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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

roka.com

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1.5M

Revenue

495.8K

Sessions

1.0-1.5%

Conversion rate

$225-250

Average order value

Online only revenue for roka.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: SPORTS
D2C

Roka.com is an e-commerce platform that offers a variety of products. The website features a selection of apparel, including clothing and accessories. Additionally, Roka.com sells outdoor equipment such as bags and backpacks. The platform ensures convenient online shopping and delivery services to buyers.

roka.com’s revenueOVER TIME
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Over the past three months, roka.com revenue has experienced decline of 30%, compared to the preceding three months.

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roka.com revenue decline for last six months

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OVERVIEW

In September 2024, roka.com in the SPORTS industry generated $1,491,608 in online sales, with a conversion rate of 1.00-1.50% and an AOV of $225-250. The store had 495,790 sessions, while garmin.com had the highest sessions at 44,386,968. The median revenue in the industry is $95,412, the highest at garmin.com is $199,376,920, the highest conversion rate is 3.13%, the lowest conversion rate is 0.71%, the highest AOV is $561, and the lowest AOV is $78. Median sessions in the industry stand at 34,499.

roka.com competitors

When comparing roka.com to its competitors in the triathlon and wetsuit industry, we see that roka.com has a significantly higher revenue of $1,491,608 with 6,314 transactions and 495,790 sessions in September 2024. The average order value (AOV) for roka.com falls in the range of $225-250, with a conversion rate of 1.00-1.50%. In contrast, triathlonlab.com has a much lower revenue of $24,020 with 130 transactions and 6,598 sessions, a slightly lower AOV of $175-200, and a higher conversion rate of 1.50-2.00%. Other competitors such as ironmanstore.com, synergywetsuits.com, huubdesign.com, and blueseventy.com also fall short in terms of revenue, transactions, and sessions compared to roka.com. However, some competitors have higher AOV or conversion rates in specific ranges, showcasing varying strengths across different domains.

#1 synergywetsuits.com

41.5K

Revenue

10.3K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#2 triathlonlab.com

24K

Revenue

6.6K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#3 huubdesign.com

182.1K

Revenue

90.9K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#4 blueseventy.com

86K

Revenue

24.3K

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

#5 ironmanstore.com

179.5K

Revenue

176.7K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

roka.com vs top market performers

roka.com

top retailers

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Top products on roka.comby revenue

#1 Rory 2.0 Prescription Sunglasses

$286

Price

$810.4K

Revenue

#2 Barton 2.0 Prescription Sunglasses

$269.8

Price

$758.6K

Revenue

#3 Oslo 2.0 Prescription Sunglasses

$287.5

Price

$471.4K

Revenue

#4 Hunter 2.0 Prescription Sunglasses

$282.8

Price

Revenue

#5 Cade 2.0 Prescription Sunglasses

$283.4

Price

Revenue

#6 Replacement Nose Pads

$10

Price

Revenue

#7 Rory 2.0 Eyeglasses

$247.8

Price

Revenue

#8 Braker 2.0 Prescription Sunglasses

$268

Price

Revenue

#9 Lens Color

$92.4

Price

Revenue

#10 Bandera Prescription Sunglasses

$289.8

Price

Revenue

#1 Rory 2.0 Prescription Sunglasses

$286

Price

$810.4K

Revenue

#2 Barton 2.0 Prescription Sunglasses

$269.8

Price

$758.6K

Revenue

#3 Oslo 2.0 Prescription Sunglasses

$287.5

Price

$471.4K

Revenue

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roka.com brandsby revenue

Roka

Top retailers:swimoutlet.com ebay.de ironmanstore.com

Matador

Top retailers:hatchetsupply.com ebay.de bespokepost.com

Roka Ltd

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roka.com categoriesby revenue

Eyeglasses

Top retailers:warbyparker.com zennioptical.com eyebuydirect.com

Wetsuit Pieces

Top retailers:ebay.com ripcurl.com amazon.com

Clothing

Top retailers:zalando.nl ebay.com fc-moto.de

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Top retailers:temu.com ray-ban.com sunglasshut.com

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Top retailers:cupshe.com fabletics.com swimsuitsforall.com

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roka.com channels

Identify top traffic channels that drive growth for roka.comand discover how performance of traffic channels has changed over time.

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roka.com Google Ads spend

Evaluate roka.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roka.com devices

Review roka.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roka.com top markets

Explore roka.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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