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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for wilton.comwilton.com

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79.4K
Revenue
200.1K
Sessions
0.5-1.0%
Conversion rate
$25-50
Average order value
Online only revenue for wilton.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.

wilton.com’s revenueOVER TIME
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Over the past three months, wilton.com revenue has experienced decline of 21%, compared to the preceding three months.

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wilton.com revenue decline for last six months
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OVERVIEW
In September 2024, wilton.com in the FOOD AND DRINK industry had online sales revenue of $79,355, a conversion rate of 0.50-1.00%, an AOV of $25-50, and 200,096 sessions. The median revenue in the category was $51,064, with kroger.com leading at $340,850,342. The high and low conversion rates were 5.61% and 1.67%, respectively, while the AOV range was $53-$188. kroger.com had the highest sessions at 42,085,541, compared to the median of 17,767.
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wilton.com competitors

When comparing wilton.com to its competitors in the baking industry, several key metrics stand out. wilton.com generated a revenue of $79,355 with 1,896 transactions and 200,096 sessions in September 2024, boasting an average order value (AOV) of $25-50 and a conversion rate of 0.50-1.00%. In contrast, bakesupplyplus.com had a revenue of $44,396, 506 transactions, and 26,062 sessions, with a higher AOV of $75-100 and conversion rate of 1.50-2.00%. While wetakethecake.com lagged behind with $18,364 in revenue, 137 transactions, and 4,881 sessions, it had the highest AOV of $125-150 and conversion rate of 2.50-3.00%. bakedeco.com outperformed the rest with a revenue of $653,378, 5,962 transactions, and 154,180 sessions, showcasing an AOV of $100-125 and conversion rate of 3.50-4.00%. Lastly, thecookiecountess.com reported $85,369 in revenue, 685 transactions, and 46,457 sessions, with an AOV of $100-125 and conversion rate of 1.00-1.50%. Overall, wilton.com competes strongly in terms of revenue and transactions but could improve its AOV and conversion rate to match the industry leaders.

#1 bakesupplyplus.com
44.4K
Revenue
26.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 thecookiecountess.com
85.4K
Revenue
46.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#3 bakedeco.com
653.4K
Revenue
154.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#4 wetakethecake.com
18.4K
Revenue
4.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
wilton.com vs top market performers
wilton.com
top retailers
conversion rate vs average order value for wilton.com and its competitors
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wilton.com brandsby revenue

1
Logo for wilton homeWilton Home
2
Logo for wilton logo home pageWilton Logo Home Page

wilton.com categoriesby revenue

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brands overtime comparison

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wilton.com channels

Identify top traffic channels that drive growth for wilton.comand discover how performance of traffic channels has changed over time.

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wilton.com Google Ads spend

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wilton.com devices

Review wilton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilton.com top markets

Explore wilton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilton.com country & global rank

Assess the ranking of wilton.com among other retailers within its primary country and worldwide.

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