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May 2024
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Home/Insights/Retailers/yankeecandle.com
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for yankeecandle.comyankeecandle.com

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6.4M
Revenue
1.6M
Sessions
2.0-2.5%
Conversion rate
$150-175
Average order value
Online only revenue for yankeecandle.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Yankee Candle scented candles, home fragrance, and accessories fill any space with scent, glow, and style. Shop candles on sale, personalized candle gifts, and more.

yankeecandle.com’s revenueOVER TIME
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Over the past three months, yankeecandle.com revenue has experienced decline of 47%, compared to the preceding three months.

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yankeecandle.com revenue decline for last six months
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OVERVIEW
In May 2024, yankeecandle.com in the HOME AND GARDEN industry had a revenue of $6,404,070 with a conversion rate of 2.00-2.50% and an AOV of $150-175, while the highest conversion rate was 3.02% and the highest AOV was $709. The site had 1,587,808 sessions, compared to the highest sessions of 48,325,788 from harborfreight.com, and a median sessions of 48,380 in the industry. The revenue for yankeecandle.com surpassed the median revenue of $196,711 but fell short of the top performer acehardware.com with $154,640,919.
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yankeecandle.com competitors

yankeecandle.com stands out among its competitors in terms of revenue, with $6,404,070 generated in May 2024. Its closest competitor in terms of revenue is goosecreekcandle.com with $1,752,269, significantly lower than Yankee Candle. In terms of transactions, yankeecandle.com also leads the pack with 36,875 transactions, while its closest competitor, goosecreekcandle.com, had 26,901 transactions. However, when looking at the conversion rate, yankeecandle.com falls slightly behind dwhome.com and candlesdirect.com, which both have higher conversion rates of 3.50-4.00 and 3.00-3.50 respectively compared to Yankee Candle's 2.00-2.50. Overall, yankeecandle.com outperforms its competitors in revenue and transactions but could work on improving its conversion rate to match the top performers in the industry.

#1 candlesdirect.com
142.5K
Revenue
78.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 dwhome.com
268.6K
Revenue
99.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#3 goosecreekcandle.com
1.8M
Revenue
938.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#4 homesick.com
126.5K
Revenue
80.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 colonialcandle.com
145.9K
Revenue
42.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
Favicon for yankeecandle.comyankeecandle.com
$6.4M
Favicon for candlescience.comcandlescience.com
Favicon for goosecreekcandle.comgoosecreekcandle.com
Favicon for thepaperstore.comthepaperstore.com
Favicon for nestnewyork.comnestnewyork.com
Favicon for dwhome.comdwhome.com
Favicon for colonialcandle.comcolonialcandle.com
Favicon for candlesdirect.comcandlesdirect.com
Favicon for lonestarcandlesupply.comlonestarcandlesupply.com
Favicon for homesick.comhomesick.com
TOP MARKET PERFORMERSby revenue
1
Favicon for yankeecandle.comyankeecandle.com
$6.4M
2
Favicon for candlescience.comcandlescience.com
3
Favicon for goosecreekcandle.comgoosecreekcandle.com
4
Favicon for thepaperstore.comthepaperstore.com
5
Favicon for nestnewyork.comnestnewyork.com
6
Favicon for dwhome.comdwhome.com
7
Favicon for colonialcandle.comcolonialcandle.com
8
Favicon for candlesdirect.comcandlesdirect.com
9
Favicon for lonestarcandlesupply.comlonestarcandlesupply.com
10
Favicon for homesick.comhomesick.com
yankeecandle.com vs top market performers
yankeecandle.com
top retailers
conversion rate vs average order value for yankeecandle.com and its competitors
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yankeecandle.com brandsby revenue

1
Logo for yankee candleYankee Candle
Top retailers:amazon.comkohls.comwalmart.com
2
Logo for woodwickWoodwick
Top retailers:amazon.co.ukcandlesdirect.comamazon.com
3
Logo for chesapeake bay candleChesapeake Bay Candle
Top retailers:ebay.co.ukwalmart.comamazon.com
4
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Top retailers:amazon.com

yankeecandle.com categoriesby revenue

1
Camping Lights & Lanterns
Top retailers:amazon.comamazon.co.ukamazon.de
2
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
3
Tumblers
Top retailers:ebay.comstanley1913.comamazon.com
4
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Top retailers:rewe.deebay.comasda.com
5
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Top retailers:ebay.comwalmart.comtarget.com
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brands overtime comparison

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yankeecandle.com channels

Identify top traffic channels that drive growth for yankeecandle.comand discover how performance of traffic channels has changed over time.

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yankeecandle.com Google Ads spend

Evaluate yankeecandle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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yankeecandle.com devices

Review yankeecandle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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yankeecandle.com top markets

Explore yankeecandle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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yankeecandle.com country & global rank

Assess the ranking of yankeecandle.com among other retailers within its primary country and worldwide.

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