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Dec 2025
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Home/Insights/Retailers/underarmour.com.sg
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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62.4K
Revenue
Dec 25
110.7K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Underarmour.com.sg is an online platform that offers a range of athletic apparel and gear. The website provides customers with products such as activewear, footwear, accessories, and training equipment. Under Armour specializes in creating sportswear designed to enhance athletic performance and provide comfort during various physical activities.

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underarmour.com.sg Annual Revenue and Growth

underarmour.com.sg's annual sales on its online store amounted to $1.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underarmour.com.sg revenue by year

underarmour.com.sg's monthly revenueOVER TIME
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Over the past three months, underarmour.com.sg revenue has experienced growth of 13%, compared to the preceding three months.

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underarmour.com.sg revenue growth for last six months
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OVERVIEW
In December 2025, underarmour.com.sg generated $62,402 in online sales, falling short of the FASHION AND APPAREL median of $92,600, with a conversion rate ranging from 0.50-1.00%, lower than the industry high of 3.17% and above the low of 0.72%. The average order value (AOV) ranged between $75-100, aligning with the lower threshold of the sector. The website attracted 110,699 sessions, significantly higher than the median of 39,789 but dwarfed by the top player, shein.com, which recorded 304,519,814 sessions, highlighting competitive challenges in market visibility and sales performance.
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underarmour.com.sg competitors

In December 2025, underarmour.com.sg generated $62,402 in revenue from 690 transactions and 110,699 sessions with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 0.50-1.00%. Comparing underarmour.com.sg to its competitors, underarmour.com had significantly higher revenue at $60,352,418 with 727,710 transactions and 14,565,514 sessions. Its AOV and conversion rate were also higher at $75-100 and 4.50-5.00% respectively. Similarly, sportsdirect.com had a revenue of $54,918,831 with 706,708 transactions and 24,651,600 sessions, AOV $75-100, and conversion rate 2.50-3.00%. However, both dickssportinggoods.com and merchology.com had higher revenue compared to underarmour.com.sg at $171,206,930 and $2,627,297 respectively, with varying AOV and conversion rates. adidas.com.sg had revenue of $337,980 with 3,040 transactions and 571,330 sessions, similar to underarmour.com.sg in terms of AOV and conversion rate.

underarmour.com screenshot
#1 underarmour.com
60.4M
Revenue
14.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
54.9M
Revenue
24.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dickssportinggoods.com screenshot
#3 dickssportinggoods.com
171.2M
Revenue
64.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com.sg screenshot
#4 adidas.com.sg
338K
Revenue
571.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
merchology.com screenshot
#5 merchology.com
2.6M
Revenue
305.8K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
underarmour.com.sg vs top market performers
underarmour.com.sg
top retailers
conversion rate vs average order value for underarmour.com.sg and its competitors
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Revenue share by device at underarmour.com.sg

In December large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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underarmour.com.sg channels

Identify top traffic channels that drive growth for underarmour.com.sgand discover how performance of traffic channels has changed over time.

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underarmour.com.sg Google Ads spend

Evaluate underarmour.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underarmour.com.sg devices

Review underarmour.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.com.sg top markets

Explore underarmour.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.com.sg country & global rank

Assess the ranking of underarmour.com.sg among other retailers within its primary country and worldwide.

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