May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

wotofo.com

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53.4K

Revenue

79.2K

Sessions

1.0-1.5%

Conversion rate

$50-75

Average order value

Online only revenue for wotofo.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: MARKETPLACE
D2C

Wotofo.com is an online platform that offers a variety of vaping products and accessories, catering to the vaping community worldwide. The website features a range of high-quality devices, tanks, coils, mods, and other vaping essentials, designed for both beginners and experienced users.

wotofo.com’s revenueOVER TIME
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Over the past three months, wotofo.com revenue has experienced decline of 23%, compared to the preceding three months.

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wotofo.com revenue decline for last six months

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OVERVIEW

In May 2024, wotofo.com in the MARKETPLACE industry had a revenue of $53,360, conversion rate of 1.00-1.50%, AOV of $50-75, and 79,221 sessions. Compared to the median revenue of $655,387, the largest store, amazon.com, had $9,325,084,211 in revenue and the highest sessions at 2,257,214,987. A very high conversion rate in the industry is 4.4%, while a very low is 1.02%. The very high AOV is $284 and the very low is $54, with the median sessions being 190,863.

wotofo.com competitors

When comparing wotofo.com to its competitors in the vaping industry based on performance data from May 2024, it is evident that wotofo.com lags behind in terms of revenue and transactions. While wotofo.com generated $53,360 in revenue from 828 transactions and 79,221 sessions, its average order value (AOV) falls in the range of $50-75 with a conversion rate of 1.00-1.50%. In contrast, competitors like vapesuperstore.co.uk outperformed wotofo.com with $849,565 in revenue, 23,605 transactions, and 757,020 sessions. They have a lower AOV range of $25-50 but a higher conversion rate of 3.00-3.50%. Other competitors like myvpro.com, vaporauthority.com, centralvapors.com, and 3fvape.com also surpassed wotofo.com in various metrics, showcasing the need for wotofo.com to enhance its online presence and improve its performance to remain competitive in the market.

#1 3fvape.com

277.4K

Revenue

205.5K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 myvpro.com

380.5K

Revenue

87.9K

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#3 vapesuperstore.co.uk

849.6K

Revenue

757K

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#4 centralvapors.com

681.7K

Revenue

87.3K

Sessions

5.5-6.0%

Conv. rate

$125-150

AOV

#5 vaporauthority.com

233.7K

Revenue

91.5K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

wotofo.com vs top market performers

wotofo.com

top retailers

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wotofo.com brandsby revenue

Wotofo

Top retailers:eightvape.com 3fvape.com myvpro.com

Ofrf

Top retailers:eightvape.com vaperoyalty.com amazon.com

Stentorian

wotofo.com categoriesby revenue

Vaporizers & Electronic Cigarettes

Top retailers:amazon.de planetofthevapes.com vapeclub.co.uk

Home & Garden

Top retailers:ebay.com temu.com etsy.com

Shirts & Tops

Top retailers:gap.com hollisterco.com hm.com

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Top retailers:otto.de dior.com amazon.com

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wotofo.com channels

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wotofo.com Google Ads spend

Evaluate wotofo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wotofo.com devices

Review wotofo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wotofo.com top markets

Explore wotofo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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