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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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188.6K
Revenue
125.9K
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for tula.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Tula.com is a website that offers a wide range of products for sale. They sell various items ranging from skincare products, including cleansers and moisturizers, to fashion accessories such as bags and wallets. Additionally, Tula.com features a selection of clothing items for men and women, including tops, bottoms, and outerwear.

tula.com’s revenueOVER TIME
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Over the past three months, tula.com revenue has experienced decline of 25%, compared to the preceding three months.

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tula.com revenue decline for last six months
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OVERVIEW
In September 2024, tula.com in the BEAUTY AND COSMETICS industry had online sales revenue of $188,586 (median $53,315), conversion rate of 2.50-3.00% (high 4.62%, low 1.45%), AOV of $50-75 (high $191, low $49), and 125,861 sessions (median 22,216). The largest online store in this category was ulta.com with $114,902,798 in revenue and the highest sessions were at 41,256,765 from sephora.com.
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tula.com competitors

In September 2024, tula.com reported a revenue of $188,586 with 3,567 transactions from 125,861 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparing tula.com to its competitors, origins.com leads the pack with a revenue of $831,110, 4,647 transactions, and 241,405 sessions. However, tula.com surpasses babytula.com in conversion rate and has a comparable AOV. tula.house lags behind in revenue and sessions but has a higher AOV compared to tula.com. Meanwhile, tulabluerope.com falls short in revenue and sessions, with a slightly higher AOV and similar conversion rate to tula.com. Overall, tula.com holds its own in the competitive landscape, showing strength in both conversion rate and AOV compared to some of its competitors.

#1 babytula.com
432.2K
Revenue
123.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#2 tulabluerope.com
7.1K
Revenue
1.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#3 tula.house
32.4K
Revenue
13.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 fresh.com
1.5M
Revenue
377.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#5 origins.com
831.1K
Revenue
241.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
tula.com vs top market performers
tula.com
top retailers
conversion rate vs average order value for tula.com and its competitors
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tula.com brandsby revenue

1
Logo for welcome to tulaWelcome To Tula
2
Logo for acne heroesAcne Heroes
3
Logo for #nomakeup#nomakeup

tula.com categoriesby revenue

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brands overtime comparison

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tula.com channels

Identify top traffic channels that drive growth for tula.comand discover how performance of traffic channels has changed over time.

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tula.com Google Ads spend

Evaluate tula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tula.com devices

Review tula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tula.com top markets

Explore tula.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tula.com country & global rank

Assess the ranking of tula.com among other retailers within its primary country and worldwide.

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