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Aug 2024
All countries
TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

Favicon for wilton.comwilton.com

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81.8K
Revenue
234.2K
Sessions
0.5-1.0%
Conversion rate
$25-50
Average order value
Online only revenue for wilton.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wilton.com is a website offering various products related to baking and cake decorating. The site features an extensive range of baking tools, cake pans, decorating supplies, and ingredients. It provides valuable resources and tutorials to support individuals interested in enhancing their baking skills and creating beautiful homemade treats.

wilton.com’s revenueOVER TIME
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Over the past three months, wilton.com revenue has experienced decline of 20%, compared to the preceding three months.

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wilton.com revenue decline for last six months
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OVERVIEW
In August 2024, wilton.com in the FOOD AND DRINK industry had online sales revenue of $81,839, a conversion rate of 0.50-1.00%, an average order value (AOV) of $25-50, and 234,248 sessions. The median revenue in the industry is $52,987, the highest online store revenue is $323,229,156 from kroger.com, the highest conversion rate is 5.42%, the lowest conversion rate is 1.57%, the highest AOV is $179, the lowest AOV is $52, the highest number of sessions is 46,457,937 from kroger.com, and the median sessions are 18,592.
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wilton.com competitors

In comparing wilton.com to its competitors, it is evident that Wilton falls behind in terms of revenue, transactions, and sessions. bakedeco.com leads the pack with a staggering revenue of $621,085, followed by bakesupplyplus.com with $49,411 in revenue. wilton.com lags significantly behind with revenue of $81,839. In terms of transactions, bakedeco.com also outperforms wilton.com with 5,483 transactions compared to Wilton's 1,928. The conversion rate for bakedeco.com is also the highest at 5.00-5.50%, while wilton.com is at 0.50-1.00%. Although wilton.com does have a relatively lower Average Order Value (AOV) at 25-50 compared to some competitors like we take thecake.com with an AOV of 125-150, there is room for improvement in increasing revenue, transactions, and overall performance to remain competitive in the market.

#1 bakesupplyplus.com
49.4K
Revenue
22.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 thecookiecountess.com
60.4K
Revenue
44.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 bakedeco.com
621.1K
Revenue
102.8K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#4 wetakethecake.com
11.5K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
wilton.com vs top market performers
wilton.com
top retailers
conversion rate vs average order value for wilton.com and its competitors
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wilton.com brandsby revenue

1
Logo for wilton homeWilton Home
2
Logo for wilton logo home pageWilton Logo Home Page

wilton.com categoriesby revenue

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brands overtime comparison

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wilton.com channels

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wilton.com Google Ads spend

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wilton.com devices

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wilton.com top markets

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wilton.com country & global rank

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