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Oct 2025
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Home/Insights/Retailers/underarmour.com.sg
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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76.9K
Revenue
Oct 25
141.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Underarmour.com.sg is an online platform that offers a range of athletic apparel and gear. The website provides customers with products such as activewear, footwear, accessories, and training equipment. Under Armour specializes in creating sportswear designed to enhance athletic performance and provide comfort during various physical activities.

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underarmour.com.sg Annual Revenue and Growth

underarmour.com.sg's annual sales on its online store amounted to $1.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underarmour.com.sg revenue by year

underarmour.com.sg's monthly revenueOVER TIME
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Over the past three months, underarmour.com.sg revenue has experienced growth of 20%, compared to the preceding three months.

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underarmour.com.sg revenue growth for last six months
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OVERVIEW
In October 2025, underarmour.com.sg generated $76,939 in online sales, slightly below the FASHION AND APPAREL median of $80,524, with a conversion rate of 0.50-1.00%, lower than the high benchmark of 3.36% and above the low of 0.74%. The average order value (AOV) ranged between $75-100, close to the lower threshold of $74 in the industry. The site attracted 141,688 sessions, significantly higher than the median of 33,163 but still far behind the leading competitor, shein.com, which garnered 321,650,758 sessions. Overall, these metrics indicate room for improvement in conversion and revenue generation.
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underarmour.com.sg competitors

In October 2025, underarmour.com.sg generated a revenue of $76,939 from 898 transactions and 141,688 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, underarmour.com performed significantly lower in terms of revenue, transactions, and sessions, but had a similar AOV and conversion rate. On the other hand, sportsdirect.com and dickssportinggoods.com outperformed underarmour.com.sg in revenue, transactions, and sessions, with higher AOVs and conversion rates. adidas.com.sg had lower revenue but a higher number of transactions and sessions compared to underarmour.com.sg, with a similar AOV and conversion rate. Lastly, merchology.com had the highest revenue among the competitors, with a high AOV and conversion rate, but lower number of transactions and sessions.

underarmour.com screenshot
#1 underarmour.com
31.1M
Revenue
8.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
82.7M
Revenue
24.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
dickssportinggoods.com screenshot
#3 dickssportinggoods.com
92.3M
Revenue
38.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com.sg screenshot
#4 adidas.com.sg
303.9K
Revenue
387.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
merchology.com screenshot
#5 merchology.com
2.9M
Revenue
322.8K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
underarmour.com.sg vs top market performers
underarmour.com.sg
top retailers
conversion rate vs average order value for underarmour.com.sg and its competitors
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Revenue share by device at underarmour.com.sg

In October large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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underarmour.com.sg channels

Identify top traffic channels that drive growth for underarmour.com.sgand discover how performance of traffic channels has changed over time.

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underarmour.com.sg Google Ads spend

Evaluate underarmour.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underarmour.com.sg devices

Review underarmour.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.com.sg top markets

Explore underarmour.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.com.sg country & global rank

Assess the ranking of underarmour.com.sg among other retailers within its primary country and worldwide.

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