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Sep 2025
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Home/Insights/Retailers/underarmour.com.sg
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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61.6K
Revenue
Sep 25
116.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Underarmour.com.sg is an online platform that offers a range of athletic apparel and gear. The website provides customers with products such as activewear, footwear, accessories, and training equipment. Under Armour specializes in creating sportswear designed to enhance athletic performance and provide comfort during various physical activities.

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underarmour.com.sg Annual Revenue and Growth

underarmour.com.sg's annual sales on its online store amounted to $1.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underarmour.com.sg revenue by year

underarmour.com.sg's monthly revenueOVER TIME
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Over the past three months, underarmour.com.sg revenue has experienced growth of 17%, compared to the preceding three months.

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underarmour.com.sg revenue growth for last six months
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OVERVIEW
In September 2025, underarmour.com.sg generated $61,642 in online sales, below the lifestyle/fashion and apparel median of $74,931, with a conversion rate of 0.50-1.00%, slightly above the low benchmark of 0.68% but far from the high of 3.2%. The average order value (AOV) ranged between $75-100, aligning closely with the lower end of the industry spectrum, while the site attracted 116,760 sessions, significantly outperforming the median of 34,221 but falling short of the highest traffic figures seen on shein.com, which garnered an astonishing 297,137,690 sessions.
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underarmour.com.sg competitors

In September 2025, underarmour.com.sg generated a revenue of $61,642 from 726 transactions and 116,760 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 0.50-1.00%. Compared to its competitors, underarmour.com.sg falls behind in revenue, transactions, and sessions. For example, sportsdirect.com leads the pack with $66,049,606 in revenue from 838,882 transactions and 19,612,701 sessions, boasting a higher conversion rate of 4.00-4.50%. dickssportinggoods.com and merchology.com also outperform underarmour.com.sg in terms of revenue, transactions, and sessions. However, underarmour.com.sg is on par with adidas.com.sg in terms of revenue and conversion rate, but lags behind in transactions and sessions. Despite its competitive pricing and decent conversion rate, underarmour.com.sg has room for improvement in increasing its revenue and attracting more transactions and sessions to better compete with its rivals.

underarmour.com screenshot
#1 underarmour.com
23.4M
Revenue
7.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
66M
Revenue
19.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
dickssportinggoods.com screenshot
#3 dickssportinggoods.com
84.9M
Revenue
35.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com.sg screenshot
#4 adidas.com.sg
267.7K
Revenue
459.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
merchology.com screenshot
#5 merchology.com
2.2M
Revenue
267.7K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
underarmour.com.sg vs top market performers
underarmour.com.sg
top retailers
conversion rate vs average order value for underarmour.com.sg and its competitors
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Revenue share by device at underarmour.com.sg

In September large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on underarmour.com.sg, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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underarmour.com.sg channels

Identify top traffic channels that drive growth for underarmour.com.sgand discover how performance of traffic channels has changed over time.

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underarmour.com.sg Google Ads spend

Evaluate underarmour.com.sg's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underarmour.com.sg devices

Review underarmour.com.sg's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.com.sg top markets

Explore underarmour.com.sg's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.com.sg country & global rank

Assess the ranking of underarmour.com.sg among other retailers within its primary country and worldwide.

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