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Jan 2026
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Home/Insights/Retailers/underarmour.com.sg
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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43.4K
Revenue
Jan 26
91.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Underarmour.com.sg is an online platform that offers a range of athletic apparel and gear. The website provides customers with products such as activewear, footwear, accessories, and training equipment. Under Armour specializes in creating sportswear designed to enhance athletic performance and provide comfort during various physical activities.

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underarmour.com.sg Annual Revenue and Growth

underarmour.com.sg's annual sales on its online store amounted to $738.3K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$738.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
underarmour.com.sg revenue by year

underarmour.com.sg's monthly revenueOVER TIME
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Over the past three months, underarmour.com.sg revenue has experienced decline of 14%, compared to the preceding three months.

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underarmour.com.sg revenue decline for last six months
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OVERVIEW
In January 2026, underarmour.com.sg generated $43,397 in online sales, significantly below the FASHION AND APPAREL median of $91,806, with a conversion rate of 0.50-1.00%, trailing the high of 3.1% and close to the low of 0.69%. Its average order value (AOV) ranged between $75-100, just above the lower threshold of $76, while sessions totaled 91,842, exceeding the industry median of 38,909 but far from shein.com's dominant 279,580,739 sessions, indicating a need for strategic improvements to enhance visibility and sales performance.
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underarmour.com.sg competitors

In January 2026, underarmour.com.sg reported revenue of $43,397 from 497 transactions and 91,842 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, underarmour.com stood out with lower revenue and fewer transactions and sessions compared to sportsdirect.com, dickssportinggoods.com, and merchology.com. However, underarmour.com.sg had a similar AOV and conversion rate to sportsdirect.com and adidas.com.sg, indicating a competitive pricing strategy and effective marketing efforts. dickssportinggoods.com led in revenue with over $102 million, while merchology.com had the highest AOV at $350-375. Despite facing stiff competition, underarmour.com.sg held its ground with consistent AOV and conversion rates similar to top players in the industry.

underarmour.com screenshot
#1 underarmour.com
41.8M
Revenue
10.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
45.1M
Revenue
21.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dickssportinggoods.com screenshot
#3 dickssportinggoods.com
102.9M
Revenue
40.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com.sg screenshot
#4 adidas.com.sg
309K
Revenue
418.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
merchology.com screenshot
#5 merchology.com
2.4M
Revenue
309.7K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
underarmour.com.sg vs top market performers
underarmour.com.sg
top retailers
conversion rate vs average order value for underarmour.com.sg and its competitors
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Revenue share by device at underarmour.com.sg

In January large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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underarmour.com.sg channels

Identify top traffic channels that drive growth for underarmour.com.sgand discover how performance of traffic channels has changed over time.

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underarmour.com.sg Google Ads spend

Evaluate underarmour.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underarmour.com.sg devices

Review underarmour.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.com.sg top markets

Explore underarmour.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.com.sg country & global rank

Assess the ranking of underarmour.com.sg among other retailers within its primary country and worldwide.

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