Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

sleepingbaby.com

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43.9K

Revenue

68.2K

Sessions

1.0-1.5%

Conversion rate

$25-50

Average order value

Online only revenue for sleepingbaby.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: CHILDCARE

Sleepingbaby.com is an online retailer offering a variety of products aimed at aiding babies sleep. The website sells innovative zipadee-zip sleepers, swaddle transition blankets, baby beanies, and baby carrier covers. These items help provide a calm and secure sleep environment for infants, promoting better rest and increasing parental peace of mind.

sleepingbaby.com’s revenueOVER TIME
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Over the past three months, sleepingbaby.com revenue has experienced decline of 14%, compared to the preceding three months.

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sleepingbaby.com revenue decline for last six months

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OVERVIEW

In August 2024, sleepingbaby.com, an online CHILDCARE retailer, generated $43,943 in online sales with a conversion rate of 1.00-1.50% and an AOV of $25-50. This is below the industry median revenue of $55,903, a very low conversion rate of 1.23%, and a very low AOV of $55. Despite these metrics, sleepingbaby.com received 68,184 sessions, which is above the median of 21,338 in the CHILDCARE category. The top performer in this category is babylist.com, with online sales revenue of $63,172,036 and sessions of 11,490,273.

sleepingbaby.com competitors

In comparing sleepingbaby.com to its competitors, we see that while sleepingbaby.com has a revenue of $43,943 with 905 transactions and 68,184 sessions, its average order value (AOV) ranges from $25 to $50 and its conversion rate is between 1.00% to 1.50%. Looking at the competition, dreamlandbabyco.com stands out with a revenue of $378,445, 2,583 transactions, and 104,577 sessions. Its AOV falls between $125 to $150, with a conversion rate of 2.00% to 2.50%. Similarly, newtonbaby.com leads the pack with a revenue of $2,453,680, 9,716 transactions, and 471,689 sessions, boasting an AOV of $250 to $275 and a conversion rate of 2.00% to 2.50%. Overall, sleepingbaby.com holds its own in terms of revenue and conversion rate, but has room for growth in AOV and total transactions compared to some of its competitors.

#1 dreamlandbabyco.com

378.4K

Revenue

104.6K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#2 cradlewise.com

50.3K

Revenue

132.2K

Sessions

0.0-0.5%

Conv. rate

$600-700

AOV

#3 nestedbean.com

205.7K

Revenue

108.6K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 newtonbaby.com

2.5M

Revenue

471.7K

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

#5 pehr.com

399.5K

Revenue

109.2K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

sleepingbaby.com vs top market performers

sleepingbaby.com

top retailers

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Top products on sleepingbaby.comby revenue

#1 Garden Party Zipadee-Zip Swaddle Transition - Bundle of 3

$87.9

Price

$24.2K

Revenue

#2 Fall in the Woods Zipadee-Zip Swaddle Transition - Bundle of 3

$90.9

Price

$22.5K

Revenue

#3 Classic Zipadee-Zip Swaddle Transition

$32.2

Price

$12.7K

Revenue

#4 Garden Dreams Zipadee-Zip Swaddle Transition

$37

Price

Revenue

#5 Classic Heather Zipadee-Zip Swaddle Transition & Natural Rubber Pacifier - Bundle

$45.4

Price

Revenue

#6 Blue Stripes Zipadee-Zip Swaddle Transition

$38.2

Price

Revenue

#7 Classic Navy Zipadee-Zip Swaddle Transition - Bundle of 2

$58.1

Price

Revenue

#8 Solid Boy Zipadee-Zip Swaddle Transition - Bundle of 3

$86.1

Price

Revenue

#9 Sleeping Baby Starter Kit #1 - Zippy Swaddle + Zipadee-Zip Bundle

$57.3

Price

Revenue

#10 Stripes & Checkers Zipadee-Zip Swaddle Transition

$35.9

Price

Revenue

#1 Garden Party Zipadee-Zip Swaddle Transition - Bundle of 3

$87.9

Price

$24.2K

Revenue

#2 Fall in the Woods Zipadee-Zip Swaddle Transition - Bundle of 3

$90.9

Price

$22.5K

Revenue

#3 Classic Zipadee-Zip Swaddle Transition

$32.2

Price

$12.7K

Revenue

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sleepingbaby.com brandsby revenue

Sleeping Baby

sleepingbaby.com categoriesby revenue

Swaddling & Receiving Blankets

Top retailers:amazon.com amazon.co.uk target.com

Pajamas

Top retailers:eberjey.com gap.com amazon.com

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

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Top retailers:temu.com ebay.com ikea.com

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Top retailers:ebay.de marksandspencer.com jako-o.com

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sleepingbaby.com channels

Identify top traffic channels that drive growth for sleepingbaby.comand discover how performance of traffic channels has changed over time.

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sleepingbaby.com Google Ads spend

Evaluate sleepingbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sleepingbaby.com devices

Review sleepingbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sleepingbaby.com top markets

Explore sleepingbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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