

Explore zippo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

zippo.com country & global rank

Assess the ranking of zippo.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard