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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

razorsdirect.com

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18K

Revenue

5.4K

Sessions

4.5-5.0%

Conversion rate

$50-75

Average order value

Online only revenue for razorsdirect.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: HEALTH

razorsdirect.com’s revenueOVER TIME
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Over the past three months, razorsdirect.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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razorsdirect.com revenue decline for last six months

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OVERVIEW

In September 2024, razorsdirect.com, a HEALTH industry e-commerce site, generated $17,972 in revenue with a conversion rate of 4.50-5.00% and an average order value (AOV) of $50-75. The site had 5,432 sessions, while the top performer in the industry, walgreens.com, had 58,750,009 sessions, $104,251,926 in revenue, a 5.46% conversion rate, and a $333 AOV. The median revenue and sessions in the HEALTH category were $104,190 and 29,560, respectively, with a very high conversion rate of 5.46% and a very low AOV of $53.

razorsdirect.com competitors

In comparison to its competitors, razorsdirect.com lags behind in revenue with $17,972, much lower than the leading competitor gillette.com with $683,486. However, razorsdirect.com has a higher conversion rate of 4.50-5.00%, outperforming most of its competitors like gillette.com, razoremporium.com, and shavenation.com with conversion rates ranging from 1.00-2.00%. One area where razorsdirect.com excels is in Average Order Value (AOV) with a range of $50-$75, surpassing schick.com's AOV of $25-$50. Despite having fewer sessions at 5,432, razorsdirect.com manages to maintain a competitive edge in conversion rate and AOV compared to its counterparts in the online razor market. To improve performance, razorsdirect.com may benefit from strategies to increase revenue and sessions to better compete with larger players in the industry.

#1 schick.com

87.5K

Revenue

56.5K

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#2 gillette.com

683.5K

Revenue

679.8K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#3 razoremporium.com

125.2K

Revenue

81.8K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#4 onebladeshave.com

227.5K

Revenue

42.7K

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#5 shavenation.com

93.6K

Revenue

57.2K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

razorsdirect.com vs top market performers

razorsdirect.com

top retailers

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razorsdirect.com brandsby revenue

Schick

Top retailers:vitacost.com ulta.com amazon.com

Gillette

Top retailers:amazon.com amazon.de dm.de

Personna

Top retailers:amazon.com ebay.de walmart.com

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Top retailers:amazon.com walmart.com kingsoopers.com

razorsdirect.com categoriesby revenue

Razors & Razor Blades

Top retailers:manscaped.com amazon.com harrys.com

Hair Color

Top retailers:amazon.com walmart.com sallybeauty.com

Lotion & Moisturizer

Top retailers:amazon.com ulta.com amazon.de

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razorsdirect.com channels

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razorsdirect.com Google Ads spend

Evaluate razorsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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razorsdirect.com devices

Review razorsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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razorsdirect.com top markets

Explore razorsdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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