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Sep 2024
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Home/Insights/Retailers/thebalm.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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92.8K
Revenue
46.9K
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for thebalm.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Thebalm.com is a website that offers a wide range of beauty products. They sell cosmetics such as face and eye makeup, lipsticks, blushes, and brushes. Visitors can also find skincare essentials, including cleansers, moisturizers, and serums on the site.

thebalm.com’s revenueOVER TIME
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Over the past three months, thebalm.com revenue has experienced growth of 18%, compared to the preceding three months.

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thebalm.com revenue growth for last six months
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OVERVIEW
In September 2024, thebalm.com in the BEAUTY AND COSMETICS industry generated $92,837 in online sales, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. With 46,919 sessions, thebalm.com falls below the median of 22,216 in the industry. The largest online store in the category, ulta.com, achieved $114,902,798 in revenue. Comparatively, thebalm.com's performance metrics show room for growth in revenue and sessions, while maintaining a competitive AOV and conversion rate within the industry.
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thebalm.com competitors

In comparison to its competitors, thebalm.com falls in the middle in terms of revenue, with $92,837 generated in September 2024. While it had a decent number of transactions at 1,340 and sessions at 46,919, its average order value (AOV) ranged between $50-75 and had a conversion rate of 2.50-3.00%. On the lower end of the revenue scale was sweetsparkle.com with only $308 in revenue, but a high conversion rate of 4.50-5.00%. On the higher end was brigettesboutique.com with $45,453 in revenue, a high AOV of $75-100, and similar conversion rate to thebalm.com. glowbeautyb.com had lower revenue at $2,805 but a higher conversion rate of 3.50-4.00%. blissible.com and shoplamarue.com fell in between with revenue ranging from $9,639 to $32,766, similar AOVs, and conversion rates varying from 2.50-5.50%.

#1 glowbeautyb.com
2.8K
Revenue
1.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#2 sweetsparkle.com
308.4
Revenue
139
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
#3 shoplamarue.com
32.8K
Revenue
6.5K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#4 brigettesboutique.com
45.5K
Revenue
19.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 blissible.com
9.6K
Revenue
8.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
thebalm.com vs top market performers
thebalm.com
top retailers
conversion rate vs average order value for thebalm.com and its competitors
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Top products on thebalm.comby revenue

#1 Anne T. Dotes® Tinted Moisturizer
$23.6
Price
$80K
Revenue
#2 Meet Matt(e) Hughes®
$16.6
Price
$71.3K
Revenue
#3 Anne T. Dotes® Liquid Concealer
$15
Price
$32.7K
Revenue
#4 Mad Lash®
$17.5
Price
Revenue
#5 Bahama Mama®
$18.3
Price
Revenue
#6 Schwing®
$16.5
Price
Revenue
#7 Mary-Lou Manizer®
$22.6
Price
Revenue
#8 Quiet on Set
$19.1
Price
Revenue
#9 Stainiac® 4mL
$16.7
Price
Revenue
#10 Balm Desert®
$20.1
Price
Revenue
#1 Anne T. Dotes® Tinted Moisturizer
$23.6
Price
$80K
Revenue
#2 Meet Matt(e) Hughes®
$16.6
Price
$71.3K
Revenue
#3 Anne T. Dotes® Liquid Concealer
$15
Price
$32.7K
Revenue
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thebalm.com brandsby revenue

1
Logo for thebalmThebalm

thebalm.com categoriesby revenue

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brands overtime comparison

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thebalm.com channels

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thebalm.com Google Ads spend

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thebalm.com devices

Review thebalm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebalm.com top markets

Explore thebalm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebalm.com country & global rank

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