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Sep 2025
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Home/Insights/Retailers/ironmanstore.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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110.4K
Revenue
Sep 25
115.3K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Ironmanstore.com is an online platform offering a wide array of merchandise related to the iconic Ironman triathlon events. The website provides a range of items for sale, including apparel, accessories, and training equipment, catering to athletes and fans alike who seek to embody the endurance and determination associated with the Ironman brand.

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ironmanstore.com Annual Revenue and Growth

ironmanstore.com's annual sales on its online store amounted to $2.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ironmanstore.com revenue by year

ironmanstore.com's monthly revenueOVER TIME
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Over the past three months, ironmanstore.com revenue has experienced growth of 2.6%, compared to the preceding three months.

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ironmanstore.com revenue growth for last six months
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OVERVIEW
In September 2025, ironmanstore.com generated $110,434 in online sales, outperforming the sports industry median of $77,565, yet falling short of market leader garmin.com’s $183,476,907. The site’s conversion rate was between 0.00-0.50%, significantly lower than the industry high of 3.05%, with sessions totaling 115,311, well above the median of 30,275 but far below garmin.com’s 47,231,640. Additionally, the average order value (AOV) ranged from $175-200, which is notably lower than the high AOV of $539 in the sports category, indicating room for improvement in attracting and converting customers.
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ironmanstore.com competitors

In September 2025, ironmanstore.com reported a revenue of $110,434 with 573 transactions and 115,311 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 0.00-0.50. In comparison, lululemon.com, a direct competitor, generated significantly higher revenue of $132,350,886 with 767,975 transactions and 29,984,159 sessions. The AOV for lululemon.com falls in the range of $150-175, and the conversion rate is 2.50-3.00. Other competitors like roka.com, bauer.com, and lululemon.de also outperformed ironmanstore.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, ironmanstore.com lags behind its competitors in terms of revenue generation, transactions, and overall online presence, indicating potential areas for improvement in marketing, user experience, and product offerings.

lululemon.com screenshot
#1 lululemon.com
132.4M
Revenue
30M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
lululemon.de screenshot
#2 lululemon.de
1.6M
Revenue
405.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
pennstateclothes.com screenshot
#3 pennstateclothes.com
70K
Revenue
55.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
roka.com screenshot
#4 roka.com
1.2M
Revenue
496.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
bauer.com screenshot
#5 bauer.com
1.4M
Revenue
506K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ironmanstore.com vs top market performers
ironmanstore.com
top retailers
conversion rate vs average order value for ironmanstore.com and its competitors
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Revenue share by device at ironmanstore.com

In September large majority of sales on ironmanstore.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ironmanstore.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ironmanstore.com channels

Identify top traffic channels that drive growth for ironmanstore.comand discover how performance of traffic channels has changed over time.

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ironmanstore.com Google Ads spend

Evaluate ironmanstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ironmanstore.com devices

Review ironmanstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ironmanstore.com top markets

Explore ironmanstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ironmanstore.com country & global rank

Assess the ranking of ironmanstore.com among other retailers within its primary country and worldwide.

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