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Nov 2025
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Home/Insights/Retailers/ironmanstore.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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128K
Revenue
Nov 25
90.4K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Ironmanstore.com is an online platform offering a wide array of merchandise related to the iconic Ironman triathlon events. The website provides a range of items for sale, including apparel, accessories, and training equipment, catering to athletes and fans alike who seek to embody the endurance and determination associated with the Ironman brand.

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ironmanstore.com Annual Revenue and Growth

ironmanstore.com's annual sales on its online store amounted to $2.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ironmanstore.com revenue by year

ironmanstore.com's monthly revenueOVER TIME
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Over the past three months, ironmanstore.com revenue has experienced growth of 19%, compared to the preceding three months.

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ironmanstore.com revenue growth for last six months
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OVERVIEW
In November 2025, ironmanstore.com achieved online sales revenue of $127,975, surpassing the sports industry median of $89,556, yet falling significantly behind the leading store, garmin.com, at $203,335,992. The store's conversion rate ranged between 0.50-1.00%, below the high benchmark of 3.31% and just above the low of 0.69%. The average order value (AOV) was between $175-200, compared to a high of $552 and a low of $76 in the industry. Additionally, ironmanstore.com had 90,379 sessions, well above the median of 31,405 but far from the top store's 57,640,222 sessions.
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ironmanstore.com competitors

ironmanstore.com lags behind its competitors in terms of revenue, with only $127,975 compared to Lululemon's $173,816,110 and Bauer's $3,265,763. However, ironmanstore.com has a higher average order value (AOV) ranging from $175-200, which is similar to Lululemon's AOV but higher than other competitors. In terms of transactions and sessions, ironmanstore.com falls behind with only 675 transactions and 90,379 sessions compared to Lululemon's 1,021,412 transactions and 55,529,655 sessions. Additionally, ironmanstore.com has a lower conversion rate of 0.50-1.00% compared to Lululemon's 1.50-2.00% and Roka's 1.00-1.50%. Overall, ironmanstore.com faces tough competition from larger brands like Lululemon and Bauer, but stands out with a higher AOV compared to its competitors in November 2025.

lululemon.com screenshot
#1 lululemon.com
173.8M
Revenue
55.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lululemon.de screenshot
#2 lululemon.de
3M
Revenue
561.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
pennstateclothes.com screenshot
#3 pennstateclothes.com
67.1K
Revenue
49.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
roka.com screenshot
#4 roka.com
1.8M
Revenue
496.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
bauer.com screenshot
#5 bauer.com
3.3M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ironmanstore.com vs top market performers
ironmanstore.com
top retailers
conversion rate vs average order value for ironmanstore.com and its competitors
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Revenue share by device at ironmanstore.com

In November large majority of sales on ironmanstore.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on ironmanstore.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ironmanstore.com channels

Identify top traffic channels that drive growth for ironmanstore.comand discover how performance of traffic channels has changed over time.

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ironmanstore.com Google Ads spend

Evaluate ironmanstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ironmanstore.com devices

Review ironmanstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ironmanstore.com top markets

Explore ironmanstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ironmanstore.com country & global rank

Assess the ranking of ironmanstore.com among other retailers within its primary country and worldwide.

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