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May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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500.4K
Revenue
368.3K
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for tula.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Tula.com is a website that offers a wide range of products for sale. They sell various items ranging from skincare products, including cleansers and moisturizers, to fashion accessories such as bags and wallets. Additionally, Tula.com features a selection of clothing items for men and women, including tops, bottoms, and outerwear.

tula.com’s revenueOVER TIME
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Over the past three months, tula.com revenue has experienced decline of 16%, compared to the preceding three months.

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tula.com revenue decline for last six months
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OVERVIEW
In May 2024, tula.com, a BEAUTY AND COSMETICS online store, generated $500,436 in revenue, with a conversion rate of 2.00-2.50% and an AOV of $50-75. Comparatively, the largest store in the category was ulta.com with revenue of $91,595,110 and sephora.com had the highest sessions at 48,729,894. The median revenue in the industry was $80,017, the highest conversion rate was 4.25%, and the highest AOV was $179. tula.com recorded 368,276 sessions, while the median number of sessions in the BEAUTY AND COSMETICS sector was 34,605.
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tula.com competitors

When comparing tula.com to its competitors, we see that tula.com has a revenue of $500,436 with 8,570 transactions and 368,276 sessions. The average order value (AOV) ranges from $50-75 with a conversion rate of 2.00-2.50%. In contrast, origins.com, a competitor, has a higher revenue of $1,256,463 with 7,943 transactions and 343,721 sessions. origins.com also boasts a higher AOV of $150-175, with a similar conversion rate. On the other hand, tula.house has a lower revenue of $99,826 but a slightly higher AOV of $100-125, while tulabluerope.com has the lowest revenue of $36,128 with 236 transactions and 9,311 sessions. tulabluerope.com, however, has a higher AOV of $150-175 and a conversion rate of 2.50-3.00%. Overall, tula.com holds its own in terms of revenue and conversion rate, but could work on increasing its AOV to match its competitors.

#1 tulabluerope.com
36.1K
Revenue
9.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#2 tula.house
99.8K
Revenue
48.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#3 origins.com
1.3M
Revenue
343.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
tula.com vs top market performers
tula.com
top retailers
conversion rate vs average order value for tula.com and its competitors
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tula.com brandsby revenue

1
Logo for welcome to tulaWelcome To Tula
2
Logo for lip sosLip Sos
3
Logo for #nomakeup#nomakeup

tula.com categoriesby revenue

1
Lotion & Moisturizer
2
Face Makeup
3
Health & Beauty
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brands overtime comparison

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tula.com channels

Identify top traffic channels that drive growth for tula.comand discover how performance of traffic channels has changed over time.

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tula.com Google Ads spend

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tula.com devices

Review tula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tula.com top markets

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tula.com country & global rank

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