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Nov 2025
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Home/Insights/Retailers/underarmour.com.sg
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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67.4K
Revenue
Nov 25
121.1K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Underarmour.com.sg is an online platform that offers a range of athletic apparel and gear. The website provides customers with products such as activewear, footwear, accessories, and training equipment. Under Armour specializes in creating sportswear designed to enhance athletic performance and provide comfort during various physical activities.

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underarmour.com.sg Annual Revenue and Growth

underarmour.com.sg's annual sales on its online store amounted to $1.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underarmour.com.sg revenue by year

underarmour.com.sg's monthly revenueOVER TIME
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Over the past three months, underarmour.com.sg revenue has experienced growth of 22%, compared to the preceding three months.

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underarmour.com.sg revenue growth for last six months
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OVERVIEW
In November 2025, underarmour.com.sg generated $67,360 in online sales, falling short of the FASHION AND APPAREL median of $93,064. The site recorded a conversion rate between 0.50-1.00%, significantly below the industry high of 3.37%. With an average order value (AOV) of $75-100, it barely aligns with the low AOV benchmark of $76. The site attracted 121,123 sessions, well below the median of 36,492 and far behind the leader, shein.com, which boasted over 342 million sessions. Overall, underarmour.com.sg shows challenges in both revenue generation and customer engagement within the competitive market.
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underarmour.com.sg competitors

In November 2025, underarmour.com.sg falls behind its competitors in terms of revenue, transactions, and sessions. underarmour.com.sg generated a revenue of 67,360 with 746 transactions and 121,123 sessions. In comparison, sportsdirect.com and dickssportinggoods.com outperformed underarmour.com.sg significantly with revenues of 96,201,176 and 141,772,296 respectively. adidas.com.sg also surpassed underarmour.com.sg in revenue with 395,703. However, underarmour.com.sg did have a competitive conversion rate within the range of 0.50-1.00, similar to adidas.com.sg. On the other hand, merchology.com stood out with a higher average order value (AOV) of 350-375 compared to the AOV of 75-100 for underarmour.com.sg and its competitors. Despite lagging behind in revenue and sessions, underarmour.com.sg held its own in terms of conversion rate.

underarmour.com screenshot
#1 underarmour.com
50.5M
Revenue
11.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
96.2M
Revenue
24.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
dickssportinggoods.com screenshot
#3 dickssportinggoods.com
141.8M
Revenue
57.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com.sg screenshot
#4 adidas.com.sg
395.7K
Revenue
423.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
merchology.com screenshot
#5 merchology.com
2.9M
Revenue
330.2K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
underarmour.com.sg vs top market performers
underarmour.com.sg
top retailers
conversion rate vs average order value for underarmour.com.sg and its competitors
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Revenue share by device at underarmour.com.sg

In November large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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underarmour.com.sg channels

Identify top traffic channels that drive growth for underarmour.com.sgand discover how performance of traffic channels has changed over time.

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underarmour.com.sg Google Ads spend

Evaluate underarmour.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underarmour.com.sg devices

Review underarmour.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.com.sg top markets

Explore underarmour.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.com.sg country & global rank

Assess the ranking of underarmour.com.sg among other retailers within its primary country and worldwide.

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