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Jul 2025
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Home/Insights/Retailers/wetakethecake.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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17.6K
Revenue
4.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
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The website wetakethecake.com specializes in selling a diverse range of cakes. They offer a variety of flavors, designs, and sizes of cakes that can be customized based on customer preferences. The website also features a simple navigation system for easy browsing and purchasing.

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wetakethecake.com's revenueOVER TIME
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Over the past three months, wetakethecake.com revenue has experienced decline of 31%, compared to the preceding three months.

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wetakethecake.com revenue decline for last six months
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OVERVIEW
In July 2025, wetakethecake.com's revenue for online sales was $17,627, with a conversion rate of 3.00-3.50% and an AOV of $125-150. The site had 4,255 sessions, falling below the median of 15,792 for the FOOD AND DRINK category. The largest online store in the category was kroger.com with $345,606,941 in revenue. A high conversion rate in FOOD AND DRINK is 5.17%, while a low AOV is $47. wetakethecake.com had a strong performance but there is room for improvement to align with industry averages.
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wetakethecake.com competitors

In July 2025, wetakethecake.com falls behind its competitors in terms of revenue, with $17,627 compared to the highest performer, nothingbundtcakes.com, at $4,946,665. wetakethecake.com also lags in transactions, sessions, and average order value (AOV). Despite having a respectable conversion rate of 3.00-3.50%, it still trails behind sweetesbakeshop.com, which boasts a conversion rate of 4.00-4.50%. However, wetakethecake.com outperforms wilton.com in all metrics except for conversion rate. With only 136 transactions and 4,255 sessions, wetakethecake.com has room for growth compared to its competitors with much higher transaction volumes and website traffic. To stay competitive in the market, wetakethecake.com may need to focus on increasing revenue, transactions, and sessions while maintaining or improving its conversion rate.

bakemeawish.com screenshot
#1 bakemeawish.com
384.9K
Revenue
107.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
nothingbundtcakes.com screenshot
#2 nothingbundtcakes.com
4.9M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
milkbarstore.com screenshot
#3 milkbarstore.com
596K
Revenue
151.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
sweetesbakeshop.com screenshot
#4 sweetesbakeshop.com
449.2K
Revenue
61.2K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
wilton.com screenshot
#5 wilton.com
90.5K
Revenue
203.4K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
wetakethecake.com vs top market performers
wetakethecake.com
top retailers
conversion rate vs average order value for wetakethecake.com and its competitors
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Revenue share by device at wetakethecake.com

In July large majority of sales on wetakethecake.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on wetakethecake.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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wetakethecake.com channels

Identify top traffic channels that drive growth for wetakethecake.comand discover how performance of traffic channels has changed over time.

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wetakethecake.com Google Ads spend

Evaluate wetakethecake.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wetakethecake.com devices

Review wetakethecake.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wetakethecake.com top markets

Explore wetakethecake.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wetakethecake.com country & global rank

Assess the ranking of wetakethecake.com among other retailers within its primary country and worldwide.

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